Friday Live Amazon & Ecommerce Q&A with Noah Wickham

Why It Matters

Understanding these operational nuances helps Amazon sellers safeguard profitability, streamline advertising, and navigate the platform’s evolving financial rules.

Key Takeaways

• Accurate profit reporting requires including landed cost in Seller Board data.
• Amazon DSP ads cannot target competitors directly; use lookalike audiences.
• Product videos always appear in secondary image stack; cannot hide them.
• Out‑of‑stock variants may affect parent ranking, but minimal if low sales.
• Account‑level reserves now show as deferred transactions under DD+7 policy.

Summary

The Friday Live session featured Noah Wickham, VP of Sales & Marketing at My Amazon Guy, fielding real‑time questions from Amazon sellers about profitability, advertising, listings, and payment changes. Wickham emphasized that tools like Seller Board only reflect true margins when sellers input landed‑cost data, warning that omitted fees can inflate profit figures. He clarified Amazon DSP limitations: advertisers cannot directly target competitor audiences and must rely on lookalike segments. He also confirmed that product videos uploaded to a detail page will always appear in the secondary image carousel, so sellers cannot hide them from that view. When asked about inventory, Wickham explained that an out‑of‑stock variant can drag down the parent’s ranking, but the impact is muted if the variant contributes a small share of sales. He also detailed the recent accounting shift—account‑level reserves now appear as deferred transactions tied to the DD+7 reserve policy, affecting cash‑flow reporting. The discussion underscored actionable steps: refine cost accounting, adjust DSP audience tactics, accept video placement constraints, monitor low‑volume SKUs, and adapt to the new reserve reporting. Sellers who internalize these nuances can protect margins, optimize ad spend, and avoid unexpected payment delays.

Original Description

If your Amazon business isn’t growing it’s not a mystery, it’s a missed lever.

There’s always something you’re not seeing (yet).

Join Noah Wickham LIVE this Friday at 12:00 PM ET for an Amazon & eCommerce AMA where you can ask anything about selling and scaling online.

Bring your questions on:

→ Amazon SEO and listing optimization

→ PPC strategy and improving ad performance

→ Conversion rate and turning traffic into sales

→ Inventory, operations, and scaling efficiently

→ Expanding beyond Amazon into ecommerce

Most sellers don’t need more effort.

They need better direction.

📌 Need personalized help with your Amazon strategy? Book a free strategy call → https://bit.ly/47kL4Ff