International Motors Promotes New Network Boss as Chris Graham Retires

Why It Matters

The leadership shift positions IML to accelerate dealer network growth amid rapid electrification, strengthening its market share in the UK and Ireland. It also signals continuity in a business that has built over 400 dealer relationships under Graham’s tenure.

Key Takeaways

• Kevin Green promoted to head network development at International Motors.
• Green brings 25+ years experience, including premium German brands.
• IML oversees Subaru, Isuzu, GWM, and new Foton LCV range in UK.
• New appointments aim to expand dealer network for EV and PHEV models.
• Chris Graham retires after 28 years, having appointed 400+ dealers.

Pulse Analysis

International Motors’ promotion of Kevin Green marks a strategic handover at a pivotal moment for UK automotive retail. Green’s extensive background—spanning premium German marques and recent operational roles at Subaru UK—equips him to steer IML’s network development as the company diversifies its brand portfolio. By consolidating leadership under Green, IML aims to streamline franchise representation across Subaru, Isuzu, GWM and the newly added Foton light‑commercial vehicles, reinforcing its position as a multi‑brand distributor.

The timing aligns with a surge in electric and plug‑in hybrid offerings, notably the upcoming launch of Mitsubishi’s Outlander PHEV and the L200 pickup. Green’s mandate to grow and consolidate dealer networks directly supports IML’s ambition to capture emerging demand for low‑emission models. Recent promotions of Ben Williams to network development manager and Julie Smith to franchise operations coordinator signal a focused investment in talent capable of navigating the complexities of EV infrastructure, after‑sales service, and brand differentiation within a competitive dealer landscape.

For the broader industry, the transition underscores the importance of seasoned leadership in managing dealer ecosystems during a period of rapid technological change. As legacy manufacturers and new entrants vie for market share, distributors like IML must balance legacy brand loyalty with the agility to onboard emerging marques. Green’s appointment, coupled with a clear growth roadmap, positions International Motors to influence dealer alignment, accelerate electrification adoption, and maintain relevance in an evolving mobility market.