Storytelling Anchors Brand Experiences and Locks In Audiences
“Stories are what are going to make people lock in.” 🎭✨ As the VP of Creative at Agency EA , Joanna Badamo leads the teams behind major experiential programs for brands like Samsung, Hilton, and Molson Coors. She joins the show today to discuss how to lead creative teams in fast-moving environments and the art of translating high-level brand strategy into physical experiences that actually work. In this clip, Joanna breaks down why story is the essential anchor in brand experience. Rather than leading people into a disjointed exhibit hall filled with booths that have nothing tying them together, a narrative gives people a reason to follow along and “lock in.” We also discuss: - How software companies can create tactile connections for intangible products - Why defining success and KPIs early is a non-negotiable building block - The shift from monologue-centered branding to interactive ecosystems Listen to the full conversation today to learn how to move your brand from the screen to the real world. https://lnkd.in/gMWYGKvy #onbrandpodcast #leadership #storytelling #brandbuilding #experientialmarketing #creativeleadership #agencyea
Build Stories From Real Audience Insight, Not Buzzwords
“Storytelling” gets tossed around so much can end up meaning ... nothing. In this clip, John Elbing , author of Storybuilding, helps us move past story as a buzzword and into something more useful: building stories from real audience insight....
Humanity Wins: Brands Must Prioritize People Over AI
“The most human company wins.” That line from Mark Schaefer cuts through a lot of AI noise — because it’s not anti-technology. It’s pro-brand. In today’s On Brand episode, Mark explains why the one thing your competitors can’t copy is...
AI Enables Days-Long Strategy Testing for Bolder Marketing
What if you could test your business strategy in days instead of months? Kate O'Keeffe , CEO of Heatseeker , built the first AI-powered platform for market experimentation—helping companies validate strategy, positioning, and buyer demand faster and smarter. The lesson:...
Brand Activism Delivers Measurable ROI and Cultural Impact
Brand activism isn’t soft — it’s measurable. In this week’s On Brand episode, Neil Callanan of LooseGrip explains how purpose-driven marketing creates a quantifiable halo effect that moves both culture and the bottom line. In this clip, he breaks down...
Creative Partnerships Thrive on Human Insight, Not Algorithms
Ever feel like you’ve been set up with an agency by a soulless algorithm? One that knows nothing about your brand, your goals, or your team? On Monday’s episode of On Brand, Toby Wilkinson , co-founder of ASK US FOR...
AI Predicts Futures, Leaders Must Stay Grounded
AI doesn’t just describe what’s happening — it helps predict what could happen next. 📈 In this episode of Tippie Leads from The University of Iowa Tippie College of Business , we talk with Professor Kang Zhao about how AI...
Niche Focus Drives Growth, Not Broad Appeal
Finding your niche isn’t just smart marketing—it’s survival. As Agorapulse founder Emeric Ernoult says on this week’s On Brand, success on social (and in business) comes from focusing hard on a specific audience. “If you build for everyone, you fail,”...
Earn Scalable Trust to Become Your Audience’s Go‑to Brand
Trust isn’t given—it’s earned. And in today’s chaotic media landscape, credibility is everything. This week on On Brand, I talk with ✨Danielle Sabrina✨ , founder of Society22 PR —one of Inc. 5000’s fastest-growing firms—about how brands and leaders can build...
Brand Success Depends on Memory Management, Not Just Marketing
🧠 Why do some brands instantly come to mind — while others fade? Coming this Monday, On Brand guest Ulli Appelbaum explains the science of brand associations — how the memories and emotions people link to your brand determine whether...
AI Works Best When Used Thoughtfully and Ethically
Using AI Responsibly — Out Today on Tippie Leads from The University of Iowa Tippie College of Business 🎙️ AI can make our work faster and more efficient — but only if we use it wisely. In this week’s episode,...