Jones Soda (CSE | OTCQB: JSDA) on Brand Evolution, Strategic Refocus & Growth Initiatives for 2026

Why It Matters

The refocused strategy and high‑profile collaborations position Jones Soda for accelerated revenue growth, making it a compelling micro‑cap opportunity for investors seeking exposure to innovative, niche beverage brands.

Key Takeaways

• Jones Soda celebrates 30th anniversary, refocusing on core segments.
• CEO Scott Harvey leverages food‑service background to drive growth.
• Strategy narrows to glass bottles, modern and adult product lines.
• Partnerships with Fallout, Crayola, Folds of Honor fuel brand buzz.
• New “rocket” limited‑edition glass bottles target millennial nostalgia.

Summary

Jones Soda (CSE:JSDA, OTCQB:JSDA) used a Planet Micro Cap interview to outline its brand evolution and growth roadmap through 2026, marking its 30‑year anniversary while announcing a strategic refocus on three core segments – core craft soda, glass‑bottle offerings, and modern/adult product lines.

The CEO, Scott Harvey, highlighted a disciplined go‑to‑market plan that abandons “bright‑and‑shiny” distractions in favor of deeper penetration in existing channels. Initiatives include expanding zero‑sugar and spiked variants, leveraging limited‑edition collaborations such as Fallout’s “rocket” glass bottles, and strengthening partnerships with Crayola and Folds of Honor to drive consumer engagement.

Harvey emphasized the brand’s unique consumer‑generated labeling and a “four walls, four blocks, four miles” rollout philosophy, using guerrilla tactics, social‑media influencers, and localized marketing to amplify awareness. The Fallout partnership, featuring numbered glass bottles, exemplifies how nostalgia and millennial culture are being harnessed for viral growth.

If execution matches the outlined cadence, Jones Soda could transition from a niche craft soda to a scalable niche‑premium brand, offering investors exposure to a differentiated CPG play with upside potential in both retail and specialty channels.

Original Description

In this interview, Scott Harvey, CEO of Jones Soda Co. (CSE: JSDA) (OTCQB: JSDA), shares insights into the company's history, unique branding, product innovation, and growth strategies. Discover how Jones Soda leverages consumer engagement, strategic partnerships, and market focus to drive future expansion.

Chapters:

00:00 Introduction to Jones Soda Co.

02:07 The Unique Identity of Jones Soda

05:28 Leadership and Strategic Direction

07:44 Value Catalysts for Growth

09:32 Leveraging Millennial Nostalgia

Jones Soda Co. will be presenting at the upcoming Planet MicroCap Las Vegas 2026 powered by MicroCapClub. Register to attend here: https://www.meetmax.com/sched/event_130817/conference_home.html

For more information about Jones Soda Co., please visit: https://ir.jonessoda.com/

The interview may contain forward looking statements about Jones Soda Co. See Jones Soda Co.'s periodic filings with SEDAR and the Securities and Exchange Commission for more complete information.

About Jones Soda Co.

Jones Soda Co.® (CSE: JSDA, OTCQB: JSDA) is a leading craft soda manufacturer. The Company markets and distributes premium craft sodas under the Jones® Soda brand. Jones' mainstream soda line is sold across North America in glass bottles, cans and on fountain through traditional beverage outlets, restaurants and alternative accounts. The Company is headquartered in Seattle, Washington. For more information, visit www.jonessoda.com, www.myjones.com, or https://gomaryjones.com.

Planet Microcap hosts the highest quality in-person microcap events in North America. The mission is to bring the best microcap investors, companies, and allocators together to gather, connect, and grow.; visit https://planetmicrocap.com/ to learn more about our Las Vegas and Toronto events.

This presentation is for informational purposes only and should not be construed as a recommendation to purchase or sell any security referenced herein. Planet MicroCap Holdings LLC and MicroCapClub LLC (collectively, “we” or “our”) are not licensed brokers nor registered investment advisors. We, our partners, contractors, members, subscribers, guests, or affiliates may or may not hold positions in one or more of the securities mentioned in this presentation and may trade in such securities at any time. We may have received cash compensation from one or more participants for presenting at past, present, or future events. We recommend you consult a licensed investment adviser, broker, or legal counsel before purchasing or selling any securities referenced in this presentation.