Vinay Katiyar

Vinay Katiyar

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Head of Growth; advisor to B2B SaaS founders on GTM

Likes Aren’t Customers: Trust Drives Real Sales
SocialApr 14, 2026

Likes Aren’t Customers: Trust Drives Real Sales

Most content gets likes from people who relate to you. Customers come from people who trust you can solve their problem. Most people never figure out the difference. I didn't for a long time.

By Vinay Katiyar
Half Today's Jobs Will Vanish in 18 Months
SocialApr 13, 2026

Half Today's Jobs Will Vanish in 18 Months

Look at any job description posted today and come back in 18 months. I'll bet half of it doesn't exist anymore. Content writer. Gone. AI writes faster and cheaper. Data analyst. Gone. Claude pulls the numbers and tells you what they mean.

By Vinay Katiyar
The Real Challenge: Reaching the Right Audience, Not Better Content
SocialApr 10, 2026

The Real Challenge: Reaching the Right Audience, Not Better Content

Most agencies are solving the wrong problem. Everyone's obsessed with better content. Better creative. Better copy. But the problem was never the content. It was always getting it in front of the right people.

By Vinay Katiyar
Distribution Requires Ongoing Strategy, Not One‑Month Campaigns
SocialApr 9, 2026

Distribution Requires Ongoing Strategy, Not One‑Month Campaigns

Most people treat distribution like a campaign. Run it for a month. Check the numbers. Kill it if it doesn't work. I did this for years and wondered why nothing was sticking. The stuff that actually worked for me was never the thing I launched...

By Vinay Katiyar
Distribution Compounds over Time, Patience Unlocks Growth
SocialApr 8, 2026

Distribution Compounds over Time, Patience Unlocks Growth

Nobody talks about this but distribution compounds just like money does. First few months feel like you're shouting into a wall. Same effort. Same systems. Nothing seems to be working. Then something shifts.

By Vinay Katiyar
Audience Size Matters Less than Conversion Efficiency
SocialApr 7, 2026

Audience Size Matters Less than Conversion Efficiency

Honest question - how many of your followers actually became customers? I've seen people with 100k followers struggle to find clients. And I've seen people with 2k followers absolutely printing money. The difference was never audience size.

By Vinay Katiyar
APIs Like Claude Threaten Traditional Software Companies
SocialApr 6, 2026

APIs Like Claude Threaten Traditional Software Companies

Been thinking about this a lot lately. I feel like most software companies are about to have a very bad time. People are figuring out they can grab an API and build exactly what they need with Claude - in an afternoon,...

By Vinay Katiyar
Distribution Beats Product: Sell Before You Perfect
SocialApr 5, 2026

Distribution Beats Product: Sell Before You Perfect

Good product + bad distribution = dead. Bad product + great distribution = a business. Nobody buys what they can't find. Build distribution first. Everything else second.

By Vinay Katiyar
Fundamental SEO Beats Flashy Hacks Every Time
SocialMar 29, 2026

Fundamental SEO Beats Flashy Hacks Every Time

Boring SEO beats clever SEO every time. Nobody wants to hear it - speed, crawlability, content depth, internal links still win. Stop switching tactics. Do the unsexy stuff for 6 months. The "hack of the week" crowd will still be experimenting while you're...

By Vinay Katiyar
Achieving Dreams Can Mask Living Below Your Potential
SocialMar 27, 2026

Achieving Dreams Can Mask Living Below Your Potential

The real danger isn’t that your biggest dreams won’t come true. It’s that they will… And one day you’ll wake up. Realizing you played the entire game. At a level far below your potential. https://t.co/GM9TZu7Ajb

By Vinay Katiyar
AI Stripped All Schema—Over‑optimizing Went Too Far
SocialMar 26, 2026

AI Stripped All Schema—Over‑optimizing Went Too Far

Asked Claude Code to optimize the schema for a 1000+ page client website. It stripped all schema and tags from all pages. Seems like that was the most efficient way to solve it huh 🤔 https://t.co/hxf16MBIhB

By Vinay Katiyar