How the Principles of the Planogram Can Apply to Payments

Summary

The episode explores how retailers' planogram strategies—optimizing shelf space based on sales data—can be applied to payment orchestration, arguing that merchants should selectively adopt payment methods that maximize approval rates while controlling back‑office costs. Don Apgar explains that, like stocking popular product sizes, merchants must balance the benefits of adding payment connections against the operational complexity and expense of managing multiple processors. He emphasizes using transaction data to assess the ROI of each payment option, ensuring the payment experience serves the most customers without unnecessary overhead.