Partners in Driving Brand Growth with Kroger Precision Marketing's Barbara Connors & Brian Dowey
In this episode, Barbara Connors and Brian Dowey of Kroger Precision Marketing discuss the newly unified KPM portfolio that combines insights, media, and loyalty to break down silos and drive brand growth. They explain how genuine alignment between CPG brands and retailers hinges on understanding merchandising strategy, focusing on trips and basket size, and using data to tailor proposals to Kroger’s objectives. Brian’s experience on the merchandising side highlights the importance of speaking the retailer’s language and timing, while Barbara emphasizes leveraging the integrated portfolio to move from insight to activation. The conversation underscores that brands must shift from internal KPIs to retailer‑centric metrics to succeed in today’s competitive, data‑driven environment.
Amazon Upfront 2026 Recap
In this special upfront episode, hosts Sri Raja Goplin and Peter V.S. Bond recap Amazon's 2026 Upfront event, highlighting its role as a showcase for Amazon's expanding ad inventory across Prime Video, Twitch, sports, and original content. They note marquee...
Commerce Riff with Sri & PVSB - May 12, 2026
In this episode of Commerce Riff, hosts Peter (PBSB) and Shree discuss four major CPG and commerce stories: Giant Eagle’s exclusive partnership with Ibotta to power performance‑based digital promotions, General Mills’ promotion of Dana McNabb to COO amid a stock...
Purpose-Driven Growth with MadTree Brewing's John FitzGerald
In this episode, John FitzGerald, Senior Director of Growth at MadTree Brewing, shares how he applies big‑brand CPG principles—customer obsession, data‑driven innovation, and category‑management thinking—to scale a craft brewery. He explains how MadTree balances rigorous consumer insight with rapid “fail‑fast”...
Total Market Measurement with NielsenIQ's Kim Cox & Richard Pereira
In this episode, NielsenIQ’s Kim Cox and Richard Pereira discuss how retail measurement is evolving beyond traditional point‑of‑sale data to capture the full omnichannel consumer journey. They explain how AI and machine learning are automating data integration and insight generation,...
Commerce Riff with Sri & PVSB - April 28, 2026
In this episode, hosts Shri and PVSB dissect Keurig Dr Pepper’s Q1 2026 results, highlighting a surge in cold‑beverage sales driven by energy drinks and a strategic DSD rollout, while noting a dip in coffee pod volumes. They then explore...
Closing the CPG Gender Gap with The Female Quotient's Shelley Zalis
In this episode, Shelley Zalis, CEO of the Female Quotient, discusses the stark gender gap in CPG leadership and its impact on business performance. She highlights that women make up 85% of purchase decisions yet are vastly underrepresented in senior...
Phygital Commerce Media with Liquid Death's Benoit Vatere
In this episode of the CPG Guys, Benoit Vatere, Chief Media Officer of Liquid Death, discusses how the brand leverages entertainment‑focused media to turn a commodity product—water—into a cult‑like cultural statement. He explains that by choosing the "unexpected" and comedic...
Key Themes at SXSW 2026 with Omnicom's Greg Brown
In this episode, Omnicom SVP of Innovation Greg Brown breaks down the six strategic themes from Omnicom’s SXSW 2026 recap, highlighting the shift from a reach‑driven economy to a trust‑driven, AI‑infused landscape. He explains how brands must move from traditional...
The Future of Grocery: Introducing GroceryLab with FMI's Doug Baker
In this episode, Doug Baker, Vice President of Industry Relations at the Food Marketing Institute (FMI), discusses the grocery sector’s lag in technology adoption and introduces Grocery Lab, a hands‑on, cross‑functional event slated for June 2‑4, 2026 in Detroit’s historic...
Commerce Riff with Sri & PVSB - March 31, 2026
In this 14‑minute Commerce Riff, hosts Peter (PVSB) and Sri discuss four major news items: Dollar General’s appointment of J.J. Fleeman, formerly of Ahold Delhaize USA, as CEO to accelerate its grocery push; the potential merger between spirits giants Pernod...
Advertising in Everyday Moments with DoorDash's Vassili Samolis
In this episode, VP of Product Vassili Samolis of DoorDash discusses how the company has evolved from a restaurant‑delivery service into a high‑growth commerce media platform that delivers groceries, everyday essentials, and even flowers in moments of high intent. He...
Expanding What's Possible for Retail Execution with FORM's David Gottlieb & Jeff Wrona
In this episode, David Gottlieb (CRO of Form) and Jeff Wrona (VP of Product, Image Recognition at Form) discuss the strategic merger of Form and Trax Retail, highlighting how the combined platform delivers best‑in‑class task management and computer‑vision capabilities for...
Home Care Redefined with The Clorox Company's Oksana Sobol
In this episode, Oksana Sobol, Vice President of Insights and Decision Intelligence at The Clorox Company, discusses the newly released "Home Care Redefined" research, which reveals shifting consumer priorities toward emotional and wellness outcomes in home cleaning. Key takeaways include...
Customer Joint Value Creation with Bimbo Bakeries USA's Jeff Hendrix
In this episode, Jeff Hendricks, Chief Customer Officer of Bimbo Bakeries USA, discusses how the company is leveraging real‑time customer and POS data to close the gap on missed sales and improve supply‑chain execution in an omni‑channel environment. He explains...