How Ugnė Buraciene Has Led Payabl. To the Big Leagues

Why It Matters

Payable’s merchant‑centric strategy combined with a proactive stance on diversity, fraud and AI sets a benchmark for fintech firms, influencing how e‑commerce merchants manage risk and inclusivity.

Key Takeaways

• Payable prioritizes merchant‑centric payment and banking solutions for e‑commerce.
• Diversity requires early education and multi‑level organizational implementation.
• Tech sector faces persistent gender gaps despite fintech growth.
• Fraud risk escalates with advancing technology, demanding proactive merchant safeguards.
• AI developments are closely monitored for future payment applications.

Summary

In a recent fireside chat, Ugnė Buraciene, group CEO of Payable, outlined the fintech’s core mission and its rapid ascent to the “big leagues.” Payable positions itself as a merchant‑focused payment service provider, offering end‑to‑end payment and banking solutions tailored for e‑commerce businesses.

Buraciene emphasized that Payable’s differentiation lies in listening to merchants, but she also turned to broader industry issues. She described diversity and inclusion as a multi‑factor problem that must begin with early education and be embedded at multiple organizational levels. She noted that gender gaps persist across tech, including fintech, and that there is no single “right” solution.

Key excerpts underscored the challenges: “The challenges are the same for any tech industry,” she said, adding that regulatory hurdles, fraud, and emerging AI technologies are reshaping risk landscapes. She warned that fraud is accelerating with technological advances and that merchants need proactive safeguards.

The conversation signals that Payable will invest in AI monitoring and fraud prevention while championing inclusive hiring practices. For merchants, the message is clear: a partner that understands their needs and anticipates regulatory and security shifts can be a competitive advantage in an increasingly crowded payments market.

Original Description

What does it take to build a leading global payments company?

At Merchant Payments Ecosystem (MPE) 2024 in Berlin, we sat down with Ugnė Buraciene, Group CEO of payabl., to discuss leadership, payments innovation, diversity in fintech, fraud prevention, and the future of AI.

With more than 15 years of experience across banking and payments ecosystems, Ugnė has played a key role in transforming payabl. into a leading international payments provider. During this conversation, she shares her thoughts on the industry's biggest challenges and opportunities.

Topics covered in this interview include:

• Leadership lessons from scaling payabl.

• Diversity and inclusion in fintech

• Women in payments and financial services

• Fraud prevention and risk management

• Digital transformation in payments

• Practical applications of AI in fintech

• International expansion and growth strategies

• Key trends shaping the payments industry

As a member of the European Women Payments Network (EWPN), Ugnė is passionate about creating more opportunities for women in fintech. She explains why diversity and inclusion require action at multiple levels, including education, mentorship, and industry visibility.

The conversation also explores the growing role of artificial intelligence in financial services. While AI remains one of the industry's hottest topics, Ugnė believes the next phase will focus on practical applications that deliver measurable business value.

Discover more :

https://ffnews.com/fintech-tv/event/2024/merchant-payments-ecosystem-2024/how-ugne-buraciene-has-led-payabl-to-the-big-leagues-ff-news-at-mpe-2024/

@EmpiriaGroup