The Secret CFO

The Secret CFO

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Founder of the "Secret CFO" newsletter, shares CFO best practices and capital strategy.

Master Working Capital Forecasting with a Proven 20‑Year Model
SocialMay 8, 2026

Master Working Capital Forecasting with a Proven 20‑Year Model

Why is working capital so damn hard to forecast? And how do it better? In tomorrows edition of Playbooks, I share the model for understanding working capital that has served me for the last twenty years and helped navigate umpteen cash...

By The Secret CFO
Growth Can Drain Cash Even When Profitable: Working Capital Matters
SocialMay 2, 2026

Growth Can Drain Cash Even When Profitable: Working Capital Matters

Working capital is the most underestimated force in business. Let’s imagine you have a business running at $ 500k per month of sales. All of a sudden you experience a breakout moment: - 15% sales growth month-over-month for a year - With a net...

By The Secret CFO
Help Shape My Working Capital Newsletter Content
SocialApr 26, 2026

Help Shape My Working Capital Newsletter Content

I’ve got a newsletter series coming up on working capital. What specifically would you like me to cover?

By The Secret CFO
One Influencer Drives 50+ New Subscribers Instantly
SocialApr 23, 2026

One Influencer Drives 50+ New Subscribers Instantly

Nothing more exciting than seeing like 50 new newsletter subscribers all land within a couple of days from the same company domain. It means someone important shared it and told them to read...

By The Secret CFO
SaaS Metrics Were Flawed, Cheap Capital Masked Reality
SocialApr 11, 2026

SaaS Metrics Were Flawed, Cheap Capital Masked Reality

Given software people are so smart ... it's stunning to me that it's taken so many so long to figure this out. Rule of 40, EBITDA and FCF metrics that add back sky high SBC, ARR multiples on 10 year old+...

By The Secret CFO
Claude's Corporate Spend Doubles in Two Months
SocialApr 6, 2026

Claude's Corporate Spend Doubles in Two Months

Anthropic just announced that in February 500 companies were spending $20k pw on Claude ($1m annualized run rate). Just two months later that number has doubled to 1,000. Pretty insane

By The Secret CFO
AI Reply Problems Have Worsened Recently
SocialApr 6, 2026

AI Reply Problems Have Worsened Recently

I haven’t spent much time here recently, so probably catching up , but the ai replies issue has sure got a lot worse over the last few weeks

By The Secret CFO
CFOs Must Build AI Governance, Not Just Prompts
SocialApr 3, 2026

CFOs Must Build AI Governance, Not Just Prompts

🚨 ANNOUNCEMENT 🚨 This month's Secret CFO Playbook will be the No BS Guide to AI for CFOs. Tomorrow I kick off a 4-part newsletter series getting deep into the CFO-grade issues in rolling out AI for finance. It's time to move...

By The Secret CFO
Anthropic's Code Leak Raises Doubts About Enterprise Security
SocialApr 2, 2026

Anthropic's Code Leak Raises Doubts About Enterprise Security

If Anthropic just leaked their own code (and one of the most valuable pieces of IP on the planet right now)... what makes you think their 'enterprise grade security features' are enough to protect your ideas and data?

By The Secret CFO
AI CFO Success Requires Ambition Beyond Cheap Reporting Tricks
SocialMar 28, 2026

AI CFO Success Requires Ambition Beyond Cheap Reporting Tricks

Creating good looking reporting wrappers ‘in 5 minutes using Claude’ is already a commodified skill. Literally any idiot can do it (using myself as a test subject). To get career alpha as an ‘AI CFO’ you are going to have to be...

By The Secret CFO
Token Spend per Employee Signals a Cyclical Shift
SocialMar 26, 2026

Token Spend per Employee Signals a Cyclical Shift

Hilarious that token spend per employee is the latest bragging metric coming out of Silicon Valley. Tells you something about where we are in the cycle…

By The Secret CFO
Dirty Data Beats Clean Warehouses in AI Era
SocialMar 22, 2026

Dirty Data Beats Clean Warehouses in AI Era

For the last couple of decades businesses have been torturing their data into shape so it can earn a seat in a data warehouse. Clean it. Structure it. Label it. Only then does it get invited into the warehouse. And...

By The Secret CFO
Corporate Finance Tech's Biggest Untapped Opportunity Persists
SocialMar 15, 2026

Corporate Finance Tech's Biggest Untapped Opportunity Persists

Revisiting this one year on… and number 1 remains the single biggest opportunity for tech builders for corporate finance teams. And I don’t see anyone building it ?!

By The Secret CFO
Top Experts to Follow for AI Data Privacy
SocialMar 14, 2026

Top Experts to Follow for AI Data Privacy

On the topic of data privacy, and compliance concerns for enterprises in the age of AI… Who are the voices to follow / the smartest people for best practice on this topic?

By The Secret CFO