Prioritize Core 90% Portfolio, Reserve 10% for Edge Bets
Been working on my financial plan. Sharing in case it's useful. The frame. You have more than enough. The job now is contentment and not screwing it up, not maximizing. AppSumo is your alpha. Family time is finite. Investing is a hobby with guardrails, not a second career. The attention diet. Mute the AI, semis, and crypto stock accounts on Twitter for 30 days. The feed manufactures the FOMO that drives the dabbling. The 90/10 split. 90% core: Boring, conservative, index-heavy. Rebalanced once or twice a year. You don't have opinions about it. You don't read about it. 10% play account: Concentrated bets only. Things you understand through operating, or your partner sees early. Multi-year holds. No Twitter-feed trades. Two rules for the play account: 1. Position size matters or don't bother. Minimum $25K. If it's not worth $25K, it's worth $0. 2. The bar is "I have an edge." Operating insight, partner conviction, or a thesis you'd be embarrassed to sell in 6 months. The retirement account. 100% equities. Broad index core (VT). Let it compound aggressively for 20+ years. The cash buffer. Keep your 1-year emergency fund amount. That's sleep-at-night money and it's already earned its place in the plan. The cleanup. Every position under ~$10K gets one question: would I buy this today at 5 to 10x the size? Yes → top it up. No → sell, roll into core or a real conviction name. Goal: stop having opinions about positions too small to matter. The actual lever. Getting AppSumo to its profit milestone is worth more than any stock pick you'll ever make. Every hour on semis is an hour off the roadmap and off your kids.
Investing Success Requires Professional Effort, Not Just Luck
I have a friend with a $50M stock portfolio. I’m jealous of him. We’ve had roughly the same time horizon. He put his energy into picking stocks, I put mine into AppSumo and indexing on the side. His returns have absolutely...
Mega Menu Boosts Conversions 5
New improvement I HATE that Customers LOVE on AppSumo - MEGA Menu - increased conversion 5.64% 📈 https://t.co/wCbIyYYpc8
AI Outpaces Offshore Hiring in Cost and Efficiency
The unsaid thing nobody's realizing: AI development + usage + maintenance > hiring people offshore.
Honesty and Ownership: Our Only Guarantee at AppSumo
A note from me to the AppSumo Team this week. Hey everyone, Thank you for the Q1 feedback. I read every response. It wasn't all roses but it's the honesty I love to see. I'm going to give you the same honesty...
Aim to Replace Yourself, Not Fear It
Replacing yourself SHOULD be the goal. Not the threat. Message I sent to the entire AppSumo team this week:
Your AI Skill, Not Your Time, Becomes Currency
In the near future, Everyone will have their own AI Skill. They'll sell that instead of selling their time.
Musk Could Acquire PayPal for $45B, Merge Into X
At $45 billion valuation - Elon Musk should just buy PayPal and integrate it into X (finally).
Huge Context Window, yet AI Still Misses Basic Numbers
Opus 4.7 context window 1 million. But still gets basic numbers wrong... Makes me wonder if basics get missed how great is AI at this subsidized price point. And what will it take for true confidence? https://t.co/ChNTwn0pqT
AI Automates Podcasts, but Loses the Human Spark
"At first I thought you were sick. Not yourself. Low mood. Then I was convinced you were reading a script. By the end I'd already twigged before you even said it was AI." "Your personality is the best thing about your...
Real Marriage at Sea Revealed in Gripping Tale
A Marriage at Sea. Such a great read - had no idea it was true story until the end.
Half Claim AI Use, Half Stay Silent
50% of the people here are LYING about how they use AI and the other 50% aren't talking about it.
Founders Prioritize SEO, LinkedIn Automation, AI Video Tools
I just pulled our AppSumo internal search data from March. 63,410 searches. Here's what founders are actually looking for right now: 1- SEO tools 2- LinkedIn automation 3- AI video 4- CRM 5- Email marketing 6- WordPress plugins If you're building an...
Build Fast, Promote Faster: Get Featured on Our Platform
You build it. I promote it. Building has never been easier. Getting customers has never been harder. So I’m picking 2 products to promote to our 1,000,000+ entrepreneurs for our 16-year anniversary next Tuesday. Drop your product below. Don’t have one? Build it...
AI Recommends Keeping HubSpot over Costly Rebuild
Turns out HubSpot isn't dead. 💀 I gave Claude Code 30 days of AppSumo software costs ($100,000) total. Asked it to analyze cost, effort, maintenance of replicating all the software we are using. It found ~$500 / month in costs but many of...