How to Handle Low Inventory on Amazon Without Losing Ad Momentum
Advertisers often slash Amazon PPC spend when inventory dips, but this can inflate ACOS and erode campaign momentum. The video outlines common inventory‑management errors that hurt ad performance and explains why maintaining spend, while strategically adjusting bids and targeting, preserves visibility. It recommends using real‑time inventory alerts, dayparting, and keyword pruning to keep ads efficient despite stock fluctuations. Following these tactics helps sellers sustain sales and protect long‑term ad relevance.
Your Sponsored Brands Campaigns Are Set Up Wrong
The video warns that many advertisers set up Sponsored Brands and Sponsored Display campaigns on Amazon incorrectly, often assuming the formats are ineffective. It highlights a common belief that these ad types waste budget without delivering sales, but attributes the...
Amazon PPC LIVE AMA with Kevin Sanderson
Kevin Sanderson hosted a live AMA on Amazon PPC, opening with a candid rap that captured sellers’ frustration over climbing FBA fees, storage costs, and unresponsive support. He then shifted to practical advice, emphasizing that a well‑structured pay‑per‑click strategy can...
Friday Live Amazon & Ecommerce Q&A with Noah Wickham
The Friday Live session featured Noah Wickham, VP of Sales and Marketing at My Amazon Guy, fielding real‑time questions from Amazon sellers frustrated by rising fees, storage costs, and unresponsive support. Wickham opened with a candid, rap‑styled critique of Amazon’s...
Amazon PPC LIVE AMA with Kevin Sanderson
The Amazon Guy hosted a live Amazon PPC AMA featuring Kevin Sanderson, a partnerships and marketing specialist at MAG. The session opened with a lyrical lament of seller pain points—rising fees, inventory losses, and unresponsive support—before shifting to a structured...
Friday Live Amazon & Ecommerce Q&A with Noah Wickham
The Friday Live Amazon & Ecommerce Q&A, hosted by My Amazon Guy’s VP of Sales and Marketing Noah Wickham, tackled the day‑to‑day pain points of Amazon sellers—from soaring fees to the complexities of expanding beyond the marketplace. Wickham highlighted that storage...
Why Amazon Inventory Is Getting Stuck at the Door
The video warns Amazon sellers that ignoring the platform’s discontinued prep services and upcoming 2026 fee increase can cause inventory to become stuck at fulfillment doors. It links common PPC missteps to higher storage costs and reduced cash flow. Sellers...
Amazon PPC LIVE AMA with Kevin Sanderson
Kevin Sanderson, marketing lead at My Amazon Guy, hosted a live Amazon PPC AMA addressing sellers’ shrinking margins amid rising storage, returns and policy-driven reimbursement cuts. He reviewed recent Amazon policy changes, advised on campaign structure and budget allocation (favoring...
The 2026 PPC Plan Every Amazon Seller Is Preparing
The video introduces a comprehensive 2026 Pay‑Per‑Click (PPC) roadmap tailored for Amazon sellers looking to scale their product catalogs. It positions the guide as a step‑by‑step playbook, beginning with a pre‑launch strategy that prepares advertisers before a new product hits...
Friday Live Amazon Q&A with Noah Wickham
Noah Wickham, VP of Sales & Marketing at My Amazon Guy, hosted a Friday Live Q&A addressing sellers’ pain points on Amazon — rising storage fees, mounting returns, shrinking reimbursements and margin pressure. He advised tactical responses including cautious claim-code...
More Clicks, No Sales? Here’s What’s Wrong
The video tackles a common puzzle for paid‑search marketers: why campaigns generate plenty of clicks on seemingly relevant keywords yet deliver no sales. The presenter redefines relevance as a data‑driven metric—only keywords that both attract clicks and convert qualify as...
High Returns? Amazon's New Warning Module Hurts Fast Now
Amazon has rolled out a new detail‑page module that flags products with unusually high return rates and automatically displays three lower‑return alternatives. The feature appears at the top of the listing and is designed to steer shoppers away from items...
Live on Radio Show to Talk Amazon
OpenAI CEO Sam Altman appeared on a live radio show to discuss the recent launch of GPT-4, describing it as a major capabilities upgrade—more reliable, creative and better at following nuanced instructions. He highlighted early use cases ranging from writing...
Amazon PPC LIVE AMA with Kevin Sanderson
In a lively Amazon PPC AMA, Kevin Sanderson and other speakers criticize recent Amazon policy and reimbursement changes that are squeezing seller margins—calling out reduced FBA reimbursements, rising fees, lost inventory claims, and poor seller support. The session blends complaint...
Friday Live Amazon Q&A with Noah Wickham
The Friday Live Amazon Q&A featured Noah Wickham, VP of Sales and Marketing at My Amazon Guy, fielding real‑time questions from sellers frustrated by rising fees, support delays, and operational hurdles. Wickham clarified policy nuances, walked participants through account‑transfer mechanics,...
Advanced Amazon PPC Strategies in 2026: The PPC Blueprint Amazon Sellers Need to Know
The video introduces the 2026 Amazon PPC Blueprint, a comprehensive guide designed to help sellers overhaul their pay‑per‑click strategies amid new platform changes and heightened competition. It walks viewers through a pre‑launch framework, a month‑by‑month planner aligned with every major Amazon...
Amazon PPC LIVE AMA with Kevin Sanderson
The live AMA features Kevin Sanderson, marketing and partnerships lead at MyAmazonGuy, fielding seller questions about Amazon pay‑per‑click (PPC) strategy, fee pressures, and recent policy changes. He opens by acknowledging the steep rise in FBA fees, storage costs, and refund...