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Rory Sutherland

Rory Sutherland

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Vice Chairman, Ogilvy Group The Spectator's Wiki Man.

US Paper Bags: Not a TV Prop, They're Real
Social•Apr 1, 2026

US Paper Bags: Not a TV Prop, They're Real

Before I first visited the US, I thought that the brown paper bags everyone on US TV used to carry their shopping home were a TV convention (like area code 555) - a way to avoid showing brands. Then I went there and discovered that these bags really existed.

By Rory Sutherland
Cut Business Travel, Boost Video Calls to Save Energy
Social•Mar 30, 2026

Cut Business Travel, Boost Video Calls to Save Energy

Given there is an energy crisis, why is no effort being made to reduce consumption by encouraging more use of video calls? Most business travel is performative effort, not essential.

By Rory Sutherland
Commuters Reject Wasteful Train Detours and Long Waits
Social•Mar 29, 2026

Commuters Reject Wasteful Train Detours and Long Waits

Because it's a fucking train. That's what trains do which aircraft don't. And because 1.8m people live in Kent and 1.8m people live in Essex, none of whom want to spend 40 minutes going in the wrong direction to spend...

By Rory Sutherland
No‑heat Premium Fare Lets Airport Bars Occupy Unused Space
Social•Mar 15, 2026

No‑heat Premium Fare Lets Airport Bars Occupy Unused Space

The reason for the champagne and seafood bar is interesting. It is premium food which requires no heating and hence no ventillation, so can occupy airport real estate which other food vendors can't.

By Rory Sutherland
Redeem Reward Coffees at Airports for Free Drinks
Social•Mar 15, 2026

Redeem Reward Coffees at Airports for Free Drinks

@SoVeryBritish (Good arbitrage tip - save up your reward coffees for airport use, btw). I once asked someone at Toblerone what the weird airport thing is. It just happened really early and mushroomed from there. https://t.co/GRz6Kp8p8x

By Rory Sutherland
Double Standards: Norwegian Gas Okay, British Gas Condemned
Social•Mar 14, 2026

Double Standards: Norwegian Gas Okay, British Gas Condemned

Help me out here, economists. Why is it okay to burn Norwegian gas but not British gas? It's a bit like saying it's okay to be a drug addict as long as you don't grow your own.

By Rory Sutherland