Betternotstop: Turning Purpose Into Action with Hannah Cox

Why It Matters

Cox’s purpose‑first approach shows that personal conviction can generate massive fundraising and drive sustainable change across traditionally wasteful sectors, providing a replicable blueprint for impact‑focused leaders.

Key Takeaways

• Hannah Cox founded Better Not Stop after her father's advice.
• Ran 100 marathons in 100 days, raising $1 million.
• Transformed travel blog into sustainable impact agency for businesses.
• Uses chess and Hobbit lessons to drive purpose-driven projects.
• Bridges music‑industry logistics with environmental and social impact.

Summary

The Logistics with Purpose podcast welcomes Hannah Cox, founder of Better Not Stop and the Better Business Network, to discuss how she translates personal purpose into large‑scale action. Cox’s journey began after her father’s dying advice—"better not stop"—which inspired the brand name and a shift from a music‑industry career to a sustainable‑impact agency.

Cox’s most headline‑grabbing feat was running 100 marathons in 100 days, raising $1 million for Project Salt Runs, a venture that blends endurance sport with social fundraising. Her early life—growing up in South London, excelling at chess, and drawing inspiration from The Hobbit—shaped a mindset of strategic planning and heroic adventure, which she now applies to business.

Key quotes punctuate the conversation: her father’s proud words, "Yes, I am proud of you; you follow your purpose," and her favorite mantra, "Whether you think you can or you can't, you're probably right." She likens her projects to chess moves and Bilbo’s unexpected quest, emphasizing foresight and community support.

Cox’s model illustrates how purpose‑driven entrepreneurship can mobilize resources, reshape wasteful industries, and create replicable frameworks for impact‑focused logistics. Her story offers a roadmap for leaders seeking to align profit with planetary and social stewardship.

Original Description

In this inspiring episode of Logistics with Purpose®, Enrique Alvarez and Kristi Porter sit down with Hannah Cox, founder of betternotstop and the Better Business Network, to explore what it truly means to live and lead with purpose.

From her early days in the music industry to launching a global movement for sustainable business, Hannah shares the deeply personal story behind her mission—including the powerful advice from her father that became the foundation for her work. She also dives into her extraordinary challenge of running 100 marathons in 100 days to raise $1 million and drive meaningful change.

Tune in to hear how Hannah is helping leaders rethink success, build values-driven organizations, and create a better world—one bold step at a time.

Key Learnings:

- Why purpose—not profit alone—is the future of business

- What truly makes people happy (based on real-world global insights)

- The mindset behind running 100 marathons in 100 days

- The power of community in driving sustainable change

- How businesses can align impact, leadership, and profitability

Whether you're a business leader, entrepreneur, or simply someone seeking more meaning in your work, this episode offers a powerful reminder: when you follow your purpose, you don’t just build a career—you build impact that lasts.

Additional Links & Resources:

Connect with Hannah: https://www.linkedin.com/in/onlyhannahcox/

Learn more about the Better Business Network: www.thebetterbusiness.network

Learn more about betternotstop: https://betternotstop.com/

Learn more about Logistics with Purpose: https://supplychainnow.com/program/logistics-with-purpose

Learn more about Vector Global Logistics: https://vectorgl.com/

Subscribe to Logistics with Purpose: https://logistics-with-purpose.captivate.fm/listen

This episode was hosted by Enrique Alvarez and Kristi Porter. For additional information, please visit the dedicated show page at: https://supplychainnow.com/betternotstop-turning-purpose-action-lwp153

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