
Hospitality Hangout
The Bagel That Broke the Internet: Tory Bartlett and the Rise of PopUp Bagels
Why It Matters
The conversation highlights how a simple, well‑executed food concept can explode into a cultural phenomenon, offering a roadmap for entrepreneurs looking to scale with pop‑ups and tech integration. It underscores the importance of cross‑functional hospitality experience and AI tools in creating personalized, repeatable guest experiences—key trends shaping the future of the restaurant industry.
Key Takeaways
- •Built Hospitality offers AI-driven guest loyalty platform for restaurants.
- •Jimmy Frischling rose from dishwasher to CEO of Pop‑Up Bagels.
- •Hospitality work teaches diverse skills: HR, finance, operations, teamwork.
- •Pop‑Up Bagels grew rapidly via franchise partnerships and private equity.
- •Early bagel experiences inspired brand’s unique “grip, rip, dip” concept.
Pulse Analysis
The episode opens with a deep dive into Built Hospitality, an AI‑powered platform that unifies reservations, guest preferences, VIP management, and payments. By leveraging an intelligent concierge, restaurants can anticipate individual tastes, deliver timely personalized offers, and turn first‑time diners into repeat regulars. This technology addresses a growing demand for data‑driven loyalty solutions in the highly competitive hospitality sector, positioning Built as a strategic tool for operators seeking to enhance guest experiences and boost revenue.
Host Jimmy Frischling shares his remarkable journey from washing dishes at Hooters to becoming CEO of the fast‑growing Pop‑Up Bagels brand. His story illustrates how frontline hospitality roles cultivate a broad skill set—ranging from human resources and finance to crisis management—effectively serving as a boot camp for future leaders. The conversation underscores the industry’s reputation as a "team sport," where collaboration, discipline, and adaptability are forged daily, preparing individuals for executive responsibilities across any business landscape.
The discussion then shifts to Pop‑Up Bagels’ explosive expansion, driven by strategic franchise partnerships and backing from private‑equity firms like Roark Capital. By combining a nostalgic "grip, rip, dip" bagel experience with modern pop‑up concepts, the brand has scaled to multiple high‑traffic locations, generating multi‑million‑dollar revenues per store. This growth model highlights the power of leveraging franchisee capital, operational expertise, and brand storytelling to capture market share quickly. As the hospitality industry continues to evolve, the episode illustrates how innovative concepts, technology, and seasoned leadership converge to shape the next generation of dining experiences.
Episode Description
Tory Bartlett joins the conversation to break down the rise of PopUp Bagels and what it takes to turn a simple product into a cultural phenomenon. From washing dishes at Hooters to leading one of the fastest-growing brands in hospitality, he shares the journey behind building a business rooted in energy, simplicity, and experience.
The discussion explores how PopUp Bagels disrupted a legacy category by focusing on a limited menu, operational efficiency, and a highly engaging in-store experience. From long lines that feel like part of the product to organic growth fueled by collaborations and community, Tory breaks down how the brand scaled rapidly without relying on traditional marketing or paid promotion.
Along the way, the conversation dives into franchising strategy, the importance of choosing the right partners, and how maintaining brand consistency goes beyond product into culture and execution. The episode also highlights how authenticity, discipline, and a clear point of view can turn a neighborhood concept into a nationally expanding brand.
Episode Credits:
Sponsored by: DirecTV
Produced by: Branded Hospitality Media
Hosted by: Michael Schatzberg, Jimmy Frischling
Producer: Julie Zucker
Creative Director: Adam Levine
Show Runner: Drewe Raimi
Post Production: Three Cheers Creative
www.thehospitalityhangout.com
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