Partaking in Ananas Ananas’ Site-Specific Food Installation for Casa Laveni

Why It Matters

The installation demonstrates how immersive food art can elevate brand perception and attract design‑savvy guests, a growing trend in boutique hospitality.

Key Takeaways

• Ananas Ananas created marzipan cherries and plums for Casa Laveni opening
• Installation paired edible art with real strawberries on stainless‑steel tableware
• Event coincided with Milan Design Week, attracting design‑focused clientele
• Immersive food experience reinforces boutique hotel’s luxury and experiential branding

Pulse Analysis

Ananas Ananas, the Mexico‑Los Angeles food‑art studio founded by Verónica González and Elena Petrossian, leveraged Milan Design Week to debut a tactile, edible installation at Casa Laveni. By sculpting marzipan into cherry‑ and plum‑shaped forms and juxtaposing them with fresh strawberries on sleek stainless‑steel platters, the studio turned a simple aperitivo into a participatory art piece. This approach aligns with the broader shift toward multisensory experiences in luxury hospitality, where guests seek more than accommodation—they crave memorable, Instagram‑ready moments that blend gastronomy with design.

The Casa Laveni opening illustrates how boutique hotels are using experiential marketing to differentiate themselves in a crowded market. The installation’s placement in the historic lobby, alongside a subterranean cinematic tableau by Crosby Studios, created a dual‑layered narrative that appealed to design professionals, influencers, and affluent travelers. Such immersive environments not only generate buzz during high‑profile events like Milan Design Week but also extend the hotel’s story across social media platforms, driving organic reach and reinforcing its premium positioning.

Looking ahead, the success of Ananas Ananas’s food‑art showcase signals a rising demand for collaborative art‑food projects in the hospitality sector. Brands that integrate edible art, interactive installations, and curated design experiences can command higher perceived value and foster deeper emotional connections with guests. As consumers increasingly prioritize experience over material goods, hotels that invest in such sensory storytelling are likely to see stronger loyalty, higher average daily rates, and a competitive edge in the luxury market.