Stingray Likes The Sound Of CTV (And Retail Too)

Key Takeaways

• Stingray sells audio ads on FAST TV channels.
• Audio ads deliver non‑interruptive, high‑reach exposure.
• Retail media includes in‑store audio with measurable results.
• CRO David Purdy targets 13‑hour daily TV programming.
• SVP Lemire highlights rapid growth of retail audio ads.

Pulse Analysis

Stingray’s foray into connected‑TV advertising leverages its existing FAST (Free‑Ad‑Supported Television) infrastructure, allowing brands to insert audio spots that blend seamlessly with streaming content. Unlike traditional TV commercials, these audio ads are non‑interruptive, preserving viewer experience while still achieving broad reach. By positioning its CTV inventory alongside its music‑centric channels, Stingray creates a hybrid ecosystem where advertisers can tap into both visual and auditory touchpoints, a model increasingly attractive to marketers seeking cost‑effective, high‑frequency exposure.

The retail media segment is gaining momentum as brands look to capture shoppers at the point of purchase. Stingray’s in‑store audio solutions deliver targeted messaging through speakers in physical locations, providing real‑time analytics on impressions and dwell time. Retailers benefit from measurable lift in foot traffic and sales, while advertisers gain granular insights into consumer behavior within the store. This data‑driven approach aligns with the broader shift toward performance‑based advertising, where ROI can be directly attributed to specific media placements.

By integrating CTV and retail audio, Stingray is building a diversified ad portfolio that mitigates reliance on any single channel. This strategy not only opens new revenue streams but also positions the company as a versatile partner for brands navigating a fragmented media environment. As competitors scramble to offer similar cross‑platform solutions, Stingray’s early investments in both streaming and physical retail spaces could translate into a sustainable competitive advantage, especially as advertisers prioritize omnichannel reach and measurable outcomes.