
Limiting stablecoin rewards could erode a major revenue stream for Coinbase and reshape the competitive landscape between U.S. crypto firms and global digital‑currency players.
The U.S. Congress is poised to advance a market‑structure bill that builds on the 2025 GENIUS Act, which already barred stablecoin issuers from offering direct interest to holders. Lawmakers are now debating whether to extend that prohibition to platforms like Coinbase that distribute rewards tied to user balances. Coinbase’s leadership has signaled that any expansion beyond transparency requirements would be a deal‑breaker, given that its stablecoin‑related incentives underpin a multi‑billion‑dollar revenue stream.
Stablecoin rewards have become a strategic differentiator for crypto exchanges, with Coinbase One subscribers enjoying a 3.5 % yield on holdings. Analysts estimate that stablecoin‑related activities could contribute roughly $1.3 billion to Coinbase’s 2025 earnings, highlighting why the firm is mobilizing its lobbying apparatus. If the bill limits rewards to entities holding a national trust charter or other banking licenses, Coinbase could lose a competitive edge, potentially driving users toward platforms that can still offer yields, including foreign digital‑currency services such as China’s digital yuan.
Beyond Coinbase, the broader industry faces a crossroads between innovation and regulatory certainty. Traditional banking groups argue that crypto‑based yields siphon deposits from banks, reducing loanable funds for small businesses and consumers. Conversely, crypto advocates contend that reward mechanisms stimulate market participation and spur technological advancement. The outcome of this legislative debate will shape the United States’ position in the global digital‑finance arena, influencing everything from capital allocation to the pace of stablecoin adoption.
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