Comcast Business Powers February’s Biggest Broadcast Events
•February 17, 2026
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Why It Matters
The partnership showcases Comcast Business’s critical role in powering the world’s most‑watched live events, reinforcing its market leadership in high‑performance broadcast connectivity. Reliable, low‑latency networks are essential for advertisers, viewers, and the broader media ecosystem during peak demand.
Key Takeaways
- •Comcast Business backs NBCUniversal’s Super Bowl, Olympics, NBA All-Star
- •Dedicated fiber network ensures live video redundancy and security
- •Supports 3,200+ hours of Olympic coverage, including 2,500 streaming hours
- •Enables remote production, improving efficiency and resiliency
- •Reinforces Comcast’s position as premier broadcast infrastructure provider
Pulse Analysis
Live sports and entertainment broadcasts demand a network that can handle massive data flows without faltering. Comcast Business’s dedicated fiber backbone delivers the low‑latency, high‑capacity pathways that enable real‑time video transmission to millions of viewers across broadcast, cable, and streaming platforms. By integrating multiple redundant routes and continuous monitoring, the provider mitigates the risk of outages that could cost advertisers and audiences alike. This level of reliability has become a non‑negotiable standard as audiences shift toward instant, high‑definition content.
For February’s lineup, Comcast Business is linking NBCUniversal’s U.S. studios with production sites in Italy for the Milan‑Cortina Winter Games, while also supporting the Super Bowl and NBA All‑Star Game. The network will transport more than 3,200 hours of Olympic content, including over 2,500 hours of streaming on Peacock, ensuring picture‑perfect feeds for every medal ceremony. High‑capacity private circuits enable remote production crews to work from venue‑side locations, reducing the need for on‑site infrastructure and cutting operational costs. Real‑time monitoring and automatic failover keep the signal alive even if a fiber strand is disrupted.
The collaboration reinforces Comcast Business’s position as a go‑to provider for mission‑critical media events, a niche that commands premium pricing and long‑term contracts. As advertisers chase the massive audiences that live sports attract, dependable delivery translates directly into revenue assurance for broadcasters and sponsors alike. Moreover, the proven scalability of Comcast’s network sets a benchmark for competitors seeking to enter the high‑stakes arena of global live streaming. Looking ahead, the same infrastructure will likely underpin future immersive experiences such as AR‑enhanced broadcasts and multi‑camera cloud productions.
Comcast Business Powers February’s Biggest Broadcast Events
Serving as the network backbone for NBCUniversal’s live broadcasts on the world’s biggest stages
Comcast Business announced it is again partnering with NBCUniversal to architect and manage critical components of the linear and digital broadcast for three of television’s marquee events this month – Super Bowl LX, the Milan Cortina 2026 Olympic Winter Games, and the 2026 NBA All-Star Game. With major productions occurring within days of each other, Comcast Business provides the end-to-end connectivity that underpins NBCUniversal’s live coverage across broadcast, cable, and streaming platforms.
“We’re proud to power the backbone of NBCUniversal’s live broadcasts on some of the world’s biggest stages this February,” said Ed Zimmermann, President, Comcast Business.
In advance of these broadcasts, Comcast Business connects NBCUniversal’s broadcast hubs, studios, and owned television stations through a dedicated fiber network that carries live video and data securely and reliably across NBCUniversal’s U.S. and international broadcast operations. This integrated network supports everything from delivering content to local NBC affiliate stations to powering live feeds for viewers – ensuring seamless coverage from opening moments to the final celebration. Using private, high-capacity connections that are continuously monitored and built with multiple network paths for redundancy, Comcast Business helps ensure NBCUniversal’s broadcasts stay on the air without interruption during television’s most-watched live moments.
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“Comcast Business has been an important and strategic partner in our planning and production of three of the biggest events on the sports calendar within the span of a week,” said Rick Cordella, President, NBC Sports. “With such a complex undertaking for our team, Comcast Business’ design and management of the infrastructure has given us full confidence that we can deliver a best-in-class presentation.”
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For the Winter Olympics, NBCUniversal is presenting more than 3,200 hours of coverage – including 2,500+ hours of streaming and every one of the 116 medal events live on Peacock. Comcast Business will power the live production network connecting NBCUniversal’s studios and venues in Italy with operations centers in the United States. This modern production approach enables remote and at‑home production capabilities, improving operational efficiency and resiliency while ensuring high picture quality for audiences watching around the globe.
“We’re proud to power the backbone of NBCUniversal’s live broadcasts on some of the world’s biggest stages this February,” said Ed Zimmermann, President, Comcast Business. “Our role is to design and manage the resilient, high-performance networks these moments demand – so producers can focus on storytelling, knowing the infrastructure behind every live feed is engineered, monitored, and ready when it matters most.”
This work represents another chapter in Comcast Business’s long-standing role supporting NBCUniversal’s most-watched live events, including prior Super Bowls and Olympic Games, and reflects the company’s continued investment in infrastructure designed for time-critical, large-scale events.
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