Testing Three Public Growth Tactics to Reach 10K Users
I'm doing a public 30 day challenge. The goal is to grow Stanley. As of today, Stanley has 2,200 active users. Our goal is to get him in the hands of 10,000 people. To do so, for the next 30 days, I will run 3 growth experiments in public and document it: Experiment 1: - Send 500+ hyper-personal DM's to prospects I will use Stanley to find me 500+ people who would be a good fit to use him, then use Stanley to come up with personalized outreach to these people. Will measure and share the results of each DM. Experiment 2: - 30 long-form account audits in 30 days One of the things Stanley does best is spot the gaps on your Twitter account and in your strategy. So, I'll have Stanley analyze 30 accounts and post a long form audit every single day. The experiment here is simple. Can Stanley attract high-level users by simply doing what he does best... in public? Experiment 3: - Spend $2,000 on Twitter Ads in the next 30 days Can paid acquisition lead to more users? And is Twitter Ads a good way to get people to your Twitter-native product? We'll find out. Each week, I will create a new ad and allocate a budget of $500, experimenting with different ad styles + audience targeting. And I'll document it all along the way. The Overall Goal: "How many total new users can we generate across these 3 initiatives in 30 days of focused effort?" Hopefully, you can then apply what I learn along the way, to your own product that you want to market. Follow me @iampascio and enable notifications on my profile (the lil' bell icon) to not miss a single update. - Pascio P.S. One more thing I'm also running 2 other separate experiments that my interest you. 1. On @xgrowthpascal, I'm growing this fresh account from 0 to 10,000 followers in the next 3 months, using only Stanley. Learn more here: https://t.co/ELhWxkE6Wv 2. On @creatorpascal, I'm posting 30 long form articles in 30 days just to see what the f*ck happens. Learn more here + read the first one here: https://t.co/VZtSBaUJFE
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