Gusto CEO on Why His Office Has a Shoes-Off Policy #Gusto #office

Fortune Magazine
Fortune MagazineMay 7, 2026

Why It Matters

The policy illustrates how subtle cultural cues can boost employee satisfaction and employer branding, aiding talent recruitment and retention.

Key Takeaways

  • Shoes-off policy stems from founders' upbringing, not corporate mandate.
  • Policy persisted as company grew from loft to formal office.
  • Employees can choose shoes, slippers, or socks—policy is optional.
  • The practice reinforces a home‑like, comfortable culture for staff.
  • Retaining the habit signals Gusto’s focus on employee wellbeing.

Summary

Gusto’s chief executive explained why the payroll‑software firm still operates with a shoes‑off office, a habit that began in the founders’ homes and has survived as the company scaled.

The policy originated from Tomer Amedi’s and Josh’s upbringing, where removing shoes indoors was the norm. When they moved from a shared Palo Alto house to a cramped San Francisco loft, the team kept a shoe rack and voluntarily continued the practice. Even after moving into a conventional office space, employees asked to preserve the tradition.

“Can we keep doing the shoes‑off thing?” a teammate asked, prompting the company to adopt an optional rule. Today staff may wear shoes, slippers, or socks, treating the workspace like their living room.

By institutionalizing a home‑like environment, Gusto signals a commitment to comfort and employee well‑being, differentiating its culture in a competitive tech talent market.

Original Description

Gusto's offices have a shoes-off policy. CEO Josh Reeves explains the reasoning behind the $1 billion company's culture on the #TermSheet vodcast.
#work #business #CEO #culture #founder
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