Leadership Lessons: Peter Bollinger, CEO of EPG

Why It Matters

His leadership pushes EPG to deliver usable AI‑driven supply‑chain tools now, accelerating digital transformation for manufacturers. The emphasis on practical deployment and real‑world engineering insight sets a benchmark for global software firms competing in the fast‑moving logistics tech market.

Key Takeaways

• Bollinger grew from student programmer to EPG CEO in 2025
• Early software sold to AEG and Bosch launched his first company
• He stresses real‑world context for engineers beyond pure technical skill
• Driving practical AI, EPG AURA partners with Microsoft for secure cloud

Pulse Analysis

Peter Bollinger’s rise from a Copenhagen student coder to the helm of Ehrhardt Partner Group mirrors the rapid evolution of supply‑chain software over the past two decades. Early ventures that sold automation code to giants like AEG and Bosch gave him a foothold in industrial tech, while stints at Universal Instruments, Dover Software India, and iTAC sharpened his global perspective. Today, as CEO, he leverages that cross‑continental experience to position EPG at the intersection of cloud computing, AI, and warehouse orchestration, a market projected to exceed $30 billion in annual spend by 2028.

Bollinger’s leadership philosophy centers on empowerment and real‑world relevance. He likens his management style to handing employees the “bus key,” granting autonomy while demanding results. This approach resonates in a talent‑short environment where technical aptitude alone no longer guarantees success; engineers must grasp the operational context of the machines they support. By fostering a culture that blends mathematical rigor with hands‑on industry insight, EPG reduces development cycles and improves customer adoption rates, a competitive edge in a sector where speed to market is paramount.

The practical AI agenda is the most visible outcome of Bollinger’s strategy. EPG’s AURA platform, built on Microsoft’s secure cloud foundation, delivers immediate, actionable intelligence rather than speculative, futuristic features. At MODEX 2026, Bollinger dismissed two‑to‑three‑year timelines for humanoid robotics as insufficient, reinforcing his belief that today’s supply‑chain leaders need tools they can deploy now. This focus on actionable AI not only accelerates digital transformation for manufacturers but also pressures rivals to shift from proof‑of‑concepts to production‑ready solutions, reshaping the competitive dynamics of the logistics technology landscape.