UAAP Extends Media Partnership with Cignal
Why It Matters
The deal solidifies UAAP’s media footprint, boosting fan access and sponsor value while cementing Cignal’s leadership in Philippine sports broadcasting.
Key Takeaways
- •UAAP renews five‑year media deal with Cignal through 2031.
- •Coverage will span One Sports, UAP Varsity Channel, and streaming platforms.
- •Partnership began in 2020, enhancing free‑to‑air and cable access.
- •League officials and Signal executives signed contract on Friday.
- •Extended deal aims to improve multi‑sport broadcasting quality.
Summary
The University Athletic Association of the Philippines (UAAP) announced a five‑year extension of its media partnership with Cignal, securing broadcast rights through Season 93, slated for 2031. The renewal was formalized on Friday, with UAAP Chairman Richard Ang representing the league and Media Quest chairman Manuel V. Pangilinan and CEO Ricky Vargas signing on behalf of Cignal.
The agreement ensures that UAAP games will continue to be aired across Cignal’s portfolio, including One Sports on free‑to‑air television, the UAP Varsity Channel on cable, and the Filipinas live streaming service. Since the partnership’s inception in 2020, the collaboration has broadened the league’s visibility, delivering multi‑sport coverage to a nationwide audience.
During the signing, league officials emphasized their gratitude, stating, “We’re very glad and privileged to extend our coverage of UAAP. We promise to improve the coverage of the sports that fall under the wing of the association.” The executives highlighted plans to enhance production quality and expand digital engagement.
The extension positions UAAP to capitalize on growing demand for collegiate sports content, offering sponsors deeper exposure and fans more accessible viewing options. It also reinforces Cignal’s strategy to dominate sports broadcasting in the Philippines, potentially driving higher advertising revenues and subscriber growth.
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