Attention Is Cheap; Real Impact Requires Emotional Connection
Be honest - when was the last time your marketing actually moved someone? Not a view, not a click, not a “conversion.” I mean when it actually created the definition of "impression" and actually impressed something on someone. When it made them feel something. Because if all we have is attention, congratulations: we’re officially shouting in a nightclub. In this week's RCG I identify how for twenty years, we’ve been dancing harder - with sequined authenticity, ironic confidence, and chasing eye contact across the room. To the point where eye contact is all we care about. We're confusing visibility with value. Attention with affection. Reach with relevance. But something is changing to make it even worse. The AI DJ is turning up the tempo, it's made us more efficient than ever - and somehow flatter than ever. The work performs, but it doesn’t feel like it used to. Here’s the thing: when expression costs nothing, attention doesn’t become rare - it becomes weightless. We don't create love or rage. We create "meh". And if you're into the full article - it's here: https://lnkd.in/gaREfccv It’s time for a return to the beautifully imperfect. Not anti-tech - just pro-texture. Just a reminder that care, humanity, and a little mess are what make people move with you, not just look at you. Bonus - you get to see me dance a little bit - which is its own horror show.