Rory Sutherland

Rory Sutherland

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Vice Chairman, Ogilvy Group The Spectator's Wiki Man.

80mph OK for Brief Overtakes, Not as New Limit
SocialMay 3, 2026

80mph OK for Brief Overtakes, Not as New Limit

There is an interesting nuanced answer to this question - which is yes and no. Average speed limits should not be raised, but it should not be an offence to travel at 80mph for brief periods - eg when overtaking...

By Rory Sutherland
EVs Reveal How the Energy Market Is Rigged
SocialApr 27, 2026

EVs Reveal How the Energy Market Is Rigged

The Energy Market Is Rigged. And EVs Expose It | Greg Jackson & me with the great Robert Llewellyn off the telly. https://t.co/1BcdlvW9uJ via @YouTube

By Rory Sutherland
Supermarkets May Undercut Milk Prices to Boost Footfall, Hurting Farmers
SocialApr 22, 2026

Supermarkets May Undercut Milk Prices to Boost Footfall, Hurting Farmers

It is perfectly possible - I have no evidence - that supermarkets chose to sell milk at below cost because people ran out of it, requiring a trip to the supermarket. Footfall driver, in other words, but a bugger for...

By Rory Sutherland
Influence Over Control: Leading the AI-Driven Workplace
SocialApr 15, 2026

Influence Over Control: Leading the AI-Driven Workplace

Rapid change is underway in the workplace. How will it impact you? In September, I’ll be giving a keynote address at MHR’s World of Work 2026, a day dedicated to exploring how AI, HR, finance, psychology and leadership are reshaping business. Taking...

By Rory Sutherland
Proposing Paid, Self‑Driven Tube Trains Is Ridiculous
SocialApr 15, 2026

Proposing Paid, Self‑Driven Tube Trains Is Ridiculous

I have a better suggestion. Give tube trains very good automated safety features and then make the public pay to drive them. It would be a blast. And I'd do really good announcements.

By Rory Sutherland
Public Grumpiness Undermines Support for New Energy
SocialApr 15, 2026

Public Grumpiness Undermines Support for New Energy

One problem, independent of any ethical arguments. This has damaged public support for new forms of energy generation. It has made people collectively grumpy about something they should be individually excited by.

By Rory Sutherland
Sexist Book Covers Could Rekindle Young Men's
SocialApr 12, 2026

Sexist Book Covers Could Rekindle Young Men's

@robkhenderson Mildly sexist thought for the day. If we want to get young men reading again, we should make book covers look like this again. https://t.co/df1W3xhqKH

By Rory Sutherland
Cult Brands Hold Disproportionate Value, Yet Remain Unsold
SocialApr 11, 2026

Cult Brands Hold Disproportionate Value, Yet Remain Unsold

Why can't they sell the brand to someone else? Plenty of entrpreneurs/canny marketers would love to try reviving it. And it's not as though it poses a threat to the rest of your anchovy-spread-based portfolio. Or else Fortnum & Mason...

By Rory Sutherland
Excited to Join Everything Electric Podcast Live with Renault
SocialApr 10, 2026

Excited to Join Everything Electric Podcast Live with Renault

Delighted to be appearing here...... "Everything Electric Podcast LIVE in partnership with Renault" https://t.co/HfWOhU1MmX @eventbritehelp

By Rory Sutherland
Current Electricity Pricing Masks Alternative Energy Benefits
SocialApr 8, 2026

Current Electricity Pricing Masks Alternative Energy Benefits

On top of this, we priced electricity in a way that makes it impossible for consumers to enjoy or even notice the (admittedly periodic and sometimes localised) benefits of alternative energy sources.

By Rory Sutherland
Sushi Tastes Better in a Bowl, Not a Plate
SocialApr 7, 2026

Sushi Tastes Better in a Bowl, Not a Plate

Sushi is a lot nicer if you eat it from a bowl than from a plate. It seems a bit odd that the people who gave us Toyota, Casio, Sony and the LED lightbulb failed to notice this for 500...

By Rory Sutherland
US Paper Bags: Not a TV Prop, They're Real
SocialApr 1, 2026

US Paper Bags: Not a TV Prop, They're Real

Before I first visited the US, I thought that the brown paper bags everyone on US TV used to carry their shopping home were a TV convention (like area code 555) - a way to avoid showing brands. Then I...

By Rory Sutherland
Cut Business Travel, Boost Video Calls to Save Energy
SocialMar 30, 2026

Cut Business Travel, Boost Video Calls to Save Energy

Given there is an energy crisis, why is no effort being made to reduce consumption by encouraging more use of video calls? Most business travel is performative effort, not essential.

By Rory Sutherland
Commuters Reject Wasteful Train Detours and Long Waits
SocialMar 29, 2026

Commuters Reject Wasteful Train Detours and Long Waits

Because it's a fucking train. That's what trains do which aircraft don't. And because 1.8m people live in Kent and 1.8m people live in Essex, none of whom want to spend 40 minutes going in the wrong direction to spend...

By Rory Sutherland