Risk‑averse IT Bans AI, Future Costs Loom
At at a conference, I asked a person working at an enterprise company if he's built any agents yet. Still waiting for my Claude invite, he said. One of the parents in my kids class is a software engineer at Samsung He told me no AI is allowed, not for software development nor general purpose. When IT owns AI and defaults to risk minimization, I bet there's a price to pay over the next years.
From Duct Tape to Excellence: Our Growth Journey
It's fun to see how my company matures over time. We're getting better at so many things. It's now delightful to think how scrappy everything was in the beginning - but also, I'm really proud of us for a) doing it...
Decisions and Execution, Not Goals, Drive Results
Winners and losers have the same goals. It's not the goal setting that makes the result. The result is a sum of your decisions and consistent execution (inputs). Two examples of driving business results: 1. The quality of your decisions comes from...
SOC2 Is an Extortion Scam Needing Disruption
What I want to see disrupted the most is SOC2. What an extortion/scam that is.
Built a Synthetic Research Sentiment Tracker in 90 Minutes
I wanted to track the evolving sentiment towards synthetic research in the media. Took me like 90 min to build a tracker with n8n. What a time to be alive.

Synthetic Surveys Amplify Bias; They’re Unprovable Fakes
The NYT just called synthetic research what it is: made up. Yesterday's piece exposed Axios for citing "findings" from an AI startup called Aaru. No humans were surveyed. The opinions were computer-generated. And they were presented as public opinion. The term is...
Seeking Research Advisory Manager with Agency & Enterprise Experience
I'm looking to hire another research advisory/account manager person for Wynter. The role is about helping key accounts make the most out of Wynter, help with research planning and implementation. Ideally looking for: - agency consulting/selling experience (CRO or research agencies...

AI Eliminates Junior Marketers, Turns Teams Into Generalists
The junior marketer role is dead. We surveyed 100 B2B SaaS marketing directors on how AI is changing their teams. 13 said they've stopped backfilling junior roles entirely. When people leave, the work gets absorbed. AI picks up the slack. But that's not...
AI Coding Agent Lets Me Deploy Fixes Solo
Another small AI win: I'm now able to ship stuff to our production app by myself. Previously had to go through engineers, shit had to be prioritized, and small stuff never was. Now I tell the coding agent what small feature/change...
AI-Driven Data Retrieval Makes Disconnected Tools Obsolete
I love not logging in to software and building reports, just asking Claude who pulls all the required data for me. Tools that don't connect are dead to me. Will need to change our product analytics tool.
MCP AI Connectors See Single‑digit User Adoption Today
I wonder what percentage of users who have connected MCP integrations in the Claude/ChatGPT etc UI to query their own CRM/project/whatever data? Claude guesses it's in the single digits rn. PMs are releasing connectors but is anyone using them?
Anyone Can Build AI Agents in Hours
We gave every person at Wynter 1 week to build their own AI agent. Budget of about 4 hours each. Today was demo day. Everyone presented what they built. Most had never built anything like this before. Some had zero technical background....
Build a V1 AI Agent Now, Beat 99%
It's still early in the agent building / AI app building world. We're looking for a marketer who has built stuff (agents, apps etc) with AI - and most people still applying with links to AI generated images, content or even...
ChatGPT Dominates B2B Research Despite Low Overall Share
Ok so ChatGPT is 3% of search. But this is counting people looking for funny cats and what not. All the muggles. In a B2B setting - e.g. VPs doing vendor or category research - the numbers are very different.

Finance Leaders Evaluate only Three Vendors Before Demos
The magic number is 3. We asked 100 CFOs and VPs of Finance how many vendors they closely evaluate when buying software. 50% said exactly 3. Median: 3. Mean: 4.1. 53% evaluate 3 or fewer. This is a brutally small window. Think about what this...