EToro Launches Shareholder Engagement Initiative in Partnership with Stockperks
•February 16, 2026
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Companies Mentioned
eToro
Why It Matters
The initiative transforms passive shareholders into active partners, strengthening brand loyalty and potentially boosting user retention. It also signals a broader industry trend toward using loyalty technology to deepen retail investor relationships.
Key Takeaways
- •eToro partners with Stockperks for shareholder loyalty program
- •Initiative offers education, events, direct leader access
- •Targets 40M users, enhancing retail investor engagement
- •Leverages loyalty tech to build year‑round community ties
- •Positions eToro as voice of global retail investors
Pulse Analysis
eToro’s latest move reflects a growing recognition that retail investors crave more than transactional access to markets. As a social‑trading platform with 40 million users, eToro has built its brand on community interaction, but the competitive landscape now demands deeper, data‑driven relationships. By introducing a structured shareholder engagement program, the company not only rewards ownership but also creates a feedback loop that can inform product development, risk management, and compliance strategies.
The partnership with Stockperks brings sophisticated loyalty‑tech to the table, turning shareholder data into personalized experiences. Stockperks’ marketplace connects public firms with their investors through reward mechanisms, educational modules, and exclusive events. For eToro, this means delivering curated content—such as market insights from internal analysts or live Q&A sessions with executives—directly to shareholders, fostering a sense of ownership beyond mere equity stakes. The technology also enables real‑time tracking of engagement metrics, allowing eToro to refine its outreach and measure the impact on user retention and platform activity.
Industry observers see this as a bellwether for the fintech sector, where the line between investor and community member is increasingly blurred. As regulators emphasize transparency and firms vie for the loyalty of a digitally native audience, loyalty platforms like Stockperks could become standard tools for capital‑raising and brand differentiation. eToro’s initiative not only strengthens its own ecosystem but also sets a precedent for other platforms seeking to embed shareholders into their growth narrative, potentially reshaping how retail capital is cultivated and retained.
eToro Launches Shareholder Engagement Initiative in Partnership with Stockperks
eToro, the social investing platform, launches a new shareholder engagement initiative in partnership with Stockperks to deepen its relationship with retail investors.
The initiative is designed to treat retail investors not merely as market participants, but as active partners in the financial system. Eligible eToro shareholders will be invited to engage more deeply with the company through exclusive educational content, access to events, and direct opportunities to hear from company leaders and market experts.
A community-first approach
Yoni Assia, CEO and co-founder of eToro
Since its founding in 2007, eToro has prioritised a community-driven approach, leveraging technology to enable investors to share knowledge and grow collectively. This new programme sits alongside existing schemes such as the eToro Club, aiming to bring shareholders closer to the company they own.
Yoni Assia, CEO and co-founder of eToro, commented on the strategic importance of the retail investor community: “Retail investors helped build eToro and will continue to shape our journey. This initiative is not about rewards in isolation, it’s about strengthening our relationship with the community, connecting with our shareholders, and continuing to build a platform where people can participate in global markets together.”
Leveraging loyalty tech
Agnies Watson, CEO and co-founder of Stockperks
The partnership utilises the Stockperks platform, a marketplace dedicated to connecting public companies with their retail shareholders through loyalty and rewards strategies.
Agnies Watson, CEO and co-founder of Stockperks, added: “eToro has been at the forefront of democratizing investing and making financial markets more accessible to everyone… By leveraging our platform, eToro will be able to deepen its engagement with their retail investors year-round, providing them with exclusive educational benefits and insights that showcase their expertise and innovation.”
The move reflects eToro’s broader vision of combining technology with human connection, ensuring that as the platform scales—now boasting 40 million registered users across 75 countries—it remains the “voice of retail investors globally”.
The post eToro Launches Shareholder Engagement Initiative in Partnership with Stockperks appeared first on The Fintech Times.
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