
The video warns that AI chat platforms are about to launch advertising slots, likening the moment to the early days of Google Adwords and Facebook ads when cheap clicks gave early adopters a competitive edge. The presenter outlines a timing framework: because supply of ad inventory outpaces demand, CPM and CPC are initially low. He advises founders to first solidify an ideal customer profile, a concise value proposition, a conversion‑focused landing page, and an onboarding flow before committing spend. Learning tests with 2‑4 offers, multiple creative variations, and a capped three‑month budget are recommended. He cites his own experience getting 5‑10 cent clicks on Google and 20‑25 cent clicks on Facebook in 2012, which powered rapid SaaS growth. He also warns of common traps—messy attribution, shifting platform rules, and over‑reliance on vendor case studies—and stresses asking customers directly how they discovered the product. For established SaaS with proven funnels, the advice shifts to allocating a fixed slice of overall marketing spend (10‑20%) to AI‑ad experiments, tracking source via UTM parameters, and safeguarding brand voice as AI‑generated creatives scale. Early testing can lock in low‑cost acquisition before prices rise, offering a potentially lucrative channel as AI providers monetize.
Some of the best founder training happens in your 9 to 5 if you’re curious enough to notice. In episode 815, I share 11 unexpected lessons a day job can teach you about entrepreneurship. Listen here 👉 https://lnkd.in/gfJNG6qV
Some markets aren’t meant for venture funding. And that’s exactly why they’re perfect for bootstrappers. I had Laura Roeder of Paperbell on the pod to talk about what most founders miss: • How big funding rounds create false signals •...

Rob Walling opens the video by warning that despite SaaS’s alluring recurring revenue, high margins and lofty exit multiples, the model hides a series of hard‑won lessons he’s gathered over two decades of building, exiting, and investing in SaaS firms....
In Episode 813, I revisit last year's predictions and share 9 new SaaS predictions for 2026, including why overreliance on SEO could be your biggest risk. Check out the whole list 👉 https://lnkd.in/g2-GFkKj
After funding 200+ SaaS startups, a clear trend has emerged at TinySeed . Vertical + Orthogonal SaaS is outperforming Horizontal SaaS. Lower churn. Better retention. Stronger exits. In episode 812, I share the 2025 State of TinySeed, including TinySeed’s growth,...