Overhyped PR Backfires, Amplifying Lando Norris Controversy
Great piece by @donaldgmcrae of @guardian on overzealous public relations and management people for Lando Norris. The Streisand Effect in full. HT: @pearbea1 https://t.co/jg0L5Fg0Ll

NHL TV Ratings Surge 30% on ESPN/ABC
Very good year for the NHL as far as viewership on ESPN/ABC. ESPN averaged 760K viewers across 54 games on ABC and ESPN, up 30 percent over last year. New measurement helps, as do increased games on ABC. But we definitely...
AUSL's Wonka‑style Promotion Surprises Invited Players
This is pretty genius. The AUSL sets up a Wonka-like promotion and surprises players who have been invited to join the team. Cool story.
Major Media Coverage Crucial for Women's Basketball Visibility
One thing I always pay attention to having covered sports media since 1873 is which outlets are covering something. Was very good to see The Globe and Mail, Toronto Star and CTV at the first practice. I was there for...
Why Draft Coverage Needs Critical Play‑by‑Play Voices
NEW PODCAST: Should NFL broadcasters be more critical during NFL Draft coverage — and why this is the greatest era ever for play by play broadcasters. SI's Jimmy Traina is the guest. https://swap.fm/l/4apy5A6FmakGYZa2Tfop
Timeline Reveals Build‑up to Eric Swalwell Story
‘Keep digging’: What happened in the days leading up to the @sfchronicle Eric Swalwell story: https://t.co/PkEkbdDtfV
Franchise's Big Move Set to Attract Free Agents
This is massive news for this franchise and it's going to help attract free agents.
Big‑event Hosting Hurts Taxpayers, Benefits the Wealthy
Toronto is one of a long line of cities when officials realize after its too late how much of an economic misstep the World Cup or the Olympics turns out to be for a city. It's not absolutely this but...
Satou Ohtani Secures Sweet Deal for Liberty
Just call her Satou Ohtani because she just hooked up the Liberty with a sweet deal.
Clarence Seedorf Joins Fox Sports World Cup Panel
SOME NEWS: Clarence Seedorf will join Fox Sports as a World Cup studio analyst. He joins Rebecca Lowe, Thierry Henry, Zlatan Ibrahimović and Javier (Chicharito) Hernández as Fox has brought in some interesting people to enhance its coverage. STORY FOR @SBJ: https://t.co/UO7DiAyqLA
Caitlin Clark's Return Could Spark WNBA Viewership Surge
One media-centric thing I would watch for this year with the @WNBA. The @IndianaFever should be title contenders and Caitlin Clark will be healthy. Her absence impacted viewership last year in the network windows where the league would have gotten...
College Stars Turning Brands Boost WNBA Draft Interest
These are all very good signs for the league. I imagine Austin agrees with me but the best women's college players are becoming brands of their own, plus developing massive social followings. So that should correspond to more interest in...

ESPN's WWE Push Marks Major Win for Ari Emanuel
WWE and its PR staff has always worked hard to get cross-over coverage in mainstream outlets. I say that as someone who benefitted from this working at SI and The Athletic. PR would always cater to what you needed. It's...

Declining NBA Viewership Sparks Fear of League Collapse
These viewership numbers for the NBA this season as well as the $76 billion media rights contract they signed has me thinking this league is going to fold next year. It's over for the NBA. https://t.co/HYZi0sIQ0c
Ukrainian Diaspora Rallies as US Cuts Ukraine Aid
Shoutout to the massive 🇺🇦 population in Canada and elsewhere. You fight against tyranny. You were invaded. Many Americans are with you still.