Endless Food Co’s Bean-Free Chocolate Bags Major Distribution Deal in Denmark

Why It Matters

By opening a major foodservice channel, the deal accelerates adoption of sustainable chocolate alternatives in a market facing cocoa shortages and price volatility, giving restaurants a low‑carbon, ready‑to‑use ingredient.

Key Takeaways

• Dagrofa Foodservice will distribute THIC to professional kitchens nationwide
• THIC uses up to 40% upcycled brewery and oat‑milk waste
• Life‑cycle analysis shows 84% lower carbon footprint than dark chocolate
• Chocolate price spikes and cocoa shortages boost demand for bean‑free alternatives
• Endless plans 3,800 sq ft plant to produce 20 tonnes monthly

Pulse Analysis

The chocolate industry is under increasing scrutiny for its high carbon footprint, deforestation links, and volatile commodity prices. Endless Food Co’s THIC tackles these challenges by repurposing by‑products such as brewer’s spent grain, cacao husks and oat‑milk pulp—materials that would otherwise become waste. By mimicking traditional chocolate processing, THIC delivers familiar taste and texture while achieving an 84% reduction in lifecycle emissions, positioning it as a compelling option for chefs seeking sustainable menu ingredients.

Securing a distribution partnership with Dagrofa Foodservice dramatically expands THIC’s reach, moving the product from niche retail shelves into the heart of Denmark’s professional kitchen ecosystem. Foodservice channels demand bulk‑ready formats that integrate seamlessly into existing recipes, and THIC’s blocks, granules and powders meet that need without altering cooking times. As Danish restaurants and institutional cafeterias chase greener procurement goals, the deal offers a scalable, low‑carbon ingredient that aligns with both cost pressures from soaring cocoa prices and consumer expectations for environmentally responsible food.

The move also signals broader market momentum for bean‑free chocolate alternatives. Competitors such as Voyage Foods, Planet A Foods and Compound Foods are courting confectionery giants, while investors eye upcycled food tech as a growth frontier. Endless Food’s planned 3,800 sq ft manufacturing hub, capable of 20 tonnes per month, will cement its position as a leading supplier in Europe. If the Danish rollout proves successful, the model could be replicated across other foodservice networks, accelerating the shift toward climate‑smart confectionery on a global scale.