Recent Posts
Social•Feb 10, 2026
Free Tool to Amplify Your AI Brand Visibility
If you're trying to: - grow your brand's presence in AI tools - get more press mentions - increase the likelihood you'll be in Google's instant answers - boost brand awareness among your audience Well... @alertmouse is free🔔🐭
By Rand Fishkin
Social•Jan 28, 2026
ChatGPT's Recommendations Vary Widely, Challenging Brand Tracking
NEW research: https://t.co/yE1LogIFHO If you give ChatGPT the same request for product recommendations 100X, will you ever get the same list twice? And what does that answer mean for folks who try to track their brand presence in AI tools? Finally, some real...
By Rand Fishkin
Social•Jan 15, 2026
Track, Quote, and Amplify Positive Brand Mentions
Me: "our brand positioning is audience research for marketers." Google: "ha ha ha... your brand is whatever we say it is." My advice: Step 1 - monitor your search console ratio on branded terms, keeping a special eye on those...
By Rand Fishkin
Social•Jan 14, 2026
Master AI Search: Strategies to Outrank Google Results
In 15 minutes, Michael King is joining SparkToro Office Hours to present what to do *DIFFERENTLY* to appear in AI tools vs. classic Google results. You should probably be there. I threw in a few samples from his deck as...
By Rand Fishkin
Social•Jan 12, 2026
Zero‑Click Era Ends Google Discover’s Traffic Reign
The last bastion of traffic-referring platforms was Google Discover. In 2025, it too cut ~20% of referalls to websites thanks to AI summaries, lack of product investment, and users' preferences for in-app consumption. The era of web traffic is nearly gone, replaced...
By Rand Fishkin
Social•Jan 9, 2026
Press Spike Amplifies SEO, AI Mentions, and Sales
What happens when you get a big spike in press coverage? Changes to your Google SERP? Yup. Changes to how AIs talk about you? Yup. Changes to sales? Yup, that too. 😎 This past Sunday, Geraldine and I joined Caitlin...
By Rand Fishkin