Where We Buy: Retail Real Estate with James Cook

Managing the Mixx: Creating Successful Live-Work-Play Destinations - Where We Buy #369

Sean McNamara heads The Mixx at JLL, a platform that oversees complex mixed‑use developments across North America. He outlines the operational challenges of integrating office, retail, residential, hotel, and entertainment functions on a single site. By emphasizing strategic merchandising, placemaking and activation, projects like Plaza Coral Gables and OCVIBE achieve a strong sense of place. McNamara also highlights the growing role of sports‑anchored venues, technology infrastructure, and premium rent potential when mixed‑use assets are expertly managed.