Silvia Moreno-Garcia
Bestselling novelist who joins publishing discourse, highlights criticism and industry analysis, and boosts book talk.
Changing a Book’s Release Date Creates Logistical and Marketing Chaos
Moving a pub date means a logistics nightmare. It happens but not generally as in "let's pull this from October and move it to April." Not only are distributors and bookstores going to be irritated if you change your dates, but now your whole marketing and publicity campaign has to shift. And is April really a better month for that book or are you suddenly going to release against X Title and kneecap yourself? The fact that there's an ARC doesn't mean the book is 'done ' either.
Pay‑to‑play Book Promotions Are Scams
It's a scam if someone asks you for money to feature a book in a store. It's a scam if someone asks you to pay to be included in a festival. It's a scam if someone asks you to pay...
Women Outpace Men in Recent Horror Book Deals
We sometimes have a perception bias. Someone posted they only see men being signed for horror books. I checked Publishers Weekly for 2026 and 2025 and I'm seeing a slightly larger number of women getting horror deals than men. Some...
Is There a Genre That Screams Spring?
A few years ago my publisher was doing a Summerween promo to promote horror books in the summer rather than the fall because of the association of horror with Halloween/October. And we talk about beach reads in the summer. Which...
AI Spam Pretends Victor Hugo Invites You
Last AI scam email of the day: Victor Hugo just emailed me to ask me to be part of his book club. Holding out for Moliere to contact me.
Formulaic Romance Lines Stifle Creative Titles
That. And the problem is not that there isn't some truth to some of these claims it's that it's all flattened. Harlequin, which has really specific lines (Billionaire Exotic Men) has more formulaic titles/covers. So titles like "The Hunky Greek...
Samples Are Modern Promotional Tools, Not Obligations
Because they're promotional tools. I've talked about this, but back in the day they went to journalists and book sellers only. Now they go to lots more ppl because of the rise of social media and the destruction of traditional...
Distribution Shortages Undermine Indie Authors' Earnings
No. It's happening again. The Bewitching is out in paperback today in the USA & my friend went to a large bookstore and they didn't have it in stock because they only ordered two copies and they're gone. This stocking/distribution...
Free Trinkets Spark Chaos, Valuable ARCs Go Unnoticed
My publicist at Del Rey told me about the time they were giving away these cheap Star Wars pens at a Comicon at her booth and they almost had a riot. Over cheap pens. People go nuts when they think...
Sci‑Fi Books Thrive More at Comic‑Con Than BookCon
I mean it's true that if something is called BookCon I'd imagine it would have many genres (I've not attended ever just by the sound of it), but at the same time if you're big on science fiction this has...
Romantasy Dominates BookCon; Non‑romance Titles Become Rarity
Someone was saying that BookCon is 90 percent romantasy and I'm not surprised. Last year I looked at numbers at my imprint and I was one of the top 10 sellers of the year but also one of the only...
Spring Sale: 40% Off Signed Books Now
Spring sale. 🌼🌷Doing a 40% off sale of my signed books, so if you've been waiting for that now's the time. https://www.ebay.ca/str/lunamorena
Big Names Trump Diverse Voices in Reader Engagement
Back when I was reviewing for the Washington Post my co-writer and I coined what we called the Stephen King Random Moment. We could see that whenever we didn't mention a famous writer (like Stephen King) and we focused...
Representation Can't Be Forced; Seek Diverse Voices Directly
1. Books by white authors with POC characters don't necessarily encourage people to read more books by POC. Otherwise The Help would have caused a wave of African American hits. So nobody should think books will perform this function of...
Silver Nitrate Horror Novel Only $1.99 Today
If you're looking for a cheap thrill, Silver Nitrate, my supernatural and Mexican horror cinema novel, is $1.99 on the Kindle today in the USA. It might also be discounted in other platforms so check Kobo, etc, if you don't...