Tom Pick

Tom Pick

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Responsive B2B digital marketing consultant - I help clients improve online visibility, lead gen, & branding through SEO, social, PPC, and content marketing.

Guest Posts That Actually Expand Your Blogging Network
SocialMay 6, 2026

Guest Posts That Actually Expand Your Blogging Network

RT @RyanBiddulph Writing Guest Posts for Blogging that Actually Grow Your Network https://t.co/Fa7HOkHaR4 via @InspireToThrive

By Tom Pick
LLMs Thrive on Unstructured Text; GEO/AEO Merely SEO Rebrand
SocialMay 6, 2026

LLMs Thrive on Unstructured Text; GEO/AEO Merely SEO Rebrand

LLMs read unstructured language by design. The GEO/AEO playbook is SEO best practices repackaged as novelty. https://t.co/XINrtRZXdM via @pedrodias, @sejournal

By Tom Pick
Google's Search Surge Meets AI Job‑Displacement Fears—Strategic Implications
SocialMay 5, 2026

Google's Search Surge Meets AI Job‑Displacement Fears—Strategic Implications

The same week Google hit record Search revenue, AI insiders were privately predicting mass job displacement. Here's what both mean for your strategy. https://t.co/uiuYNcAAfB via @gregjarboe, @sejournal

By Tom Pick
Quality Engagement Beats Vanity Metrics on LinkedIn and X
SocialMay 5, 2026

Quality Engagement Beats Vanity Metrics on LinkedIn and X

Brilliant post from @Lisapatb . "It’s tempting to focus on vanity metrics like the sheer number of likes or followers. But here’s the truth: both LinkedIn and X prioritize engagement quality over quantity."

By Tom Pick
Authority Should Build Expertise, Not Content Landfills
SocialMay 5, 2026

Authority Should Build Expertise, Not Content Landfills

"Topical authority was never supposed to mean content landfill." Well, yes. Tying the brand to the expertise should always be the goal.

By Tom Pick
Today's Must-Read Marketing AI News Highlights
SocialMay 5, 2026

Today's Must-Read Marketing AI News Highlights

Top #Marketing #AI News Stories today: https://t.co/u9ydkMkv8q Top stories from @FastCompany @diginomica @MarketingBrew @AdobeForBiz @martechismktg @databricks @vismktg @SlackHQ @MyTotalRetail @EYnews and more. https://t.co/xheJz5XeKV

By Tom Pick
Transform Leaders to Influence Others Through Coaching Programs
SocialMay 5, 2026

Transform Leaders to Influence Others Through Coaching Programs

RT @JoeContrera Speaking, coaching, and leadership development programs that will engage, change, and influence your leaders so they can more effectively influence others. Learn more here: https://t.co/tnVkOiV0eu #leadership #leadershipdevelopment #leadershipcoaching https://t.co/oSfIHLX59K

By Tom Pick
AI Marketing Toolkit Grows: New Tools Added
SocialMay 5, 2026

AI Marketing Toolkit Grows: New Tools Added

The best list of #AI #marketing tools anywhere continues to expand: https://t.co/Kb2ld19wrv New tools added recently include @HeadshotlyAI, Agentive SEO, Quadratic, @vistasocialapp , @ChatGPTapp Images, @moengage , @amplemarket , @socialpilot_co , Chatterbox Turbo by @resembleai , @lightfld , and @PlanableApp.

By Tom Pick
Adapt to AI: Protect Your Entry-Level Career
SocialMay 5, 2026

Adapt to AI: Protect Your Entry-Level Career

#AI is wiping out entry-level jobs. Here’s how to surf the wave and not get crushed by it https://t.co/t08VOZcbss via @FastCompany

By Tom Pick
Weekend Roundup: Top AI Marketing News Highlights
SocialMay 4, 2026

Weekend Roundup: Top AI Marketing News Highlights

ICYMI Top #Marketing #AI News Stories from over the weekend: https://t.co/u9ydkMkv8q Top stories from @HarvardBiz @rc_markets @FastCompany @axios @iCrossing @MarketingProfs @SlackHQ @MSN @WIRED @adexchanger @TechTargetNews and more. https://t.co/TRrm0R2fSu

By Tom Pick
Today's Top Marketing AI News From Leading Sources
SocialMay 4, 2026

Today's Top Marketing AI News From Leading Sources

Top #Marketing #AI News Stories today: https://t.co/u9ydkMkv8q Top stories from @marketingdive @hospitalitynet @DigiMarketingWF @DG_Report @Zoom @eMarketer @Digiday and @Oracle Blogs. https://t.co/u6VEulyhQU

By Tom Pick
Hardware‑focused CEO Could Steer Apple Back to Innovation
SocialMay 4, 2026

Hardware‑focused CEO Could Steer Apple Back to Innovation

Apple’s next CEO is a ‘hardware guy.’ Here’s what I hope that means https://t.co/ZG0BYh4dMY via @FastCompany

By Tom Pick
Human Speech Starts Mirroring AI Patterns
SocialMay 3, 2026

Human Speech Starts Mirroring AI Patterns

AI's linguistic punch https://t.co/c5w8jsZ8p4 via @Axios #axiosam Humans are beginning to sound more like #AI.

By Tom Pick
Employers Pressure Seniors to Retire; Learn to Resist.
SocialMay 2, 2026

Employers Pressure Seniors to Retire; Learn to Resist.

‘Not worth the investment’: Why bosses push older workers to retire—and how to fight back https://t.co/rujsau3USM via @FastCompany #ageism

By Tom Pick
AI Mode Shifts Search Toward Trust, Not Clicks
SocialMay 1, 2026

AI Mode Shifts Search Toward Trust, Not Clicks

AI Mode transforms search into a trust-driven journey, where clicks validate content rather than initiate discovery. https://t.co/zIgCRWEJat via @gregjarboe, @sejournal

By Tom Pick
Avoid Unintended Consequences: Three Leadership Fixes
SocialMay 1, 2026

Avoid Unintended Consequences: Three Leadership Fixes

RT @JoeContrera Here are three situations that can arise when leaders and their people are unaware of the The Law of Unintended Consequences -- and 3 ways to overcome these issues: https://t.co/TmkailDAVy #leadership #employeeengagement https://t.co/wO8VmdWovy

By Tom Pick
Right Metrics Turn Brand Performance Into Science
SocialMay 1, 2026

Right Metrics Turn Brand Performance Into Science

RT @VisionEdgeMktg 📈 Brand performance isn’t guesswork, if you’re using the right metrics. Learn what actually signals effectiveness. 📷https://t.co/jBh556f2pd #metrics #branding #marketing #brandeffectiveness

By Tom Pick
Today's Top Marketing AI News Roundup
SocialApr 30, 2026

Today's Top Marketing AI News Roundup

ICYMI Top #Marketing #AI News Stories today: https://t.co/sRsnE2jbmK Top stories from @martechismktg @MarketingBrew @lawdotcom @TrialsArena @AdobeForBiz @Digiday and more. https://t.co/OvYgSnlBe7

By Tom Pick
AI Tracking Errors Distort Attribution, Misguide Budgets
SocialApr 30, 2026

AI Tracking Errors Distort Attribution, Misguide Budgets

Flawed AI tracking methods are beginning to skew attribution models, creating false signals that influence budget and strategy. https://t.co/vvaMMZ6Y07 via @TaylorDanRW, @sejournal

By Tom Pick
Three Options When Facing a Disengaged Leader
SocialApr 30, 2026

Three Options When Facing a Disengaged Leader

RT @JoeContrera Organizations and institutions are filled with leaders who are disengaged, ineffective, and have been for months even years. So what are the choices you have when you realize you have a disengaged leader in your midst? These 3: https://t.co/XU5uV43Zfh https://t.co/LQLD7u8YiV

By Tom Pick
Too Much Negativity Costs Joy and Opportunities
SocialApr 30, 2026

Too Much Negativity Costs Joy and Opportunities

"The penalty for excessive negativity is less joy and fewer opportunities." The four tips for greater balance and realism are worth a read.

By Tom Pick
AI Generators Gain Power When Treated as Infrastructure
SocialApr 30, 2026

AI Generators Gain Power When Treated as Infrastructure

RT @VoxOptima AI Content Generator: From Text to Video Systems ~ Milagros Beltrame | https://t.co/DGflELq5ns @MrWideo "An AI content generator becomes far more valuable when it stops acting like a standalone tool and starts operating like infrastructure."

By Tom Pick
Data-Driven Brands Win with Insightful Market Assessments
SocialApr 29, 2026

Data-Driven Brands Win with Insightful Market Assessments

RT @VisionEdgeMktg 🧠 Data-driven brands win. See how assessments provide critical brand & market guidance for smarter decisions. 📷https://t.co/DKznrEL2oS #brand #branding #marketing #smartbusiness

By Tom Pick
Add Self‑Censorship Tip to Boost Emotional Intelligence
SocialApr 29, 2026

Add Self‑Censorship Tip to Boost Emotional Intelligence

Fantastic post. Love the "7 Things You Can Do To Improve Your Emotional Intelligence," particularly #4, #6, and #7. I would add a 6B: learn when to mentally tell yourself, "You can think that but you can't say that." https://t.co/Wmu88gr50N

By Tom Pick
Get Seen Early: AI Search, Peer Networks, Reviews
SocialApr 29, 2026

Get Seen Early: AI Search, Peer Networks, Reviews

B2B buying decisions form before your sales team gets involved. Learn three ways to make your brand visible where it counts – in AI search, peer networks, and review platforms. https://t.co/IwwEQA7aOT via @alexanderkesler, @sejournal

By Tom Pick
Today's Top Marketing AI News Highlights
SocialApr 29, 2026

Today's Top Marketing AI News Highlights

Top #Marketing #AI News Stories today: https://t.co/sRsnE2iDxc Top stories from @axios @Snapchat @BusinessWire @adexchanger @CreatorIQ @DG_Report @amazonnews @WSJ @eMarketer @MarketingBrew and more. https://t.co/vHdxWbaFym

By Tom Pick
AI’s Uncertain Future: Warnings Go Unheard
SocialApr 29, 2026

AI’s Uncertain Future: Warnings Go Unheard

Behind the Curtain: We've been warned https://t.co/P8f58V5eUR via @axios No one knows where #AI is heading.

By Tom Pick
Budget Smarter by Funding Desired Outcomes First
SocialApr 28, 2026

Budget Smarter by Funding Desired Outcomes First

RT @VisionEdgeMktg ✅ Smarter budgeting starts with asking: “What outcome are we funding?” https://t.co/XXzPAk5YeC #budget #smartbusiness #businessdiscipline

By Tom Pick
Profitability Requires Demand, Not Just Cost Cuts
SocialApr 28, 2026

Profitability Requires Demand, Not Just Cost Cuts

Exactly. CEOs can't cut their way to profitability if no one can buy their products.

By Tom Pick
When Authentic Writing Gets Mistaken for AI
SocialApr 28, 2026

When Authentic Writing Gets Mistaken for AI

RT @VoxOptima My op-ed was flagged as AI. It wasn’t. What happens when good writing is called AI? ~ Jennifer Farr | https://t.co/oqLK6bbZtZ @prdaily "As AI tools become more popular, the expectation to avoid publishing content written by AI has increased...

By Tom Pick
AI Boosts SEO Salaries, Yet Titles Remain Unlabeled
SocialApr 28, 2026

AI Boosts SEO Salaries, Yet Titles Remain Unlabeled

The SEO job market quietly repriced around AI, but 4 out of 5 of the new higher-paying roles don't say AI in the title. https://t.co/ebo4ClmGNp via @Kevin_Indig, @sejournal

By Tom Pick
Master Positive Leadership Skills with Curated Books & Tools
SocialApr 28, 2026

Master Positive Leadership Skills with Curated Books & Tools

RT @JoeContrera Positive, influential leadership is an art. To achieve extraordinary results, you'll need to master the skills needed to lead, coach, and influence others. Find books and tools to help: https://t.co/YIPosVV9lq #leadership #leadershipdevelopment #leadershipskills https://t.co/plrzGKXsUL

By Tom Pick
10 Questions to Tell If You’re Leading or Still IC
SocialApr 27, 2026

10 Questions to Tell If You’re Leading or Still IC

RT @JoeContrera When you become a leader, your job is to step back from the IC role and influence others to get work done…and this is where the fun begins. How do you know if you’re on the leader side or...

By Tom Pick
Stop Letting Others Dictate Your Emotions
SocialApr 24, 2026

Stop Letting Others Dictate Your Emotions

RT @JoeContrera When what others do and say determines how you feel (angry, sad, disappointed, happy, etc.) you are in for a roller coaster of a ride. If you find yourself taking things personally here are 5 things you can do...

By Tom Pick
Podcasts Power Your Content Ecosystem and Repurpose Everywhere
SocialApr 24, 2026

Podcasts Power Your Content Ecosystem and Repurpose Everywhere

Insightful: A #podcast can be central to your content ecosystem for 2 reasons. First, you can host a powerful content program with recurring shows, industry guests, and authority-building through video. Second, you can use the podcast to feed all your other content formats...

By Tom Pick
Today's Top Marketing AI News From Leading Sources
SocialApr 24, 2026

Today's Top Marketing AI News From Leading Sources

Top #Marketing #AI News Stories today: https://t.co/Vz4gBaefBQ Top stories from @trendhunter @DigiMarketingWF @Forbes @forrester @CoxAutomotive @DG_Report @FiercePharma @StanfordGSB @realestatenews and more. https://t.co/pbNMDnM2Xd

By Tom Pick
Google Uses Click Data to Influence SEO Rankings
SocialApr 23, 2026

Google Uses Click Data to Influence SEO Rankings

How Google's systems treat click data, and the straight facts about what it means for SEO and rankings. https://t.co/3hJjjfp9A9 via @martinibuster, @sejournal

By Tom Pick
Massive Wave of Security Patches Hits All Devices
SocialApr 23, 2026

Massive Wave of Security Patches Hits All Devices

Brace yourself for a flood of patches in all of your tech gadgets https://t.co/xXZthlRWg1 via @FastCompany #cybersecurity

By Tom Pick
Bluesky’s Lofty Goals Hit Familiar Social Media Woes
SocialApr 23, 2026

Bluesky’s Lofty Goals Hit Familiar Social Media Woes

Bluesky set out to fix social media. Now it’s running into familiar problems https://t.co/VKwcj7AU75 via @FastCompany Not enough "normies"?

By Tom Pick
Just 4.3% of Brands Reach Early Buyer Questions
SocialApr 22, 2026

Just 4.3% of Brands Reach Early Buyer Questions

"Only 4.3% of companies maintain a healthy discovery funnel where their brands appear in early-stage buyer questions." Wow.

By Tom Pick
Measure to Earn Your Seat at the Strategy Table
SocialApr 22, 2026

Measure to Earn Your Seat at the Strategy Table

RT @VisionEdgeMktg 🎪 Measurement earns you the strategy table. Prove your value: https://t.co/gCKI02kKvL #Strategy #Value #Measurement

By Tom Pick
10 Self‑Limiting Beliefs Sabotaging Your Success
SocialApr 22, 2026

10 Self‑Limiting Beliefs Sabotaging Your Success

Here's a great list of 10 self-limiting beliefs (obstacles) that could be blocking you and preventing you from achieving the level of success and/or happiness you want. https://t.co/SiX7K2nxY7

By Tom Pick
Originality Trumps Quality: Mediocre Content Can Still Rank
SocialApr 22, 2026

Originality Trumps Quality: Mediocre Content Can Still Rank

High-quality content is no guarantee of SEO success. Sometimes, mediocre content is good enough. New research unpicks the impact of originality on rankings. https://t.co/ekjjFaGVnk via @sejournal

By Tom Pick
Workers Adopt AI Learning, yet 65% Doubt Its Accuracy
SocialApr 22, 2026

Workers Adopt AI Learning, yet 65% Doubt Its Accuracy

Workers are using AI to learn on the job, even though 65% worry about accuracy https://t.co/GgYCcU2OpZ

By Tom Pick
Measure, Build, and Leverage Brand Equity
SocialApr 21, 2026

Measure, Build, and Leverage Brand Equity

RT @VisionEdgeMktg 👑 Brand equity: Measure it, build it, leverage it. https://t.co/UWCQAsUDMN #BrandEquity #Leverage #Metrics

By Tom Pick
Today's Top Marketing AI News Highlights
SocialApr 21, 2026

Today's Top Marketing AI News Highlights

Top #Marketing #AI News Stories today: https://t.co/Vz4gBaefBQ Top stories from @axios @FastCompany @Adweek @WSJ @kingsmarketDXB @databricks @martechismktg @AdobeForBiz @nvidia and more. https://t.co/61P09Bwnfn

By Tom Pick
AI Marketing Tools List Keeps Growing with New Additions
SocialApr 21, 2026

AI Marketing Tools List Keeps Growing with New Additions

The best list of #AI #marketing tools anywhere continues to expand: https://t.co/1MqMiJP4M3 New tools added recently include @Onlypult, @vidnoz_official, Rovo by @Atlassian , NoteGPT TTS, @buffer, Cora, @meetgranola, @eclincher, and @NaturalReaderAi.

By Tom Pick
Google Turns Search Into Task‑Based Life Navigation Platform
SocialApr 21, 2026

Google Turns Search Into Task‑Based Life Navigation Platform

Google announced new tools for Search that further transform it into a tasked-based platform for navigating modern life. https://t.co/6904wIVGxD via @martinibuster, @sejournal

By Tom Pick
AI Overviews and Zero-Click Search Redefine SERP
SocialApr 21, 2026

AI Overviews and Zero-Click Search Redefine SERP

#AI Overviews, Zero-Click Search, and the New SERP: Key Takeaways from STAT’s 2026 Analysis [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/IlliieKlqo New #GEO and #SEO research from @getSTAT . https://t.co/RKdz1POwmU

By Tom Pick