BeIN SPORTS Expands Motorsport Portfolio with FIA World Endurance Championship Coverage

Why It Matters

The agreement deepens beIN’s premium sports offering while giving the WEC a broader footprint and revenue stream in two fast‑growing regions.

Key Takeaways

• beIN secures multi‑year rights to broadcast FIA WEC in 35 MENA/APAC territories
• All 2026 races, from Imola to Bahrain, on beIN SPORTS and TOD
• Adds to beIN’s motorsport portfolio alongside F1, MotoGP, DTM, and rally series
• Boosts endurance racing exposure in emerging MENA and APAC markets
• Provides FIA with broader revenue and fan base across two key regions

Pulse Analysis

beIN MEDIA GROUP’s new multi‑year broadcast pact with the FIA World Endurance Championship marks a strategic push into the endurance racing niche for the Middle East, North Africa and Asia‑Pacific. By securing rights to all 2026 events—from the spring opener at Imola to the season‑ending Bahrain round—beIN will deliver live coverage via its flagship beIN SPORTS channel and the over‑the‑top service TOD. The inclusion of iconic races such as the 24 Hours of Le Mans ensures that subscribers in 35 territories gain access to high‑profile motorsport content that was previously fragmented across regional broadcasters.

The deal reinforces beIN’s ambition to be the premier home for global motorsport, complementing its existing portfolio of Formula 1, MotoGP, the FIA European and World Rally Championships, the FIM Superbike series and Deutsche Tourenwagen Masters. In a competitive sports‑media landscape, offering a comprehensive suite of racing disciplines helps beIN attract and retain a niche yet passionate fan base, while also providing advertisers with a premium, engaged audience across diverse markets. The OTT component, TOD, further aligns with shifting consumption habits, allowing viewers to stream races on mobile devices and smart TVs, thereby expanding reach beyond traditional linear TV.

For the FIA, the partnership opens doors to untapped revenue streams and fan growth in regions where motorsport viewership is on the rise. The WEC’s endurance format, with its blend of technology, sustainability narratives and international appeal, resonates well with younger, affluent demographics in the MENA and APAC zones. As beIN leverages its regional expertise and marketing muscle, the championship can expect heightened brand visibility, increased sponsorship opportunities, and a stronger pipeline of future fans, solidifying its position in the global motorsport hierarchy.