Nick Huber (Sweaty Startup)

Nick Huber (Sweaty Startup)

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Small-business and self-storage/industrial CRE investing insights and market perspectives.

Optimized Sales, Ads, SEO Boost Occupancy to 79%
SocialMay 5, 2026

Optimized Sales, Ads, SEO Boost Occupancy to 79%

We've gotten a lot better at 3 things in the storage business over the last 12 months: 1. Sales - we are great at leasing units. We have a script. We listen to every call. We have offers and asks and...

By Nick Huber (Sweaty Startup)
The Global Hiring Arbitrage Nobody Talks About
VideoMay 5, 2026

The Global Hiring Arbitrage Nobody Talks About

The video explores a growing hiring arbitrage: U.S. companies can staff sales, finance and operations with remote talent from Colombia, South Africa, the Philippines and other low‑cost markets, dramatically reducing payroll expenses. The speaker argues that while American workers remain...

By Nick Huber (Sweaty Startup)
Profit From Easy, Repetitive Businesses, Not Hard Glory
SocialMay 5, 2026

Profit From Easy, Repetitive Businesses, Not Hard Glory

Always take the path of least resistance: I think too many entrepreneurs are gluttonous for punishment. They love doing hard things for the sake of it. They think success = glory after facing massive challenges. That is bullshit. Business is a series of games and...

By Nick Huber (Sweaty Startup)
Allocate 30‑40% Time to Sales, Hire Ops Help
SocialMay 4, 2026

Allocate 30‑40% Time to Sales, Hire Ops Help

Most business owners do things that are urgent, not important. If you aren’t spending at least 30-40% of your time selling new business and making strategic decisions to grow your company, then you need to hire someone to help you with...

By Nick Huber (Sweaty Startup)
Encourage
SocialMay 4, 2026

Encourage

Good rule of being a dad: Don’t let your sons waste hours and days of their lives sitting out in the outfield. If they aren’t a stud, find something else to do.

By Nick Huber (Sweaty Startup)
Annual Grail Liquid Biopsy: Early Cancer Detection for the Wealthy
SocialMay 4, 2026

Annual Grail Liquid Biopsy: Early Cancer Detection for the Wealthy

Everybody with a net worth over $5 million should do a Grail Liquid Biopsy every year. My wife, me and my parents all do it annually. $1k to do it. Every 3 years for $1-5 million net worth. Can give you super early detection...

By Nick Huber (Sweaty Startup)
Self‑Storage Deals Now Demand Full‑Scale Digital Ops
SocialMay 4, 2026

Self‑Storage Deals Now Demand Full‑Scale Digital Ops

The days of buying self storage facilities site unseen and hiring somebody from the Philippines to run it are long gone. You need excellent digital ads, SEO, facility management, leasing team and more. The business is hard right now.

By Nick Huber (Sweaty Startup)
Easy Money Fuels Competition, Drives Up Real Estate Prices
SocialMay 3, 2026

Easy Money Fuels Competition, Drives Up Real Estate Prices

In real estate: When the money comes easy, a lot of groups can raise money to buy deals. More competition for deals = higher prices = worse deals. When interest rates are high, operations get tougher, raising money gets hard, and fewer groups...

By Nick Huber (Sweaty Startup)
Adopt Entrepreneurial Mindset: Spot Opportunities Everywhere
SocialApr 29, 2026

Adopt Entrepreneurial Mindset: Spot Opportunities Everywhere

If you think like an entrepreneur, it means you are always thinking about opportunities, how other businesses operate, and what you can learn from the people/companies that you interact with every day. https://t.co/3j6JFthbDg

By Nick Huber (Sweaty Startup)
Work, Not Retirement, Fuels My Lifelong Joy
SocialApr 29, 2026

Work, Not Retirement, Fuels My Lifelong Joy

The concept of retirement is hilarious to me. What do people do all day? Work is fun. Half the joy of life is feeling accomplished and getting things done. I’ll work 30+ hrs a week well into my 110s.

By Nick Huber (Sweaty Startup)
Success Comes From Years of Unglamorous, Consistent Hard Work
SocialApr 29, 2026

Success Comes From Years of Unglamorous, Consistent Hard Work

What most of the successful people I know have in common: They worked hard doing something that wasn't fun for 5+ years. Many times 10-20+ yrs. They started out trading their time for money. They did things that weren’t...

By Nick Huber (Sweaty Startup)
Relentless Sales Training Boosts Rentals and Reviews
SocialApr 29, 2026

Relentless Sales Training Boosts Rentals and Reviews

Leasing units has been the main focus of Bolt Storage over the past 2 years. Our sales training has become relentless. Follow the script. Don't let them off the phone. Bring energy. Get the Google review, etc. We also rebuilt our call...

By Nick Huber (Sweaty Startup)
Overseas Hires Work Harder, Cost 70% Less
SocialApr 28, 2026

Overseas Hires Work Harder, Cost 70% Less

95% of my hiring is overseas. From executives to management to front line. They work harder, complain less and cost 70% less than hiring in America. If you are an entrepreneur and you aren't doing this I feel sorry for you. https://t.co/unrQYUcqfe

By Nick Huber (Sweaty Startup)
Why Starting Small Made Me Wealthy (Not Venture Capital)
VideoApr 28, 2026

Why Starting Small Made Me Wealthy (Not Venture Capital)

The interview centers on an entrepreneur who built wealth by launching a modest pickup‑and‑delivery storage service rather than chasing venture‑capital‑fueled tech ideas. He later chronicled his lessons in a forthcoming book aimed at first‑time founders. He highlights that operating a cash‑positive,...

By Nick Huber (Sweaty Startup)
Self‑Storage Rentals Surge 48% Year‑Over‑Year
SocialApr 27, 2026

Self‑Storage Rentals Surge 48% Year‑Over‑Year

Self storage leasing is picking up for us: First 20 days of April 2026: 642 rentals Same period 2025: 435 rentals From 21.75 rentals per day last year to 32.1 this year. We are beginning to increase rents at a lot of our locations.

By Nick Huber (Sweaty Startup)
You’re Not Introverted. You’re Untrained.
VideoApr 26, 2026

You’re Not Introverted. You’re Untrained.

The video tackles the misconception that introversion is innate, arguing instead that social confidence is a skill that can be trained. The speaker emphasizes that young people, especially those raised in protective environments, need deliberate practice in decision‑making and conversation...

By Nick Huber (Sweaty Startup)
Owners Are Primarily Recruiters, Not Just Managers
SocialApr 24, 2026

Owners Are Primarily Recruiters, Not Just Managers

An owner’s job is to be a recruiter. They are in the business of finding, convincing, employing, and nurturing new people/talent to come work for them and help them do what needs to get done. https://t.co/eie20BbnMg

By Nick Huber (Sweaty Startup)
While You Party, Others Hustle and Pull Ahead
SocialApr 23, 2026

While You Party, Others Hustle and Pull Ahead

I’m concerned. Today I will drink beer and have fun at the gala. But all the people who didn’t get invited will work on their business plans and cold call all day. They are zigging when we zag and will be so far...

By Nick Huber (Sweaty Startup)
Parental Guidance Until Children Reach Financial Independence
SocialApr 23, 2026

Parental Guidance Until Children Reach Financial Independence

I will be very involved in my children’s life decisions before they are financially independent from me. And I guarantee we will have a great relationship. More parents should take charge. Don’t enable children to do dumb things.

By Nick Huber (Sweaty Startup)
A Top EA Handles Everything, Transforms Your Day
SocialApr 23, 2026

A Top EA Handles Everything, Transforms Your Day

A great executive assistant will change your life. For me, these folks: - Monitor my inboxes so I don’t miss important requests and opportunities being sent to me daily. - They filter and tag these messages/requests + FWD key asks to core members...

By Nick Huber (Sweaty Startup)
Fear Setting Turns Worst-Case Thoughts
SocialApr 23, 2026

Fear Setting Turns Worst-Case Thoughts

Business is hard. Stressful. Difficult. But always dwelling and thinking about the worst thing that can possibly happen will cripple you and slow you down. Instead, I prefer to do an exercise called “fear setting” where you write down all...

By Nick Huber (Sweaty Startup)
NYC’s Unmatched Energy Inspires Awe and Ambition
SocialApr 22, 2026

NYC’s Unmatched Energy Inspires Awe and Ambition

My daughter won’t be allowed to end up in NYC. But it sure is a hell of a city. The energy. Food. Ambition. Nothing in the world like it. I’m amazed and inspired every time I visit.

By Nick Huber (Sweaty Startup)
Prioritize Important, Not Urgent Tasks to Grow Business
SocialApr 21, 2026

Prioritize Important, Not Urgent Tasks to Grow Business

Too many business owners spend time on the urgent and not important stuff. It is comfortable and normal to get stuck in the flow. The important and not urgent stuff is hard, uncomfortable and very easy to procrastinate. But if you do it...

By Nick Huber (Sweaty Startup)
How to Get Rich Without a New Idea
VideoApr 21, 2026

How to Get Rich Without a New Idea

The interview distills the central premise of the book – you don’t need a breakthrough idea to build wealth. Instead, the author argues that entrepreneurs should chase low‑entry‑barrier services and unglamorous trades that generate steady cash flow. Key arguments include rejecting...

By Nick Huber (Sweaty Startup)
Mini‑split Cooled My Master, Saved Energy
SocialApr 21, 2026

Mini‑split Cooled My Master, Saved Energy

A mini split in my master bedroom was the best upgrade I made to my home. Get it cold in my room without running a 4 ton unit to cool 2,000 sf.

By Nick Huber (Sweaty Startup)
Night Moisturizer Delays Wrinkles, Keeps You Looking Younger
SocialApr 18, 2026

Night Moisturizer Delays Wrinkles, Keeps You Looking Younger

Rule #1 of not looking 50 when you are 40: Use a moisturizer at night. If you aren’t doing this, big wrinkles will come 10 years earlier than they are supposed to.

By Nick Huber (Sweaty Startup)
Stop Doing $10 Work If You Want to Make $10K Months
VideoApr 17, 2026

Stop Doing $10 Work If You Want to Make $10K Months

The video urges entrepreneurs to stop doing low‑value $10 tasks if they aim for $10K‑plus months, emphasizing a disciplined time audit and strategic delegation. It frames work into four quadrants—urgent vs. important—and stresses that the highest‑growth activities (sales, marketing, hiring)...

By Nick Huber (Sweaty Startup)
Small Firms Must Invest Like Giants to Survive
SocialApr 17, 2026

Small Firms Must Invest Like Giants to Survive

A few years ago I would have told you that a small scrappy company had a big advantage. I've since changed my mind and I understand the big advantages that larger companies have. Once you get a machine rolling down...

By Nick Huber (Sweaty Startup)
Three-Day Fast Triggers Free Longevity Boost via Autophagy
SocialApr 16, 2026

Three-Day Fast Triggers Free Longevity Boost via Autophagy

The best longevity drug in history is totally free. It's called autophagy. Several things happen when you do a 3 day fast: - your body cannibalizes bad cells / pre-cancer cells / heart plaque - gene expression changes at the 72 hour mark and...

By Nick Huber (Sweaty Startup)
Raise Adults, Not Dependent Children
VideoApr 15, 2026

Raise Adults, Not Dependent Children

The video argues that parents should focus on raising autonomous adults rather than sheltering children, and ties this philosophy to entrepreneurial leverage. The speaker describes letting his seven‑year‑old experience low‑stakes setbacks—missed stickers, a tipped bike, a dropped ice cream—so the child...

By Nick Huber (Sweaty Startup)
Self‑Storage Built for $2.4M Grows to $8M
SocialApr 15, 2026

Self‑Storage Built for $2.4M Grows to $8M

We built this self storage facility in 2015. Opened the doors in 2017. All-in cost: $2.4 million. Acquired the property across the street for $500k a year later. It did over $100,000 of rev recently. It’s worth $8 million + today and we...

By Nick Huber (Sweaty Startup)
Validate Your Business Idea in Under Five Minutes
SocialApr 14, 2026

Validate Your Business Idea in Under Five Minutes

How to figure out if your business idea is any good in 5 minutes or less:

By Nick Huber (Sweaty Startup)
Great Chef, Bad Business: Cooking Skills Don't Ensure Restaurant Success
SocialApr 13, 2026

Great Chef, Bad Business: Cooking Skills Don't Ensure Restaurant Success

A friend of mine was an excellent chef turned failed restauranteur. He loved cooking. Was excellent at it. Had friends over often and really enjoyed cooking for them. He would get told by everyone who tasted his food "You should open...

By Nick Huber (Sweaty Startup)
The Real Reason “Normal” People Get Rich
VideoApr 13, 2026

The Real Reason “Normal” People Get Rich

The video argues that ordinary people become wealthy not by luck but by cultivating an “unwavering irrational confidence” that lets them act without external permission. Host describes “fear setting,” a Tim Ferriss‑inspired exercise where one writes the worst‑case outcome of a...

By Nick Huber (Sweaty Startup)
The Lie That Stops People From Ever Starting
VideoApr 12, 2026

The Lie That Stops People From Ever Starting

The video centers on the myth that external permission is required to achieve wealth, illustrated by the speaker’s journey from a non‑real‑estate background to founding a private‑equity storage company. Key insights include: despite lacking a real‑estate degree and facing 95% investor...

By Nick Huber (Sweaty Startup)
Treat Business Functions Like Sports: Hire Coaches
SocialApr 10, 2026

Treat Business Functions Like Sports: Hire Coaches

Professional athletes watch game tape. People trying to get better at golf take lessons. In all areas of life, we get coaching, training, and help to get better. Why don’t we do this for key functions of running a business?...

By Nick Huber (Sweaty Startup)
Video Games vs Real Life: The Addiction Parents Ignore
VideoApr 8, 2026

Video Games vs Real Life: The Addiction Parents Ignore

The video tackles the growing concern that video‑game addiction is slipping past parental awareness, with many parents refusing to acknowledge the warning signs displayed by children as young as eight. The host argues that denial fuels a cycle where kids...

By Nick Huber (Sweaty Startup)
Only 1% Truly Thrive in Entrepreneurship
SocialApr 7, 2026

Only 1% Truly Thrive in Entrepreneurship

The cold hard truth: Most people are borderline incompetent. They make horrible decisions, constantly self-sabotage themselves, and have zero ability to delay gratification. This group basically gets supported by the other 50%. These folks take more value than they add. The next 45% is...

By Nick Huber (Sweaty Startup)
Nuclear Submarines Reveal Technology Beyond Moon Landing
SocialApr 7, 2026

Nuclear Submarines Reveal Technology Beyond Moon Landing

The nuclear submarine technology blows my mind and makes me think it could be possible we landed on the moon. The fact it can stay under for months and shoot nuclear warheads from under water that surface, split into multiple airborn...

By Nick Huber (Sweaty Startup)
You’re Eating Plastic and Don’t Even Know It
VideoApr 6, 2026

You’re Eating Plastic and Don’t Even Know It

The video warns that everyday plastics—from tea bags to polyester clothing—are silently contaminating our bodies with micro‑particles, turning routine meals and garments into hidden health hazards. Host cites specific sources: nylon tea bags release over three billion plastic particles when steeped, plastic...

By Nick Huber (Sweaty Startup)
Family Gardening: Physical Labor Relieves Stress Together
SocialApr 6, 2026

Family Gardening: Physical Labor Relieves Stress Together

The best way to relieve stress: Plant a garden. Make it a big one with 8 or 10 things and do a lot of physical labor. Do it with your wife and kids.

By Nick Huber (Sweaty Startup)
No Candy, Yogurt Rewards: Raising Disciplined Kids
SocialApr 5, 2026

No Candy, Yogurt Rewards: Raising Disciplined Kids

My kids aren’t allowed to have candy on Easter or Halloween. Horrific for them and a terrible habit. If they are good all day they get flavored yogurt (normally get regular) as a bedtime snack. I tell them it’s ice cream (they’ve never...

By Nick Huber (Sweaty Startup)
The Healthcare System Isn’t Built to Keep You Healthy
VideoApr 4, 2026

The Healthcare System Isn’t Built to Keep You Healthy

The video argues that the U.S. healthcare system is structured around episodic care rather than ongoing health maintenance, with primary‑care physicians (PCPs) often refusing patients’ requests for comprehensive lab panels that could flag hormonal imbalances, vitamin deficiencies, or early‑stage disease. The...

By Nick Huber (Sweaty Startup)
Validate with 20 Paying Customers Before Any Setup
SocialApr 3, 2026

Validate with 20 Paying Customers Before Any Setup

Are you thinking about starting a business? Some might think you should begin by incorporating a company, building a website, purchasing equipment, getting insurance, working on your pricing strategy, making some ads, and setting everything up. Wrong. Your first step is to go...

By Nick Huber (Sweaty Startup)
How to Get Help in Your Business for $1,000 a Month
VideoApr 1, 2026

How to Get Help in Your Business for $1,000 a Month

The video advises small‑business owners to outsource administrative functions overseas for roughly $1,000 a month, positioning it as a realistic alternative to hiring U.S. staff at $60k‑plus annually. The host breaks down the cost differential—$750‑$1,500 per month versus $80k per year—highlighting...

By Nick Huber (Sweaty Startup)
Reward High Performers, Remote Teams Thrive and Grow
SocialMar 31, 2026

Reward High Performers, Remote Teams Thrive and Grow

Remote work gets a lot of hate. People working less, taking breaks, being lazy, etc. That hasn't been the case in my experience. My best people are throwing down 60 hour weeks and our companies are growing. If you create a culture where you...

By Nick Huber (Sweaty Startup)
Move Fast or Lose: The Brutal Truth About Winning
VideoMar 28, 2026

Move Fast or Lose: The Brutal Truth About Winning

The video argues that a sense of urgency is the single defining attribute of winners, especially in the early‑stage startup arena where speed compensates for a lack of capital, talent, and brand. The speaker lists concrete habits—answering the phone immediately, replying...

By Nick Huber (Sweaty Startup)
Executive Health Retreat Uncovers Hidden Risks, Boosts Vitality
SocialMar 27, 2026

Executive Health Retreat Uncovers Hidden Risks, Boosts Vitality

One of the most valuable things I’ve done in the last five years: An executive health retreat. I learned a few things: - I have the Alzheimer gene. Got on supplements to help. - I don’t have cancer. I got every organ imaged and...

By Nick Huber (Sweaty Startup)
Grok AI's Woes Stem From Soaring Power Costs
SocialMar 26, 2026

Grok AI's Woes Stem From Soaring Power Costs

My bet: The problems you are seeing with Grok AI right now is power related. They can't get ahold of enough power. It is a land grab now and costs are skyrocketing. Everything about to come crumbling down once it becomes obvious just...

By Nick Huber (Sweaty Startup)