Axi Hires IG and Moneyfarm Alum Andrea Rebusco to Head UK/EU and LATAM

Why It Matters

Rebusco’s experience bridges retail brokerage and institutional liquidity, positioning Axi to capture higher‑margin B2B business while strengthening its UK/EU retail brand. The appointment accelerates Axi’s competitive stance in a tightly regulated European trading market.

Key Takeaways

• Andrea Rebusco joins Axi as UK/EU & LATAM head
• Rebusco brings IG Group and Moneyfarm experience
• Axi aims to expand AxiPrime services across Europe
• Manchester City sponsorship raises Axi's UK brand visibility
• B2C and B2B growth targets retail and liquidity markets

Pulse Analysis

Axi, the Australian‑based retail FX and CFD broker, has been accelerating its European footprint through a series of brand and product initiatives. Recent sponsorship of Manchester City and targeted advertising have raised its profile among UK retail traders, while the launch of AxiPrime signals a push into institutional liquidity provision. The appointment of Andrea Rebusco as Regional Head for the UK, EU and LATAM dovetails with this dual‑track strategy, giving the firm a seasoned executive to coordinate both consumer‑facing and wholesale operations across key markets.

Rebusco’s nine‑year tenure at IG Group, where he oversaw EMEA trading services, equipped him with deep knowledge of regulated retail brokerage and high‑frequency market access. Subsequent roles as chief compliance officer at WiseAlpha, head of brokerage at Moneyfarm, and managing director of retail brokerage at Onyx Capital added expertise in fractional bond trading, digital wealth management, and energy‑derivatives liquidity. This blend of compliance, product development and B2B distribution aligns with Axi’s ambition to scale AxiPrime, offering multi‑asset liquidity to institutional clients while maintaining robust retail offerings.

The move comes as European regulators tighten standards for CFD and leveraged products, prompting brokers to differentiate through transparency and institutional‑grade services. By pairing a high‑profile sports sponsorship with a seasoned executive, Axi aims to capture both retail enthusiasm and sophisticated client demand. If AxiPrime can deliver competitive spreads and reliable execution, the firm could challenge entrenched players such as Saxo Bank and Interactive Brokers in the UK and EU. Success would also signal a broader shift toward integrated B2C/B2B models in the online trading sector.