EToro Brings 24/5 Trading to Selected Smart Portfolios, Including BigTech and Magnificent-7

Why It Matters

Continuous trading expands market participation beyond U.S. hours, boosting eToro’s appeal to global investors and increasing potential fee revenue.

Key Takeaways

• Four Smart Portfolios now trade 24/5
• Extended hours cover Sunday 20:05 to Friday 16:00 ET
• One-third of eToro trades occur outside regular sessions
• Recurring copy feature automates investments in eligible portfolios

Pulse Analysis

Extended‑hours trading has shifted from a niche service to a mainstream expectation among retail brokers. eToro’s rollout of 24/5 access for its flagship Smart Portfolios aligns the platform with competitors like Robinhood and Interactive Brokers, which have long offered after‑hours sessions. The move responds to a clear demand signal: investors in Asia and Europe seek to react to U.S. market news during their own business day, reducing reliance on overnight price gaps and enhancing portfolio responsiveness.

Smart Portfolios bundle thematic exposure—such as the tech‑heavy BigTech or dividend‑focused Buybacks—under algorithmic rules, simplifying diversification for retail users. By extending their tradable window, eToro enables investors to adjust positions around earnings releases or macro events without waiting for the next market open. However, off‑hour liquidity remains thinner, leading to wider spreads and potential slippage, so traders must weigh the convenience against execution risk. The newly added recurring‑copy feature further streamlines systematic investing, allowing users to dollar‑cost average into these strategies on a set schedule.

For eToro, the expanded schedule is a strategic lever to capture a larger share of global trading volume. With one‑third of its activity already occurring outside regular hours, the firm can monetize higher order flow through spread capture and subscription fees for Smart Portfolios. The broader industry implication is a reinforcing feedback loop: as more platforms enable near‑continuous trading, investor expectations rise, prompting legacy brokers to upgrade infrastructure and compliance frameworks. Ultimately, eToro’s 24/5 Smart Portfolio offering signals a maturing retail market where flexibility and thematic exposure are becoming core competitive differentiators.