Rob Walling

Rob Walling

Creator
0 followers

Helping SaaS founders for 15 years via @startupspod. Educating and investing in startups through @microconf and @tinyseedfund. Wrote https://t.co/I5PVb459LT.

TinySeed Fund IV Launches with $60M AUM
SocialDec 10, 2025

TinySeed Fund IV Launches with $60M AUM

We’ve raised our fourth fund for @tinyseedfund. To date we’ve back 210+ SaaS companies, and now have nearly $60M of assets under management. https://t.co/h7MW61ZUmF

By Rob Walling
Ship Fast, Keep Polish: AI Tools & Security Timing
SocialDec 9, 2025

Ship Fast, Keep Polish: AI Tools & Security Timing

You’ve been there: the feature’s done, but the design’s not perfect. I asked Derrick Reimer how he balances shipping fast with keeping things polished, and threatened to cut his mic if he said “it depends.” He’s on the pod this...

By Rob Walling
Coding in 2026 Is STILL a Superpower (Even with AI)
VideoDec 7, 2025

Coding in 2026 Is STILL a Superpower (Even with AI)

In the video “Coding in 2026 is STILL a Superpower (Even with AI),” entrepreneur and SaaS veteran Rob Walling argues that, despite rapid advances in AI‑generated code, learning to program remains a high‑leverage skill for anyone aiming to build wealth...

By Rob Walling
Real AI Tools Founders Use, Not the Hype
SocialDec 2, 2025

Real AI Tools Founders Use, Not the Hype

Craig Hewitt spent 100 days building SaaS with AI and documented everything on YouTube. I had Craig on the pod to share what he learned including: • The AI tools founders are actually winning with • The ones that are...

By Rob Walling
MicroConf Talk Powers SaaS Playbook Pricing Section
SocialNov 25, 2025

MicroConf Talk Powers SaaS Playbook Pricing Section

@ronzilla @_lhermann Thanks! Also did a talk at MicroConf that covers all of these questions: https://t.co/nWzaXhZLyI The SaaS Playbook section on pricing is an adaptation of this talk, with a bit more info included.

By Rob Walling
6 Reasons Your SaaS MVP Is Not Converting
VideoNov 23, 2025

6 Reasons Your SaaS MVP Is Not Converting

Rob Walling’s video tackles a painful reality for early‑stage SaaS founders: an MVP that garners little or no traction. He frames the problem as six distinct reasons why a minimum‑viable product can fail to convert, ranging from solving the wrong...

By Rob Walling
Sustainable SaaS Growth Requires Sales Focus, Not Exit Chase
SocialNov 18, 2025

Sustainable SaaS Growth Requires Sales Focus, Not Exit Chase

I’ve had the privilege of following many SaaS journeys over the years, but the story of Design Master Software is a pretty surprising. When founder David Robison came to the SaaS Institute after 25 years in the business and essentially...

By Rob Walling
Master 4 Core SaaS Skills to Scale Solo
SocialNov 18, 2025

Master 4 Core SaaS Skills to Scale Solo

Are you a technical founder wondering if you need a co-founder? Like so many things, I think “it depends”. In episode 807, I explore: - A new mental model around the 4 Core SaaS Skills every startup will need -...

By Rob Walling
Ask Derrick Reimer: Design, AI Coding, SavvyCal Insights
SocialNov 12, 2025

Ask Derrick Reimer: Design, AI Coding, SavvyCal Insights

.@derrickreimer is joining me on @startupspod again this week. What questions do you have for him about design, dev, product decisions, coding with AI, SavvyCal, or hand-crafting the perfect espresso? https://t.co/pGDKAfsNZP

By Rob Walling
You're Working on the WRONG Things - Here's How to Fix It
VideoNov 9, 2025

You're Working on the WRONG Things - Here's How to Fix It

The video warns founders they often spend 70% of their time on tasks they’re good at but that are certain, such as coding pre‑specified features, admin, and customer support, instead of focusing on uncertain, high‑impact work. It introduces a certainty‑versus‑uncertainty...

By Rob Walling
Announcing the Fall 2025 TinySeed Accelerator Batch! 🎉
VideoNov 6, 2025

Announcing the Fall 2025 TinySeed Accelerator Batch! 🎉

Tiny Seed announced its Fall 2025 accelerator batch, unveiling nine B2B SaaS startups ranging from AI‑driven SEC filing analysis to emergency‑response mapping and cannabis ERP solutions, and revealed that the batch will kick off with a two‑and‑a‑half‑day retreat in Cancun...

By Rob Walling
Live in 4 Minutes: Meet TinySeed’s Newest Startups
SocialNov 6, 2025

Live in 4 Minutes: Meet TinySeed’s Newest Startups

Going live in 4 minutes announcing the newest batch of TinySeed companies 🔥👇🏼

By Rob Walling
Must‑listen Episode for Aspiring SaaS Founders
SocialOct 31, 2025

Must‑listen Episode for Aspiring SaaS Founders

This is a great episode. All aspiring SaaS founders should listen 👇

By Rob Walling
AI Accelerates Category Creation for Bootstrappers
SocialOct 28, 2025

AI Accelerates Category Creation for Bootstrappers

Does AI make it easier to “create a category” as a bootstrapper? Tune in to find out 👇

By Rob Walling
5 Phases of Product-Market Fit - Which One Are You?
VideoOct 26, 2025

5 Phases of Product-Market Fit - Which One Are You?

The video reframes product–market fit as a five-stage spectrum rather than a binary, guiding SaaS founders from pre-product-market-fit—where founders drive sales and early metrics are volatile—through weak and emerging fit, to strong fit characterized by predictable inbound demand, low churn,...

By Rob Walling
Scaling Without a Team: Lessons From MicroConf Europe
SocialOct 21, 2025

Scaling Without a Team: Lessons From MicroConf Europe

$2M ARR. 2 co-founders. 0 employees. At MicroConf Europe, Kevin Sahin shared why scaling ScrapingBee that way was a huge mistake. In this week's episode, Laura Sprinkle and I break down our 8 key takeaways from MicroConf Europe in Istanbul...

By Rob Walling
When AWS Fails, Self‑Hosting Suddenly Looks Viable
SocialOct 20, 2025

When AWS Fails, Self‑Hosting Suddenly Looks Viable

AWS is down, and for a brief, shimmering moment, self-hosting looks like a good idea. A broken clock that’s finally right.

By Rob Walling
Founder Q&A: Prioritize Exit Strategies, Marketing, and Product Fit
SocialOct 14, 2025

Founder Q&A: Prioritize Exit Strategies, Marketing, and Product Fit

You’re working hard, but are you focused on what really matters? In this solo episode, I answer founder questions about: → Management buyouts vs traditional exits → Marketing that’s not scaling → How to find product-market fit with a product...

By Rob Walling
Benchmark Your SaaS Marketing with 2025 Survey
SocialOct 14, 2025

Benchmark Your SaaS Marketing with 2025 Survey

You should fill out The 2025 State of SaaS Marketing Survey, hosted by @coreyhainesco. It’s short, just a few minutes, and will help you + other founders and marketers understand how you stack up against the rest of the industry. https://t.co/Z83nhGRe5L

By Rob Walling
There’s ONLY 5 Ways to Use AI in SaaS (Prove Me Wrong)
VideoOct 12, 2025

There’s ONLY 5 Ways to Use AI in SaaS (Prove Me Wrong)

The presenter argues founders should focus on using AI the right way, not just using more of it, and outlines a framework of five distinct AI use cases for SaaS. He details three categories—AI as the core product, AI as...

By Rob Walling
Announcing the Fall 2024 TinySeed Accelerator Batch! 🎉
VideoOct 31, 2024

Announcing the Fall 2024 TinySeed Accelerator Batch! 🎉

TinySeed announced its Fall 2024 accelerator cohorts, adding a new slate of bootstrapped SaaS startups across two regional batches (Americas and AMIA — Europe, Middle East & Africa). The remote program, which has invested in more than 190 startups to...

By Rob Walling
STOP Building Your Audience (Do THIS Instead)
VideoOct 27, 2024

STOP Building Your Audience (Do THIS Instead)

Founder Rob argues that obsessively building a large public audience is often a costly distraction — the “curse of the audience” — because many followers won’t be target customers and won’t convert. Instead, he recommends deliberately building a network of...

By Rob Walling
If I Started SaaS in 2025, Here’s My B2B Content Strategy for $1M ARR
VideoOct 13, 2024

If I Started SaaS in 2025, Here’s My B2B Content Strategy for $1M ARR

The speaker outlines a pragmatic B2B content strategy built around Eugene Schwartz’s five stages of customer awareness—unaware, problem aware, solution aware, product aware, and most aware—and shows how to prioritize content by where prospects sit in that funnel. He argues...

By Rob Walling
SaaS Enterprise Sales Made Easy (5 SIMPLE Steps)
VideoSep 29, 2024

SaaS Enterprise Sales Made Easy (5 SIMPLE Steps)

The video outlines a five-step SaaS enterprise sales framework for B2B founders: generate leads through channels like long-form content, social media, paid search, cold email, conferences and integrations; nurture those leads into qualified prospects with targeted content; run discovery-focused sales...

By Rob Walling
Freemium as a Pricing Strategy Is DISASTROUS (Unless...)
VideoSep 15, 2024

Freemium as a Pricing Strategy Is DISASTROUS (Unless...)

The video argues that freemium is primarily a marketing tactic, not a pricing strategy, and is often a poor default for bootstrapped SaaS startups. The host explains the difference between freemium (forever-limited free use) and time‑limited free trials, and warns...

By Rob Walling
How to Launch a PROFITABLE SaaS
VideoSep 8, 2024

How to Launch a PROFITABLE SaaS

Serial entrepreneur Rob Walling has launched the SaaS Launchpad, a paid online course that condenses 14 years of startup experience into 27 modules and more than nine hours of content aimed at helping founders move from idea to first paying...

By Rob Walling
Fall 2024 TinySeed Applications Q&A
VideoSep 5, 2024

Fall 2024 TinySeed Applications Q&A

TinySeed has opened Fall 2024 applications for its year-long accelerator targeting ambitious B2B SaaS bootstrappers, with a deadline of September 15 and the next cohort starting November 1. The program combines bootstrapper-friendly funding with hands-on mentorship, masterminds, expert-led modules and...

By Rob Walling
6 Lessons From My MOST SUCCESSFUL Investments in B2B SaaS
VideoSep 1, 2024

6 Lessons From My MOST SUCCESSFUL Investments in B2B SaaS

After investing in 171 SaaS companies, the speaker identifies six patterns that correlate with fastest growth: a strong, coachable founder in a growing, switch-ready market; a technical founder (or technical co-founder) as a major advantage; viable but temporary use of...

By Rob Walling
How to Find Your FIRST 10 SaaS Customers (6 PROVEN Strategies)
VideoAug 18, 2024

How to Find Your FIRST 10 SaaS Customers (6 PROVEN Strategies)

The video lays out practical, repeatable strategies for landing the first 10 customers for a B2B SaaS startup, emphasizing marketing before coding and targeting a specific ideal customer profile (ICP) rather than building a general audience. Key tactics include creating...

By Rob Walling
7 CRUCIAL Things Every SaaS Landing Page Should Have (with Examples)
VideoAug 4, 2024

7 CRUCIAL Things Every SaaS Landing Page Should Have (with Examples)

The video walks founders through seven essential elements for high-converting SaaS landing pages, starting with a concise, benefit-driven H1, a clarifying H2, and a prominent above-the-fold CTA or email capture. After launch, pages should add product screenshots or mockups, founder...

By Rob Walling
5 Small Changes To Improve Your SaaS Product FOREVER
VideoJul 21, 2024

5 Small Changes To Improve Your SaaS Product FOREVER

The video outlines five practical, high-impact adjustments SaaS founders can make: revisit pricing and value metrics (including tier spacing and annual defaults) to boost revenue and cash flow; remove signup friction (shorten forms, social logins, reconsider credit-card requirements) to increase...

By Rob Walling
7 Surprising SaaS Trends Every Founder Must Know in 2024
VideoJul 7, 2024

7 Surprising SaaS Trends Every Founder Must Know in 2024

A new State of Independent SaaS report, based on surveys of nearly 700 mostly bootstrapped founders, highlights several counterintuitive trends for 2024. Companies with three co‑founders show notably higher month‑over‑month growth than solo founders or duos, while teams of four...

By Rob Walling