Authentic Thought Beats Futurist Lies
The Future of Everything is Lies, I Guess https://aphyr.com/posts/420-the-future-of-everything-is-lies-i-guess-where-do-we-go-from-here "Refuse to insult your readers: think your own thoughts and write your own words." - Gonna be quoting this for a long while
Gener
It's been 28 days on the road. We are tired. But so fulfilled. Our incredibly generous friend, @afit, took us to corebyclaresmyth , where we had the meal (and experience) of a lifetime. The open kitchen, the humor-filled staff that doesn't take 3...
A Review So Compelling I Bought the Book Instantly
https://www.stephendiehl.com/posts/no_antimimetics/ this is the first book review in a long while that made me race to purchase. Such outstanding writing.
AI Can't Capture Emotion—Write It Yourself
Honestly, AI writing fails at anything meant to elicit emotion or persuade. Just write it your dang self: https://alexhwoods.com/dont-let-ai-write-for-you/
Reddit Surpasses Google in B2B Search Rankings
Eye-popping research from @TheCoolestCool on Reddit's unexpected domination of Google's B2B results: https://foundationinc.co/lab/reddit-b2b-saas Just look at these numbers 🧐🤯
AI Citation Studies Mislead; True Meaning Clarified
SO MANY people are getting misled by "AI citation" research studies, and the concept of what it means to be "cited" by an AI response. I'm no expert, but the people who answered this question are: https://docs.google.com/document/d/109QpZNW6qayHHHhhoGZL5FW_9TVoGoJU/edit Thanks to @lucatag2015 for publishing.
LinkedIn Runs Two Algorithms—Marketers Must Adapt
https://sparktoro.com/blog/why-linkedin-might-have-two-algorithms-and-why-marketers-should-care/ I suspect many of you who follow me here might be interested in @amandanat's latest breakdown of the LinkedIn's algorithm, and why your posts there might not be getting the traction you expect (happens to me, too)
Google Halves Search Referrals, Still Leverages Publisher Content
Is Google taking news publishers' traffic away? Sweet mother of media, are they ever. From 2023-2025, referrals from search dropped by almost HALF. Brutal. Insulting. Infuriating. And ironic given that Google is certainly training its AI answers on publishers' work. 🙄
Now See Exactly How Audiences Use AI Tools
We make audience research software. It tells you lots of things about any group of people on the web. But... it couldn't tell you how they used AI tools (prompts, topics)... until today 👇
Google Dominates; ChatGPT Strong, Yahoo Lags Behind
97% of visitors to Google perform a search 56% of visitors to ChatGPT enter a prompt And only 35% of visitors to Yahoo perform a search Using this data (from last week's report), we made some updates to SparkToro's platform on which search...
Free Tool to Amplify Your AI Brand Visibility
If you're trying to: - grow your brand's presence in AI tools - get more press mentions - increase the likelihood you'll be in Google's instant answers - boost brand awareness among your audience Well... @alertmouse is free🔔🐭
ChatGPT's Recommendations Vary Widely, Challenging Brand Tracking
NEW research: https://t.co/yE1LogIFHO If you give ChatGPT the same request for product recommendations 100X, will you ever get the same list twice? And what does that answer mean for folks who try to track their brand presence in AI tools? Finally, some real...
Track, Quote, and Amplify Positive Brand Mentions
Me: "our brand positioning is audience research for marketers." Google: "ha ha ha... your brand is whatever we say it is." My advice: Step 1 - monitor your search console ratio on branded terms, keeping a special eye on those...
Master AI Search: Strategies to Outrank Google Results
In 15 minutes, Michael King is joining SparkToro Office Hours to present what to do *DIFFERENTLY* to appear in AI tools vs. classic Google results. You should probably be there. I threw in a few samples from his deck as...
Zero‑Click Era Ends Google Discover’s Traffic Reign
The last bastion of traffic-referring platforms was Google Discover. In 2025, it too cut ~20% of referalls to websites thanks to AI summaries, lack of product investment, and users' preferences for in-app consumption. The era of web traffic is nearly gone, replaced...