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The CPG Guys

The CPG Guys

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CPG and retail leaders on digital commerce, retail media, and brand strategy.

The Future of Grocery: Introducing GroceryLab with FMI's Doug Baker
Podcast•Apr 1, 2026•41 min

The Future of Grocery: Introducing GroceryLab with FMI's Doug Baker

In this episode, Doug Baker, Vice President of Industry Relations at the Food Marketing Institute (FMI), discusses the grocery sector’s lag in technology adoption and introduces Grocery Lab, a hands‑on, cross‑functional event slated for June 2‑4, 2026 in Detroit’s historic Gem Theater. Baker explains how thin margins, legacy systems, and siloed decision‑making have historically stifled innovation, but rising labor pressures, margin squeezes, and shopper expectations are forcing a collaborative, AI‑driven approach. Grocery Lab is designed as a participatory think‑tank where retailers, CPG brands, and technology providers co‑create zero‑friction shopping experiences, turning ideas into actionable prototypes. The Detroit setting underscores the industry’s need for resilience and reinvention, mirroring the city’s own comeback story.

By The CPG Guys
Commerce Riff with Sri & PVSB - March 31, 2026
Podcast•Mar 31, 2026•14 min

Commerce Riff with Sri & PVSB - March 31, 2026

In this 14‑minute Commerce Riff, hosts Peter (PVSB) and Sri discuss four major news items: Dollar General’s appointment of J.J. Fleeman, formerly of Ahold Delhaize USA, as CEO to accelerate its grocery push; the potential merger between spirits giants Pernod...

By The CPG Guys
Advertising in Everyday Moments with DoorDash's Vassili Samolis
Podcast•Mar 28, 2026•39 min

Advertising in Everyday Moments with DoorDash's Vassili Samolis

In this episode, VP of Product Vassili Samolis of DoorDash discusses how the company has evolved from a restaurant‑delivery service into a high‑growth commerce media platform that delivers groceries, everyday essentials, and even flowers in moments of high intent. He...

By The CPG Guys
Expanding What's Possible for Retail Execution with FORM's David Gottlieb & Jeff Wrona
Podcast•Mar 14, 2026•49 min

Expanding What's Possible for Retail Execution with FORM's David Gottlieb & Jeff Wrona

In this episode, David Gottlieb (CRO of Form) and Jeff Wrona (VP of Product, Image Recognition at Form) discuss the strategic merger of Form and Trax Retail, highlighting how the combined platform delivers best‑in‑class task management and computer‑vision capabilities for...

By The CPG Guys
Home Care Redefined with The Clorox Company's Oksana Sobol
Podcast•Mar 11, 2026•43 min

Home Care Redefined with The Clorox Company's Oksana Sobol

In this episode, Oksana Sobol, Vice President of Insights and Decision Intelligence at The Clorox Company, discusses the newly released "Home Care Redefined" research, which reveals shifting consumer priorities toward emotional and wellness outcomes in home cleaning. Key takeaways include...

By The CPG Guys
Customer Joint Value Creation with Bimbo Bakeries USA's Jeff Hendrix
Podcast•Mar 4, 2026•42 min

Customer Joint Value Creation with Bimbo Bakeries USA's Jeff Hendrix

In this episode, Jeff Hendricks, Chief Customer Officer of Bimbo Bakeries USA, discusses how the company is leveraging real‑time customer and POS data to close the gap on missed sales and improve supply‑chain execution in an omni‑channel environment. He explains...

By The CPG Guys