![How Innovation Succeeds with Kory Marchisotto [Uncensored Renegades]](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://img.transistorcdn.com/VIH3Rn5ET8-eHQxgBGNydnhXL95pc10_Kq7qTpjezuc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ3MzEvMTU3MDAz/MjQ3NC1hcnR3b3Jr/LmpwZw.jpg)
How Innovation Succeeds with Kory Marchisotto [Uncensored Renegades]
In this episode, host John and guest Kory Marchisotto explore how to make innovation thrive, emphasizing the need to cultivate a supportive culture before generating ideas. They outline a three‑step vetting process—art, science, and gut instinct—to pressure‑test concepts and only move forward when the team feels genuine pride in the product. Kory shares real‑world examples from his work at ELF, including the rapid, community‑driven evolution of the Power Grip Primer franchise, illustrating how co‑creation, quick feedback loops, and embracing constraints fuel successful innovation.
From Idea to £25m Exit - Jimmy's Iced Coffee Founder, Jim Cregan
In this episode of Uncensored CMO, founder Jim Cregan recounts how he turned a personal craving for iced coffee into Jimmy's Iced Coffee, launching the brand in Selfridges just four months after forming the company and eventually exiting for £25 million....