Essentialism: Do Less Better

Summary

The episode dives into Greg McKeown’s *Essentialism*, arguing that in an age of GenAI the real scarcity is disciplined choice. It emphasizes living by design, applying the 80/20 principle, and making strategic trade‑offs—essentially deciding what not to do—to focus on high‑impact work. The host shares personal experiments, practical heuristics like “Hell yeah or no,” and coaching prompts to help listeners identify their core strengths, eliminate low‑value tasks, and protect their time. The overall takeaway is that saying no deliberately frees the bandwidth needed for meaningful, creative contribution.