Tim Crawford

Tim Crawford

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CIO strategic advisor (AVOA), host of CIO In The Know — executive guidance on cloud, operating models, and CIO strategy

Half of Consumers Favor Brands That Skip GenAI
SocialMar 16, 2026

Half of Consumers Favor Brands That Skip GenAI

Interesting tidbit for CMOs: 50% of Consumers Prefer Brands That Avoid Using GenAI in Consumer-Facing Content https://t.co/YR1duiE0am #CIO #CMO #CX #AI #GenAI

By Tim Crawford
Personal AI Agents: The Inbox Trojan Horse Threatening CIOs
SocialMar 16, 2026

Personal AI Agents: The Inbox Trojan Horse Threatening CIOs

The Trojan Horse in Your Inbox: Why Personal AI Agents are a CIO’s Newest Nightmare #CIO #AI #Agentic #PersonalAgents #Cybersecurity https://t.co/5poCN8b0U2

By Tim Crawford
AI Won’t Replace Complex ERP SaaS Overnight
SocialMar 16, 2026

AI Won’t Replace Complex ERP SaaS Overnight

Think you can just "vibe-code" a custom ERP with AI and ditch your SaaS contracts? Think again. 🛑 The hype says AI replaces SaaS; reality says replicating the complexity of a Salesforce or Workday is a monumental (and expensive) feat. Don't...

By Tim Crawford
Personal Hotspot Likely Causing Dreamliner Wi‑Fi Glitch
SocialMar 14, 2026

Personal Hotspot Likely Causing Dreamliner Wi‑Fi Glitch

On a @united @BoeingAirplanes Dreamliner. Could this be a misconfiguration? Or someone's personal hotspot? I'm guessing the latter. #wifi #travel https://t.co/jjuz1ruR7V

By Tim Crawford
United's Recurring Issue Demands a Better Solution
SocialMar 14, 2026

United's Recurring Issue Demands a Better Solution

This has been a common occurrence w/ @united. There needs to be a better way. https://t.co/2nhTE5kx7G

By Tim Crawford
AI Shifts Skills, Not Jobs, Prompting Atlassian Cuts
SocialMar 13, 2026

AI Shifts Skills, Not Jobs, Prompting Atlassian Cuts

AI is not replacing people. But it is changing the type of skills needed by companies. Atlassian to Cut About 10% of Workforce, Cites Need to Adapt to AI https://t.co/lxguZDO5I5 #CIO #AI #CHRO

By Tim Crawford
Unified AI‑Service Management Turns Calls Into R&D Gold
SocialMar 13, 2026

Unified AI‑Service Management Turns Calls Into R&D Gold

If your AI doesn't have a "brain" connected to your #ServiceManagement layer, it’s just a glorified FAQ page. The winners in 2026 are using unified platforms to capture data from every call and feed it back into R&D. 🔗 Maximize the...

By Tim Crawford
Enterprise AI Fails Due to Training, Not Technology
SocialMar 13, 2026

Enterprise AI Fails Due to Training, Not Technology

AI failure in the enterprise isn't a technical problem; it's a training problem. You can't apply AI "evenly" and expect consistent results. If it's not invisible, it must be taught. No middle ground. 🚫 Learn more: https://t.co/KP9ClquPul #CIO #AI #Leadership #Upskilling

By Tim Crawford
Beyond IAM: Governing AI-to-AI Authorization for CIOs
SocialMar 13, 2026

Beyond IAM: Governing AI-to-AI Authorization for CIOs

IAM isn't enough when AI agents are talking to AI agents (A2A). The new frontier is Authorization. How do you govern layers of access in a world of autonomous processes? The 9 realities every CIO must face: 🔗 https://t.co/l36K8t0jnp #Identity #CISO #RSAC2026 #CyberRisk

By Tim Crawford
Choose Platform Simplicity Over Integration Tax in AI Era
SocialMar 12, 2026

Choose Platform Simplicity Over Integration Tax in AI Era

The debate is back, but the stakes are higher. Can you afford the "integration tax" of best-of-breed in an AI-accelerated world? Or is a platform your only path to simplification? Decide your strategy for RSA: 🔗 https://t.co/l36K8t0jnp #CIO #TechStrategy #RSAC2026 #EnterpriseIT

By Tim Crawford
AI Bridges Contact Center Data to Automated Service Tickets
SocialMar 12, 2026

AI Bridges Contact Center Data to Automated Service Tickets

Your Contact Center is a goldmine of unstructured data, but if it isn't hitting your #ServiceManagement platform, your IT and Product teams are flying blind. AI is the bridge that turns a customer complaint into an automated internal ticket. 🔗 Build...

By Tim Crawford
Master Slipstreaming or Training to Ride Future AI Waves
SocialMar 12, 2026

Master Slipstreaming or Training to Ride Future AI Waves

We are only in the "First Horizon" of AI, and most enterprises are already stalling. To survive the second and third waves, you need to master the two pathways to success today: Slipstreaming or Training. 🌊 Get ahead: https://t.co/KP9ClquPul #CIO #AI #Innovation...

By Tim Crawford
Governance Stops Shadow AI From Overrunning SaaS
SocialMar 12, 2026

Governance Stops Shadow AI From Overrunning SaaS

If you think managing SaaS sprawl was hard, wait until you try managing "Shadow AI" apps built on a whim. 📉 Governance is the wall that keeps the "AI replaces SaaS" myth from becoming reality. Deep dive here: https://t.co/Se537FlJwE #CIO #Cloud #AI...

By Tim Crawford
Defining AI's Real Value: Insights From Industry Leaders
SocialMar 12, 2026

Defining AI's Real Value: Insights From Industry Leaders

Here we go… @lizkmiller leads a spirited discussion on the true value of AI and what really matters with participants from @Accenture @Deloitte and @TMobile. #Nexus2026 @NICELtd @cognigy #AI #ccaas #cmo #cio https://t.co/4lqC4T6sri

By Tim Crawford
AI Copilots Fail without User Training and Mindset Shift
SocialMar 11, 2026

AI Copilots Fail without User Training and Mindset Shift

Why are tools like Microsoft Copilot struggling for traction? Because they demand a change in user behavior without the necessary training. AI isn't intuitive like a Google search—it requires a new way of thinking about work. 🧠 Full analysis: https://t.co/EDcbE2J13x #CIO #AI...

By Tim Crawford
AI Will Augment, Not Delete, SaaS for ROI
SocialMar 11, 2026

AI Will Augment, Not Delete, SaaS for ROI

Stop looking for the "Delete" button on your SaaS contracts. The future isn't AI replacing SaaS—it’s AI augmenting it. Those who understand the difference will win the ROI game. 🏆 Get the full take: https://t.co/Se537FlJwE #CIO #Cloud #AI #EnSW

By Tim Crawford
Prioritize Resolution Velocity, Not Call Deflection, with AI
SocialMar 11, 2026

Prioritize Resolution Velocity, Not Call Deflection, with AI

If your AI strategy is just "deflecting" calls, you're missing the ROI. The real goal is "Resolution Velocity." By integrating #CCaaS with #ServiceManagement, you empower AI with real-time back-office data to solve problems on the first touch. 🔗 Shift your strategy:...

By Tim Crawford
AI Code Generation Risks Demand Full‑Lifecycle Security
SocialMar 11, 2026

AI Code Generation Risks Demand Full‑Lifecycle Security

AI code generation is fast, but is it secure? "Vibe Coding" is creating a massive surface area for malicious injections. We need to move beyond just "testing" to protecting the entire dev lifecycle. Read more on the AVOA briefing: 🔗 https://t.co/6PIC4o7OmO #AppSec #DevSecOps...

By Tim Crawford
Enter Autonomous Agent Era, Proceed With Caution
SocialMar 11, 2026

Enter Autonomous Agent Era, Proceed With Caution

Moving into the age of autonomous agents. IMHO: Have to proceed cautiously. #CIO #cx #ai #nexus2026 https://t.co/97dua8YzBC

By Tim Crawford
AI Agents Transform Enterprise: Serve, Purchase, and Operate
SocialMar 11, 2026

AI Agents Transform Enterprise: Serve, Purchase, and Operate

The implications for enterprises from AI agents is massive. AI agents will… - Serve your customers - Be your customer - Work for you #CIO #cx #ai #nexus2026 https://t.co/tYi54CtxrN

By Tim Crawford
Cognigy Shows Impressive Growth at Nexus 2026
SocialMar 11, 2026

Cognigy Shows Impressive Growth at Nexus 2026

NiCE Cognigy by the numbers. Impressive growth in the space and why Cognigy is experiences. #nexus2026 @NICELtd @cognigy https://t.co/RwTyAgt3kx

By Tim Crawford
Invisible AI Delivers ROI without Workflow Disruption
SocialMar 10, 2026

Invisible AI Delivers ROI without Workflow Disruption

The best AI strategy? One your users don't even notice. If you want immediate ROI, "slipstream" AI behind the scenes. If they have to change their workflow to find the value, you've already lost them. 🤫 Details here: https://t.co/KP9ClquPul #CIO #AI #Productivity...

By Tim Crawford
Nation‑states Already Using Store‑now, Decrypt‑later; Adopt PQC Now
SocialMar 10, 2026

Nation‑states Already Using Store‑now, Decrypt‑later; Adopt PQC Now

"Store now, decrypt later" isn't a theory; it’s a nation-state strategy. If your 2026 roadmap doesn't include Post-Quantum Cryptography (PQC), you’re already behind. The 9 realities CIOs can't ignore: 🔗 https://t.co/l36K8t0jnp #RSAC2026 #PQC #QuantumComputing #CIO

By Tim Crawford
Custom AI Apps Inflate Costs, SaaS Still Wins
SocialMar 10, 2026

Custom AI Apps Inflate Costs, SaaS Still Wins

CIOs: Thinking of ditching your SaaS stack to build custom AI apps? Don't fall for the trap. The operational overhead of "AI-first" everything is a hidden budget killer. 💸 Find out where the real value lies: https://t.co/Se537FlJwE #CIO #Cloud #AI #EnSW

By Tim Crawford
AI Unifies Contact Center and Service Management for Seamless CX
SocialMar 10, 2026

AI Unifies Contact Center and Service Management for Seamless CX

An agent shouldn't toggle between 5 apps to help one customer. AI-driven integration between your Contact Center and #ServiceManagement creates a single pane of glass. Better agent experience = better #CX. It’s that simple. Reduce the friction now. 🔗 Optimize your...

By Tim Crawford
Agentic AI Redefines CX Beyond Chatbots and Copilots
SocialMar 10, 2026

Agentic AI Redefines CX Beyond Chatbots and Copilots

Let’s go! Next stop, Munich and @NICELtd @cognigy Nexus 2026. Looking forward to discussions with the team and customers about agentic AI and CX. It is no longer enough to just talk about chatbots and copilots. #CIO #CX #Nexus2026 #CCaaS...

By Tim Crawford
AI Success Requires Behavioral Shift, Not Simple Drop‑In
SocialMar 9, 2026

AI Success Requires Behavioral Shift, Not Simple Drop‑In

Only 5-25% of enterprise AI projects show a positive ROI. 📉 If you’re just "dropping" AI into existing processes, you’re planning for failure. Stop treating AI like a standard software update. It’s a behavioral shift. Read why: https://t.co/EDcbE2J13x #CIO #AI #EnterpriseTech #DigitalTransformation

By Tim Crawford
Unify AI Stacks: Converge CCaaS and Service Management
SocialMar 9, 2026

Unify AI Stacks: Converge CCaaS and Service Management

Why are you still running separate AI stacks for your employees and your customers? The "service" logic is identical. Convergence between #CCaaS and #ServiceManagement is the only way to achieve true enterprise velocity. Stop managing silos; start managing the flow. 🔗...

By Tim Crawford
Protect Processes, Not Just Data, to Avoid Agentic Sprawl
SocialMar 9, 2026

Protect Processes, Not Just Data, to Avoid Agentic Sprawl

Everyone is talking about Agentic AI, but who is talking about Agentic Sprawl? If you aren't protecting the process as much as the data, your automation is a ticking time bomb. 💣 Get the reality check before #RSAC2026: 🔗 https://t.co/6PIC4o7OmO #CIO #CISO #AgenticAI...

By Tim Crawford
NiCE Secures CX Orchestration Lead with $955M AI Deal
SocialMar 9, 2026

NiCE Secures CX Orchestration Lead with $955M AI Deal

The $955M @NiCEltd - @Cognigy deal isn’t just another tuck-in; it’s a move to own the CX orchestration layer for the autonomous enterprise. NiCE is putting rivals on notice by integrating native #Agentic AI. 🚀 Read our take: https://t.co/n8v7iUkNoL #CIO...

By Tim Crawford
Future-Proof Cloud Costs: Strategies for a Volatile Decade
SocialMar 6, 2026

Future-Proof Cloud Costs: Strategies for a Volatile Decade

Cloud cost management strategies for upcoming volatile decade. < My comments within... https://t.co/Zpgqt1oMun #CIO #CostManagement #TBM #FinOps #Cloud

By Tim Crawford
From AI Hype to Enterprise Agentic Workforce
SocialMar 2, 2026

From AI Hype to Enterprise Agentic Workforce

Heading to Munich next week for #Nexus2026. ✈️ As we move past the "AI hype" cycle of the last two years, I’m increasingly focused on how the enterprise transitions from experimental pilots to a truly Agentic AI workforce. Specifically, I’m looking...

By Tim Crawford
Scale Empathy with Unified Service Management, Not Chatbots
SocialFeb 27, 2026

Scale Empathy with Unified Service Management, Not Chatbots

The CMO wants "empathy," but the CIO needs "architecture." You can't scale empathy without a unified platform that connects front-office engagement to back-office execution. Don't buy a chatbot; invest in a Service Management ecosystem. Details: https://t.co/ajGMKZ1mkJ #CIO #CMO #CX #CCaaS #AI #ServiceManagement

By Tim Crawford
Amazon Bets Low-Cost Strategy to Dominate AI
SocialFeb 27, 2026

Amazon Bets Low-Cost Strategy to Dominate AI

.@WSJ: Amazon Tries Its Low-Cost Approach to Winning the AI Race. < My quote within the post. https://t.co/Z8Y3jv0mqC #CIO #AI

By Tim Crawford
Boost First‑Touch Resolution with AI‑Powered CCaaS Integration
SocialFeb 26, 2026

Boost First‑Touch Resolution with AI‑Powered CCaaS Integration

If your AI strategy is just "deflecting" calls, you're missing the point. The goal is "resolution velocity." By integrating CCaaS with Service Management, you empower agents with real-time back-office data to solve problems on the first touch. The new ROI: https://t.co/ajGMKZ1mkJ #CIO...

By Tim Crawford
AI Bridges Contact Center Data to Automated Service Tickets
SocialFeb 25, 2026

AI Bridges Contact Center Data to Automated Service Tickets

Your Contact Center is generating a goldmine of unstructured data, but if it isn't hitting your Service Management platform, your Product and IT teams are flying blind. AI is the bridge that turns a customer complaint into an automated internal...

By Tim Crawford
Unify AI for Employees and Customers to Boost Service Velocity
SocialFeb 24, 2026

Unify AI for Employees and Customers to Boost Service Velocity

Why are you running separate AI stacks for your employees and your customers? The "service" logic is the same. Convergence between the Contact Center and ITSM is the only way to achieve true operational velocity. Stop managing silos; start managing...

By Tim Crawford
Boards Demand Business Impact Over Technical Threat Metrics
SocialFeb 24, 2026

Boards Demand Business Impact Over Technical Threat Metrics

📈 The Board is over "Red, Yellow, Green" charts. They want financial risk quantification. Moving from technical metrics to business risk is the #1 theme for CIOs at RSA this year. Stop reporting on "threats" and start reporting on "impact."...

By Tim Crawford
Inside SAP's Future Strategy at Analyst Council
SocialFeb 24, 2026

Inside SAP's Future Strategy at Analyst Council

On the ground for the @SAP Analyst Innovation Council meetings. Digging into SAP's strategy moving forward. All discussions under NDA...but looking forward to digging into the details. #CIO #strategy #ERP #AI #HCM #CX #Data https://t.co/pFVziQGjU8

By Tim Crawford
Only 5% of CIOs Escape AI Pilot Purgatory
SocialFeb 23, 2026

Only 5% of CIOs Escape AI Pilot Purgatory

Pilot purgatory is where AI ROI goes to die. 💀 Break the cycle. Learn what the 5% of successful CIOs are doing differently in 2026. Full episode: https://t.co/dJs86sTyRD #CXOtalk #AIValue #CIO https://t.co/n8dG53BcbS

By Tim Crawford
AI Accountability Demands Direct P&L Mapping in 2026
SocialFeb 20, 2026

AI Accountability Demands Direct P&L Mapping in 2026

2026 is the year AI accountability gets real. No more hiding behind "pilot mode." If you can’t map AI spend to the P&L, your seat at the table is at risk. 💺🔥 See the roadmap: https://t.co/dJs86sTyRD #CXOtalk #Leadership #FutureOfWork

By Tim Crawford
Turn IT From Gatekeeper to ROI Enabler
SocialFeb 19, 2026

Turn IT From Gatekeeper to ROI Enabler

If your business units are bypassing IT to build their own AI "solutions," you don’t have a shadow IT problem—you have a value delivery problem. Stop being the "No" department and start being the "ROI" department. Watch @mkrigsman, @tcrawford, and @nyike:...

By Tim Crawford
Update Governance Now or Drown in Agentic AI Chaos
SocialFeb 19, 2026

Update Governance Now or Drown in Agentic AI Chaos

Agentic AI is rising, but are your governance frameworks still stuck in 2023? Autonomous systems don't wait for committee approval. CIOs: lead the orchestration or get buried by the chaos. 🤖⚡️ Deep dive here: https://t.co/dJs86sTyRD #CXOtalk #AgenticAI #TechLeadership

By Tim Crawford
AI Won’t Replace SaaS: Key Misconceptions Clarified
SocialFeb 18, 2026

AI Won’t Replace SaaS: Key Misconceptions Clarified

When asking if AI will replace SaaS, here are some very key aspects to consider and questions to ask. I will have more to share, but there is a LOT of misunderstanding and assumptions being inserted into the public conversation that...

By Tim Crawford
Zoho Debuts ERP Targeting Manufacturing, Retail, Distribution, Non‑Profit
SocialFeb 18, 2026

Zoho Debuts ERP Targeting Manufacturing, Retail, Distribution, Non‑Profit

It’s official: @Zoho launches Zoho ERP. Zoho is stepping into a quickly evolving space focusing on four verticals: manufacturing, retail, distribution and non-profit. #cio #erp #zohoday26 https://t.co/ZHXSetWIbM

By Tim Crawford
Zoho Accelerates Growth After Year of Deliberate Expansion
SocialFeb 18, 2026

Zoho Accelerates Growth After Year of Deliberate Expansion

The amount of growth by @Zoho over the past year is incredible. Historically, Zoho has been very deliberate and measured with their expansion. The past year, they hit the gas...big time. #CIO #ERP #ZohoDay26

By Tim Crawford
Excited to Lead Panel at Zoho Day 2026
SocialFeb 18, 2026

Excited to Lead Panel at Zoho Day 2026

On the ground for @Zoho Day 2026 in Austin. Looking forward to the discussions, leading a customer panel and interviews with Zoho execs. There is a lot to unpack. #CIO @sandraklo #ZohoDay26

By Tim Crawford
AI Adoption High, Measurable Value Still Rare
SocialFeb 17, 2026

AI Adoption High, Measurable Value Still Rare

88% of organizations use AI, but only 5% see measurable value. 📉 The era of "playing with ChatGPT" is over. Boards want results, not experiments. Is your 2026 agenda a strategy or just a wishlist? Watch: https://t.co/dJs86sTyRD #CXOtalk #CIO #AI #DigitalTransformation https://t.co/FgDryZSMhb

By Tim Crawford
Start Crypto Agility Now Before Quantum Day Arrives
SocialFeb 16, 2026

Start Crypto Agility Now Before Quantum Day Arrives

⏳ Data stolen today will be cracked tomorrow. Post-Quantum Cryptography (PQC) isn't a "next year" problem—it’s a multi-year migration that starts now. I’m looking for "Crypto Agility" on the floor at #RSAC2026. Are you ready for the Q-Day countdown? https://t.co/6PIC4o7OmO #QuantumSecurity...

By Tim Crawford