Beasley Partners with Tampa Bay Rowdies

Why It Matters

The partnership broadens Beasley’s sports‑media inventory in a key Florida market, creating new advertising inventory and a dedicated audio platform for Rowdies fans.

Key Takeaways

• Florida Alumni Radio 1100 AM will air all 2026 Rowdies matches
• Broadcast team mirrors TV crew: Fellios, Attinella, Loux
• Partnership adds soccer to station’s college football and basketball lineup
• Enhances Beasley’s regional advertising reach among sports listeners

Pulse Analysis

Beasley Media Group’s latest move places Florida Alumni Radio 1100 AM at the center of Tampa Bay’s soccer scene, reflecting a broader industry trend of radio stations leveraging live sports to capture engaged audiences. The company, which already syndicates University of South Florida and Florida State University football and basketball, is now adding the USL Championship’s Tampa Bay Rowdies to its lineup. By securing the broadcast rights for both home and away matches, Beasley not only diversifies its content slate but also taps into the passionate, year‑round fan base that follows the club’s 2026 campaign.

The Rowdies, a staple of the USL Championship, draw sizable crowds and a growing regional following, especially as the league gains traction as a feeder to Major League Soccer. Radio remains a vital medium for fans who commute, work outdoors, or lack reliable streaming options. By mirroring the television broadcast crew—veteran play‑by‑play voice Drew Fellios, former goalkeeper‑turned‑analyst Jeff Attinella, and sideline reporter Diandra Loux—the station ensures a seamless, high‑quality listening experience that aligns with the brand’s visual identity and deepens fan loyalty.

For advertisers, the alliance opens a premium, localized platform to reach sports‑savvy consumers during live, high‑engagement moments. Brands can align with the Rowdies’ community initiatives, leverage cross‑promotions with college sports programming, and benefit from bundled ad packages across Beasley’s broader Florida station network. As the media landscape continues to fragment, such strategic rights acquisitions position Beasley to capture both traditional radio listeners and digital audiences through simulcasts and podcast extensions, reinforcing its competitive edge in regional sports broadcasting.