Data#3 Promotes Craig Ellis to WA General Manager

Why It Matters

Ellis’s appointment ensures continuity and deep market knowledge in a key growth region, strengthening Data#3’s ability to capture high‑value infrastructure and AI projects. It signals the firm’s commitment to delivering outcomes‑focused services amid rising competition in the Australian IT market.

Key Takeaways

• Craig Ellis promoted to Data#3 WA general manager after eight years.
• Ellis succeeded Vince Troth, who left after less than a year.
• Ellis known for executive‑level customer engagement and outcomes focus.
• Expertise includes complex services, security and AI solutions.
• Focus on strengthening team performance and customer outcomes in WA.

Pulse Analysis

Data#3, a publicly listed Australian IT services firm, has built a reputation for delivering infrastructure, cloud and security solutions to enterprises across the country. Western Australia represents a strategic growth hub, driven by mining, resources and government digital transformation projects that demand robust, outcomes‑focused IT services. The state’s unique regulatory environment and remote‑site challenges make local expertise a competitive advantage. By reinforcing its leadership team in WA, Data#3 signals confidence in capturing a larger share of this high‑value market while supporting customers’ digital agendas.

Craig Ellis, who joined Data#3 eight years ago, has risen through the ranks by managing infrastructure solutions and cultivating executive‑level relationships. His promotion to general manager follows the brief tenure of Vince Troth, underscoring the company’s desire for continuity and deep market knowledge. Ellis’ portfolio includes complex services environments, cybersecurity, and emerging AI capabilities—areas that align with WA clients’ need to protect critical assets while accelerating innovation. By placing a proven leader at the helm, Data#3 aims to translate technical expertise into measurable business outcomes for its regional customers.

The appointment arrives as Australian enterprises increasingly prioritize cloud migration, data sovereignty and AI‑driven analytics, sectors where Data#3 has invested heavily. With Ellis steering the WA operation, the firm can deepen partnerships with mining conglomerates, government agencies and mid‑market firms seeking end‑to‑end service models. Competitors such as Telstra and IBM are also expanding their local footprints, so a stable leadership presence could be a differentiator. Observers expect Data#3 to leverage Ellis’ customer‑centric approach to win new contracts and reinforce existing ones, bolstering revenue growth in the coming fiscal year.