Serkan Toto

Serkan Toto

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CEO, Kantan Games (consultancy focused on Japan’s games market); posts analysis on publishers, platforms, and mobile.

Pearl Abyss Shares Surge 28% After 3M Sales
SocialMar 25, 2026

Pearl Abyss Shares Surge 28% After 3M Sales

Now, investors are having a "Whoopsie" moment and are currently sending the Pearl Abyss stock +27.76% up. The studio yesterday announced 3M Crimson Desert copies sold. Happens in Asian markets all the time with game stocks. (It's 11:30am Wed in Korea, trading continues)...

By Serkan Toto
Activist's Absurd $0.99 Mario Jump Demand Resurfaces
SocialMar 19, 2026

Activist's Absurd $0.99 Mario Jump Demand Resurfaces

In 2014, the same activist urged Nintendo to "Just think of paying 99 cents just to get Mario to jump a little higher." This ridiculous nonsense is still online: https://t.co/KzZa7miCN0 So we're in for a treat.

By Serkan Toto
Pearl Abyss Shares Plunge Nearly 30% Amid Investor Discontent
SocialMar 19, 2026

Pearl Abyss Shares Plunge Nearly 30% Amid Investor Discontent

Apparently not good enough for investors. Stock price for publisher Pearl Abyss in Korea (where it is Thursday afternoon) currently -29.88%.

By Serkan Toto
Pokemon Company Hires PhDs to Engineer Real‑life Creatures
SocialMar 9, 2026

Pokemon Company Hires PhDs to Engineer Real‑life Creatures

1) Are we getting closer to breeding real-life Pokemon?🙃 The Pokemon Company in Japan is recruiting PhD candidates in science, engineering, or agriculture. They say they prefer people with "experience in the ecology of plants and animals". https://t.co/vuShd35i95

By Serkan Toto
Netease Aborts $44M‑short Game Amid US Funding Crackdown
SocialMar 7, 2026

Netease Aborts $44M‑short Game Amid US Funding Crackdown

So Gang Of Dragon might never see the light of day. Netease pulled the plug after realizing the game needs US$44M more to get finished. With the US tightening the screws on Chinese money in gaming, I wonder where Netease...

By Serkan Toto
Japanese Gaming’s Ongoing Stealth Staff Cuts Exposed
SocialMar 6, 2026

Japanese Gaming’s Ongoing Stealth Staff Cuts Exposed

This is now making the rounds online, but stealth staff reduction has been going on for years in gaming in Japan - as I laid out in my thread here on X in October 2024 already: https://t.co/Y8RPoVIvDF

By Serkan Toto
Korean Market Plunge Drags Game Stocks ~10% Lower
SocialMar 4, 2026

Korean Market Plunge Drags Game Stocks ~10% Lower

Korean stock market -12% today, the bloodbath affected the local game companies like so: Neowiz -13.7% Kakao Games -12.5% Netmarble -11% Com2Us -10.8% Krafton -10.6% Nexon Games -10.3% Devsisters -10.2% PearlAbyss -10% Shift Up -8.8%

By Serkan Toto
Featured in CNBC Nintendo Business Report with Arjun Kharpal
SocialFeb 26, 2026

Featured in CNBC Nintendo Business Report with Arjun Kharpal

Yours truly is featured in this @CNBC Nintendo business video report by @ArjunKharpal, alongside @Chris_Dring: https://t.co/pLhVIlTkNg

By Serkan Toto
Microsoft Set to Bulldoze Xbox Business This Year
SocialFeb 21, 2026

Microsoft Set to Bulldoze Xbox Business This Year

Our industry has been steamrolled for a while, and make no mistake: This is not cosmetics. Microsoft will run through their Xbox business with a bulldozer this year. (For the sake of Xbox employees, I hope I am wrong.)

By Serkan Toto
Digital Game Purchases Remain Unresellable in 2026
SocialFeb 20, 2026

Digital Game Purchases Remain Unresellable in 2026

The concept of digital asset ownership applies to entire games on PC and console, too. It's 2026, and we still cannot sell or just transfer our "used" digital games once we bought them. Am I the only one who thinks this is...

By Serkan Toto
Tencent's Tiny Wildlight Stake Dwarfed by Massive Cash Flow
SocialFeb 19, 2026

Tencent's Tiny Wildlight Stake Dwarfed by Massive Cash Flow

Tencent's free cash flow last quarter was US$13B, so the amount they invested in Wildlight is (probably) minuscule for them. They and competitor Netease are in plenty of other deals that are not made public, both in the West...

By Serkan Toto
Investors Fear Unstable Pricing for Switch 2,
SocialFeb 16, 2026

Investors Fear Unstable Pricing for Switch 2,

Why investors are concerned about price stability this year for Switch 2 and PS5 this year (+ why Steam's upcoming devices still have no price):

By Serkan Toto
Sega's Modest Impairment Validates 2013 $140M Atlus Deal
SocialFeb 13, 2026

Sega's Modest Impairment Validates 2013 $140M Atlus Deal

I have been waiting for when Sega would do this and surprised the impairment loss is not higher. Reminder that in 2013, Sega bought Atlus parent Index Corp. for what was US$140M back then - a fantastic M&A.

By Serkan Toto
Ubisoft Beats Forecast, Rainbow Six Mobile Hits 18M Pre‑Regs
SocialFeb 12, 2026

Ubisoft Beats Forecast, Rainbow Six Mobile Hits 18M Pre‑Regs

Ubisoft in Paris just reported its Q3 + sounded pretty happy, beating their forecast. No Assassin's Creed Black Flag remake announcement yet, but they did confirm Rainbow Six Mobile has 18M pre-registrations and is due out worldwide on Feb 23. Call with...

By Serkan Toto