From SAP Emarsys To SAP Engagement Cloud: Powering The Next Era Of Engagement

Summary

In this episode Sara Richter announces the rebranding of SAP Emarsys to SAP Engagement Cloud, highlighting its evolution from a marketer‑first personalization tool to an enterprise‑wide, AI‑enabled engagement platform. She explains how the new solution integrates real‑time customer insights, operational data, and SAP’s broader ecosystem to orchestrate timely, omnichannel experiences across commerce, service, sales, and supply chain. Existing customers will continue with the "Emarsys Edition" for continuity, while the new Enterprise Edition adds advanced governance, multi‑brand/region support, and native SAP integrations. Upcoming 2026 innovations such as AI‑assisted content creation, universal schema builder, and conversational SMS further enhance scalability and personalization.