Sowmya Krishnamurthy

Sowmya Krishnamurthy

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Culture journalist; hip-hop business and media intersections.

Live Music Is Broken: Overpriced Tickets, Empty Shows, Disengaged Fans
SocialMay 5, 2026

Live Music Is Broken: Overpriced Tickets, Empty Shows, Disengaged Fans

Ticket prices are too high. Artists are booked in venues they can't fill. Promoters don't know how to promote today. And fans are too tired/distracted/broke to care.

By Sowmya Krishnamurthy
Young Thug Deserves Spot Among Top American Songwriters
SocialMay 4, 2026

Young Thug Deserves Spot Among Top American Songwriters

Young Thug is one of the greatest American songwriters? I have some thoughts on this @nytimes list ... and justice for Lil Wayne https://t.co/iKFbIhQmQ0 https://t.co/3xfNcLuebl

By Sowmya Krishnamurthy
Live Updates: MJ Biopic, Drake’s ‘Iceman’ Teaser
SocialApr 25, 2026

Live Updates: MJ Biopic, Drake’s ‘Iceman’ Teaser

Going live to get into the Michael Jackson biopic, Drake's 'Iceman' teaser and other music headlines https://t.co/47oOgMBpr7

By Sowmya Krishnamurthy
Music Projects Require Official Clearance From Families or Estates
SocialApr 24, 2026

Music Projects Require Official Clearance From Families or Estates

The main issue with music projects is that you need clearance to use official music. That pretty much means that the family or estate will be involved.

By Sowmya Krishnamurthy
Artists Back AI Amid Hidden Funding to Repair Image
SocialApr 21, 2026

Artists Back AI Amid Hidden Funding to Repair Image

What's behind Diplo (and other artists) pushing so hard for AI? We need to talk about the quiet investments and bags creatives are getting to fix AI's publicity problem. https://t.co/NU4ssTuxLP https://t.co/kkEE5KHyyU

By Sowmya Krishnamurthy
Real Artists Must Work; AI Isn’t a Shortcut
SocialApr 20, 2026

Real Artists Must Work; AI Isn’t a Shortcut

Anyone flexing how they don't need to do actual work, have talent or perfect the craft because of AI, is not a real artist. Let them expose themselves ✌🏽

By Sowmya Krishnamurthy
Still the Gold Standard Debut, yet We’re Disappointed
SocialApr 19, 2026

Still the Gold Standard Debut, yet We’re Disappointed

The perfect rap album. Still the benchmark for debut albums (and why we're so disappointed 😭)

By Sowmya Krishnamurthy
New Singers Now Assumed to Be AI-Generated
SocialApr 11, 2026

New Singers Now Assumed to Be AI-Generated

We've come to an era in music when any time someone sends me a dope new artist--especially a singer--I gotta ask if it's AI. Ugh. 😐

By Sowmya Krishnamurthy
Zayn Malik Shows Newfound Respect for Donell Jones
SocialApr 11, 2026

Zayn Malik Shows Newfound Respect for Donell Jones

Wait... @zaynmalik knows the masterpiece of Donell Jones?! Newfound respect 😭 Remake "Shorty Got Her Eyes on Me"

By Sowmya Krishnamurthy
Sports Betting Now Dominates Hip‑hop Podcast Ads
SocialApr 9, 2026

Sports Betting Now Dominates Hip‑hop Podcast Ads

The goal is to target young men everywhere. Its deeper than sports. Nearly every hip-hop podcast is now sponsored by sports betting or some gambling app. I miss the days of Mail Chimp and Casper

By Sowmya Krishnamurthy
Written Interviews Foster Trust and Genuine Conversation
SocialApr 9, 2026

Written Interviews Foster Trust and Genuine Conversation

As a journalist, my favorite way to interview is for a written piece. It's not about the soundbite or what clip is gonna get circulated. You got the time and space to build trust, rapport, and have a real conversation...

By Sowmya Krishnamurthy
Celebrating Rappers Who Show Off Diverse Hip-Hop Skills
SocialApr 9, 2026

Celebrating Rappers Who Show Off Diverse Hip-Hop Skills

I'm here for rappers publicly flexing their *other* hip-hop skills. Joe is from that era

By Sowmya Krishnamurthy
Kanye's Mature Response, Not Victimhood, Sets Example
SocialApr 8, 2026

Kanye's Mature Response, Not Victimhood, Sets Example

Kanye's response is actually even and mature. Posturing as the victim or martyr is not what he should do if he wants a come back. His fan boys could learn from him.

By Sowmya Krishnamurthy
Labels Must Invest in Generational Hip‑Hop, Not One‑Hit Trends
SocialApr 8, 2026

Labels Must Invest in Generational Hip‑Hop, Not One‑Hit Trends

Every record label should be trying to sign (and develop) generational hip-hop artists. The flash-in-the-pan, one-hit, vibes, data-driven era has no lasting power.

By Sowmya Krishnamurthy