By turning onboarding into a revenue‑driving, client‑centric capability, banks can differentiate themselves, accelerate growth, and mitigate compliance risk.
RBC Capital Markets is re‑engineering its client onboarding to position it as a competitive advantage rather than a mere compliance exercise. Lori Messer, global head of business and client services, emphasizes that a frictionless onboarding experience showcases the bank’s service quality and strengthens client relationships.
The bank leverages a suite of technologies—automated document collection, digital identity creation, intelligent document processing, ID verification, rules engines, and intuitive internal UIs—to accelerate the lifecycle. KPI tracking focuses on time‑to‑onboard, automation percentage, and direct stakeholder feedback, allowing continuous refinement of the process.
Messer stresses three guiding principles: frame KYC transformation as business enablement, align policy, data, and operating models before selecting technology, and secure sponsorship from compliance, AML, and operations teams. She notes that “the best measurement is feedback from your stakeholders,” underscoring a client‑centric mindset.
For the broader industry, RBC’s approach illustrates that integrating technology with governance and cross‑functional buy‑in can reduce friction, boost revenue‑generating client acquisition, and set a new standard for operational excellence in investment banking.
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