Amid Fundraise Struggles, Neobank Fi Pivots to B2B Offerings

Why It Matters

The move signals a broader trend of neobanks leveraging deep tech to capture enterprise revenue, reshaping competitive dynamics in the fintech ecosystem.

Key Takeaways

• Fi pivots from consumer banking to AI-driven B2B solutions
• Raised $147 million; valuation $520‑550 million as of 2022
• 2023 layoffs cut ~10% staff; further role changes expected
• Six‑month runway; exploring acquisition talks with Jupiter, Slice, Razorpay
• Focus on deep tech may attract enterprise fintech partnerships

Pulse Analysis

Fi’s recalibration reflects the mounting pressure on consumer‑centric neobanks to find sustainable growth paths. After a $147 million capital influx and a valuation hovering around half a billion dollars, the company faced a funding slowdown that forced a hard look at its core competencies. By spotlighting deep technology, artificial intelligence, and complex system development, Fi aims to transition its engineering talent into a B2B playbook, offering AI‑enhanced banking infrastructure to startups and large enterprises that demand rapid, scalable solutions.

The broader fintech landscape is witnessing a surge in demand for AI‑powered back‑office tools, from credit underwriting to real‑time compliance monitoring. Fi’s pivot positions it to compete with established B2B fintech providers while also differentiating through its consumer‑grade user experience. Potential acquisition interest from players like Jupiter, Slice, and Razorpay underscores the strategic value of Fi’s technology stack, suggesting that larger platforms see merit in integrating AI capabilities rather than building them from scratch. This consolidation trend could accelerate the maturation of AI services across the sector, driving efficiency gains for banks and non‑bank financial institutions alike.

With a six‑month runway, Fi’s immediate focus will be on preserving cash while proving its B2B proposition to prospective clients and investors. Success hinges on converting existing engineering assets into marketable products and navigating the cultural shift from a consumer brand to an enterprise solutions provider. If Fi can secure a strategic partner or acquisition, it may extend its longevity and deliver a blueprint for other neobanks grappling with similar funding constraints. Conversely, failure to monetize its AI offerings could accelerate consolidation, leaving the market to absorb its talent and technology through mergers or talent‑acquisition deals.

Amid fundraise struggles, neobank Fi pivots to B2B offerings

Neobank Fi Shifts Strategy Towards B2B Offerings, CEO Sujith Narayanan Says

New Update

Neobank Fi is shifting its strategy towards B2B offerings, CEO Sujith Narayanan said in a LinkedIn post. The Bengaluru‑based company has faced fund‑raise challenges and other operational issues in recent months.

In the LinkedIn post, Narayanan said the company undertook an internal review to assess where it delivers its strongest problem‑solving. He said the leadership team identified deep technology, artificial intelligence, and complex system development as Fi’s core strengths.

Fi, which provides millennial‑focused digital banking solutions with savings accounts, has raised around $147 million to date and was valued in the range of $520 million to $550 million after its last tranche in July 2022.

Narayanan added that Fi’s next chapter will focus on the intersection of AI and B2B, with an emphasis on building technology solutions for startups and large enterprises. He said this strategic realignment will lead to the sunsetting of some products, which will impact certain roles within the company.

This is not the first round of layoffs at Fi. In 2023, the company laid off around 10 percent of its workforce, or about 30 employees, citing strategic restructuring.

Narayanan said these decisions are related to how the company needs to be structured going forward and are not linked to individual performance or talent. He also said the shift does not take away from Fi’s consumer journey and that its previous products and customer experiences contributed to the company’s evolution.

Separately, sources told Entrackr that Fi is also exploring a potential acquisition and currently has a runway of around six months. According to sources, the company has held acquisition discussions with Jupiter, Slice, and Razorpay, though the talks did not go through.

Entrackr has reached out to Fi for comment.