Peachtree Adds Industry Vets Aaron Siuda SVP Marketing, Andrew Hingley VP Artist Relations & Development

Why It Matters

The appointments give Peachtree senior talent with proven networks, accelerating its growth and enhancing artist‑first capabilities in a competitive live‑music market.

Key Takeaways

• Aaron Siuda brings 25+ years live‑event marketing experience
• Andrew Hingley adds decades of show production and talent buying
• Hires strengthen Peachtree’s national expansion strategy
• Both previously held senior roles at Live Nation
• Veteran leadership expected to boost artist‑first initiatives

Pulse Analysis

Peachtree Entertainment, a Nashville‑based concert promoter, has been expanding its reach beyond the Southeast, targeting larger national tours and festival partnerships. In an industry where brand recognition and artist relationships drive ticket sales, the company’s recent hires signal a strategic push to deepen its marketing muscle and artist services. By bringing in Aaron Siuda, whose 25‑year track record includes senior roles at Live Nation, Peachtree gains a marketer adept at regional campaign orchestration, data‑driven audience targeting, and cross‑platform promotion—key levers for scaling ticket revenue in today’s fragmented media landscape.

Andrew Hingley’s appointment as VP of artist relations and development adds a complementary layer of expertise. Hingley’s decades of experience producing hundreds of shows annually, coupled with his tenure as a talent buyer for Live Nation and ownership of the iconic Eddie’s Attic venue, equips him with deep insights into artist needs, venue negotiations, and tour logistics. His background as a former professional soccer player also underscores a unique perspective on athlete‑entertainer crossover opportunities, potentially opening new revenue streams through sports‑entertainment collaborations.

Together, Siuda and Hingley reinforce Peachtree’s ambition to compete with larger promoters by offering a more artist‑first approach, which can attract higher‑profile acts seeking personalized support. Their combined networks promise stronger booking pipelines and more effective marketing campaigns, positioning Peachtree to capture a larger share of the post‑pandemic live‑music resurgence. As the concert promotion sector consolidates, the infusion of veteran leadership may prove pivotal for Peachtree’s sustained growth and differentiation in a crowded market.