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HomeBusinessGlobal EconomyPodcastsTariffs Ineffective Against US Trade Deficit? & Family Feud Over Reese’s Recipe
Tariffs Ineffective Against US Trade Deficit? & Family Feud Over Reese’s Recipe
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Morning Brew Daily

Tariffs Ineffective Against US Trade Deficit? & Family Feud Over Reese’s Recipe

Morning Brew Daily
•February 20, 2026•28 min
0
Morning Brew Daily•Feb 20, 2026

Why It Matters

Understanding the inefficacy of tariffs informs policymakers and investors about the complexities of trade economics, while the Reese’s controversy underscores consumer concerns over product quality and brand heritage. The highlighted corporate moves—Etsy’s divestiture and Amazon’s volatility—signal shifting dynamics in e‑commerce and investment strategies, making the episode especially relevant for anyone tracking market trends.

Key Takeaways

  • •Tariffs raised to 13% barely reduced US trade deficit.
  • •Mid‑size US firms absorbed 90% of tariff costs.
  • •Importers shifted from China to Mexico, Vietnam, Taiwan.
  • •Hershey’s altered Reese’s recipes, sparking consumer backlash.
  • •Etsy sold Depop to eBay, cutting $400M loss.

Pulse Analysis

The episode opens with a deep dive into the United States’ trade deficit, showing that Trump‑era tariffs—averaging 13% last year—failed to move the needle. Despite higher duties, the deficit stayed near $901.5 billion, largely because importers rerouted shipments to lower‑tariff partners such as Mexico, Vietnam, and Taiwan. New JP Morgan and New York Fed research reveals that 90 percent of the tariff burden landed on midsize American businesses, inflating costs without delivering the promised reduction in imports. A pending Supreme Court decision on the administration’s emergency‑authority use adds further uncertainty for policymakers and investors.

Switching to consumer goods, the hosts examine Hershey’s recent recipe adjustments that triggered a public outcry from Brad Reese, grandson of the original Reese’s creator. While Hershey insists the classic Peanut Butter Cup formula remains unchanged, it admits to reformulating other Reese’s variants to address rising cocoa prices and evolving taste trends. The discussion highlights how nostalgia can amplify perceived flavor shifts and underscores the importance of precise labeling—milk‑chocolate standards demand specific cocoa‑liquor and milk‑solid percentages. The controversy illustrates the delicate balance brands must strike between cost management, product innovation, and preserving legacy brand equity.

The final segment turns to e‑commerce strategy, noting Etsy’s $1.2 billion sale of Depop to eBay—a move that erased a $400 million acquisition loss but aligns both companies with the booming second‑hand fashion market. Analysts praise the deal as a win‑win: eBay gains a Gen‑Z gateway, while Etsy refocuses on its core marketplace. Meanwhile, Amazon’s aggressive $200 billion AI‑infrastructure spend sparked a nine‑day stock decline, reminding investors that capital‑intensive growth bets can quickly erode market confidence. Together, these stories illustrate how tariff policy, product stewardship, and strategic pivots shape today’s corporate landscape.

Episode Description

Episode 784: Neal and Toby discuss the swelling trade deficit despite Trump’s aggressive tariffs. Then, the grandson of the Reese’s Peanut Butter Cup inventor is publicly criticizing Hershey’s for skimping out for cheaper ingredients. Also, Etsy sells its secondhand marketplace to eBay, which is a move investors are cheering for, making it the Stock of the Week. Meanwhile, Amazon finally snaps its 9-day losing streak that resulted in losing $450B in market value, making it the Dog of the Week. 

Learn more about FlavCity at https://go.shopflavcity.com/mbds 

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