Decisions and Execution, Not Goals, Drive Results
Winners and losers have the same goals. It's not the goal setting that makes the result. The result is a sum of your decisions and consistent execution (inputs). Two examples of driving business results: 1. The quality of your decisions comes from the quality of your information. When you craft your go-to-market strategy, rely on hi-fidelity (unbiased, straight from the source) information on your target customers, not generic reports or assumptions. 2. You can't directly affect the result, so you must focus on leading metrics. If you want to lose weight, track calories and exercise. If you want your website to convert better, you focus on improving clarity, relevance, differentiation, and the value you promise to deliver. Improve the 4 layers of messaging, and the overall conversion rate will go up (cause and effect).
SOC2 Is an Extortion Scam Needing Disruption
What I want to see disrupted the most is SOC2. What an extortion/scam that is.
Built a Synthetic Research Sentiment Tracker in 90 Minutes
I wanted to track the evolving sentiment towards synthetic research in the media. Took me like 90 min to build a tracker with n8n. What a time to be alive.
Synthetic Surveys Amplify Bias; They’re Unprovable Fakes
The NYT just called synthetic research what it is: made up. Yesterday's piece exposed Axios for citing "findings" from an AI startup called Aaru. No humans were surveyed. The opinions were computer-generated. And they were presented as public opinion. The term is...
Seeking Research Advisory Manager with Agency & Enterprise Experience
I'm looking to hire another research advisory/account manager person for Wynter. The role is about helping key accounts make the most out of Wynter, help with research planning and implementation. Ideally looking for: - agency consulting/selling experience (CRO or research agencies...
AI Eliminates Junior Marketers, Turns Teams Into Generalists
The junior marketer role is dead. We surveyed 100 B2B SaaS marketing directors on how AI is changing their teams. 13 said they've stopped backfilling junior roles entirely. When people leave, the work gets absorbed. AI picks up the slack. But that's not...
AI Coding Agent Lets Me Deploy Fixes Solo
Another small AI win: I'm now able to ship stuff to our production app by myself. Previously had to go through engineers, shit had to be prioritized, and small stuff never was. Now I tell the coding agent what small feature/change...
AI-Driven Data Retrieval Makes Disconnected Tools Obsolete
I love not logging in to software and building reports, just asking Claude who pulls all the required data for me. Tools that don't connect are dead to me. Will need to change our product analytics tool.
MCP AI Connectors See Single‑digit User Adoption Today
I wonder what percentage of users who have connected MCP integrations in the Claude/ChatGPT etc UI to query their own CRM/project/whatever data? Claude guesses it's in the single digits rn. PMs are releasing connectors but is anyone using them?
Anyone Can Build AI Agents in Hours
We gave every person at Wynter 1 week to build their own AI agent. Budget of about 4 hours each. Today was demo day. Everyone presented what they built. Most had never built anything like this before. Some had zero technical background....
Build a V1 AI Agent Now, Beat 99%
It's still early in the agent building / AI app building world. We're looking for a marketer who has built stuff (agents, apps etc) with AI - and most people still applying with links to AI generated images, content or even...
ChatGPT Dominates B2B Research Despite Low Overall Share
Ok so ChatGPT is 3% of search. But this is counting people looking for funny cats and what not. All the muggles. In a B2B setting - e.g. VPs doing vendor or category research - the numbers are very different.
Finance Leaders Evaluate only Three Vendors Before Demos
The magic number is 3. We asked 100 CFOs and VPs of Finance how many vendors they closely evaluate when buying software. 50% said exactly 3. Median: 3. Mean: 4.1. 53% evaluate 3 or fewer. This is a brutally small window. Think about what this...
Founders Overlook Core Messaging, Fuel Misaligned Growth
We surveyed 50 SMB founders on their marketing priorities and pain points. Buried in the data is a pattern nobody's talking about: Founders know their messaging is broken. And they're not fixing it. Direct quotes: "Our messaging is inconsistent and unclear. Docs site doesn't...
Word of Mouth Trumps Paid Ads by 20×
42% of CMOs rank word of mouth #1. 2% rank paid ads #1. That's a 20x gap between what drives consideration and where most budgets go. We asked 101 B2B SaaS CMOs to rank what actually gets a vendor into their consideration set. %...